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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Under The Lights is stocked at 62 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Aurora, East Dubuque, East Peoria, and Effingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Under The Lights concentrated 86.51% of July 2026 sales in Vapor Pens while Pre-Roll held 7.61% and Flower 5.89%, with Vapor Pens accelerating month over month by 22.71% as Flower contracted by 34.46% and Pre-Roll slipped by 0.99%. Within Vapor Pens, the brand sat at rank 26 in Illinois, and the category’s average price of $37.79 contrasted with Flower’s $73.96, indicating a tilt toward mid-ticket volume over premium-priced units; the pattern implies the brand’s revenue is increasingly tied to Vapor Pens momentum and away from higher-priced Flower exposure.
The shift toward an 86.51% Vapor Pens mix alongside a 22.71% month-over-month gain, combined with concurrent month-over-month declines of 34.46% in Flower and 0.99% in Pre-Roll, implies a positioning centered on high-frequency, cartridge-driven buyers rather than basket-building across multiple inhalable formats. Given a rank of 26 in Illinois Vapor Pens and a price gap between $37.79 in Vapor Pens and $73.96 in Flower, the portfolio appears optimized for velocity at accessible price points rather than premium upsell; this pattern suggests future share stability will depend on sustaining Vapor Pens throughput while preventing further erosion in Flower and Pre-Roll that could limit cross-category defensibility.
Competitive Landscape
Under The Lights sits at rank #26 in July 2026 with no year-over-year rank available, up 1 position from #27 in April 2026 and 2 spots below its peak of #24 in March 2026; meanwhile, &Shine holds #1 with an 11.1% YoY sales gain and Select holds #2 with a 15.3% YoY lift, while Joos advanced to #4 from #6 YoY alongside a 31.9% YoY sales increase. The 1-rank climb since April 2026 alongside a 2-rank gap from the March 2026 peak indicates incremental recovery but a narrowing window as top-five peers consolidate share, implying Under The Lights must either accelerate mix or pricing moves to avoid entrenchment in the mid-20s tier.
Notable Products
Laughing Buddha Distillate Cartridge (1g) delivered the standout move in July 2026 with +91% MoM and the number 1 rank, outpacing OG Kush Distillate Cartridge (1g) at +64% MoM in the number 2 spot. At the other end, Granddaddy Purple Distillate Disposable (2g) fell -41% MoM while Super Lemon Haze Distillate Disposable (2g) slid -9% MoM at a shared number 9 rank, creating a widening gap between cartridges and disposables. With all top ten SKUs concentrated in Vapor Pens and cartridges occupying ranks 1 through 5, the mix implies Under The Lights is tilting toward 1g cartridges where velocity is accelerating and unit economics likely outweigh the shrinking 2g disposable segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
