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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Under The Lights is stocked at 86 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Springfield, East Dubuque, Joliet, and Collinsville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Under The Lights concentrated 91.91% of September 2026 sales in Vapor Pens with a month-over-month decline of 1.96%, while Pre-Roll held 8.00% share with a 14.81% MoM drop and Flower sat at just 0.10% share after an 85.80% MoM pullback. Despite the brand’s overall year-over-year sales rising 129,768.23% and Vapor Pens posting a 119,257.94% YoY surge, average price climbed 74.54% YoY to $31.41, indicating mix and pricing moved in tandem rather than offsetting each other. In Illinois Vapor Pens, the brand sat at rank 22, and the near-total reliance on one category alongside negative MoM in all three segments implies a momentum plateau that pressures near-term sell-through and limits buffer from category-specific volatility.
The tightening toward Vapor Pens at 91.91% share and a 1.96% MoM dip, paired with Pre-Roll’s 14.81% MoM contraction and Flower’s 85.80% MoM decline, implies a positioning anchored in a single format where small share losses can quickly affect total volume. With rank 22 in Illinois Vapor Pens and a 74.54% YoY rise in average price against a concurrent 119,257.94% YoY category lift for the brand, the portfolio skews to higher-priced pen SKUs that may face elasticity risk if MoM softness persists. The pattern signals a need to defend Vapor Pen shelf space while selectively expanding a secondary format to distribute risk, as current concentration amplifies exposure to rank changes and month-to-month demand swings.
Competitive Landscape
Under The Lights sits at rank 22 in Illinois Vapor Pens in September 2026, improving 85 positions year over year from rank 107 and rising 8 spots since June 2026 from rank 30, marking a new peak rank at 22 in September 2026; meanwhile, &Shine moved from rank 2 to rank 1 with 38.35% year-over-year sales growth and Fernway advanced from rank 13 to rank 3 with 308.84% year-over-year sales growth, outpacing Under The Lights’ climb in both rank velocity and percentage expansion, while Savvy slipped from rank 3 to rank 5 alongside a -32.73% year-over-year sales change; the pattern implies Under The Lights is re-entering the competitive set but must convert rank momentum into sustained share gains against faster-accelerating leaders.
Notable Products
Granddaddy Purple Distillate Disposable (2g) posted the steepest movement in September 2026 with a -53.7% MoM drop while sliding to rank 9, whereas Super Lemon Haze Distillate Cartridge (1g) fell -47.4% MoM at rank 6; this divergence implies flavor-specific volatility within an otherwise clustered category. Laughing Buddha Distillate Cartridge (1g) held rank 1 with +4.9% MoM, and Laughing Buddha Distillate Disposable (2g) rose +31.5% MoM at rank 7, signaling a tilt toward SKUs that convert across both cartridge and disposable formats. Eight of the top ten are Vapor Pens in either 1g cartridges or 2g disposables, and the highest-volume item generated $59,733 alongside only -0.2% MoM movement at rank 3, indicating that scale is concentrating in a few format-stable SKUs. Taken together, the mix points to Under The Lights consolidating around a narrow Vapor Pens lineup where a couple of flagship strain families carry share while secondary flavors are pruned by sharp declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
