Market Insights Snapshot
In the Arizona market, Uncle Herb's has shown a strong performance in the Capsules category, consistently ranking in the top 5 for the months of July to October 2023. There was a notable upward trend from July to September, moving from 4th to 2nd place. This suggests that Uncle Herb's is a popular choice among capsule consumers in Arizona. However, the brand saw a slight dip in sales in October, which may indicate a need for strategic adjustments to maintain its high ranking.
On the other hand, Uncle Herb's performance in the Edible category in Arizona has room for improvement, with rankings consistently above 50th place from July to October 2023. Notably, there was no ranking for Uncle Herb's in the Topical category in September, indicating that it did not make the top 20 brands for that month. This could be a potential area of focus for the brand to increase its market presence. Despite this, Uncle Herb's managed to bounce back in October, securing the 11th place in the Topical category.
In the Capsules category within Arizona, Uncle Herb's has shown a positive trend, improving its rank from 4th in July 2023 to 2nd by September 2023. This upward trajectory indicates a growing market presence, potentially driven by increasing sales. Uncle Herb's main competitors include Chill Pill, Kindred Cannabis, and THC Living. Chill Pill has consistently held the top spot, but its sales appear to be gradually decreasing. Meanwhile, Kindred Cannabis, despite maintaining a high rank, has seen a significant drop in sales, falling from 3rd to 4th place. THC Living, on the other hand, has climbed from 5th to 3rd place, suggesting a potential threat to Uncle Herb's position. The absence of any brand from the monthly rankings indicates that they did not make it into the top 20 for that month.
In October 2023, the top-performing product from Uncle Herb's was the Bigfoot Dark Chocolate Bar 10-Pack, regaining its position from September. Following closely in second place was the Night Cap Chills Pill 20-Pack, which had previously held the top spot in September. The CBD/THC 1:1 CP Anytime Capsule maintained a consistent performance, securing the third position for the second consecutive month. Notably, the Watermelon Drops made a significant entry into the rankings, securing the fourth position with sales of 18 units. Lastly, the Hybrid Lemon Drops Gluten-Free held onto its fifth position from the previous month.