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Mar-2026
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Overview
Market Insights Snapshot
Under The Lights has shown a significant upward trajectory in the Vapor Pens category in Illinois. Starting from a rank of 62 in December 2025, the brand made a notable leap to position 29 by March 2026. This impressive climb into the top 30 suggests a strong market presence and growing consumer preference within the state. The sales data supports this trend, with March 2026 sales nearly quadrupling from December 2025, indicating a robust growth momentum for the brand in this category.
While Under The Lights has made significant strides in the Illinois market, it's important to note that the brand did not appear in the top 30 rankings for Vapor Pens in other states or provinces during this period. This absence highlights potential areas for growth and expansion beyond Illinois. The brand's success in Illinois could serve as a blueprint for penetrating other markets, but the lack of presence elsewhere suggests there is still work to be done to achieve a broader geographical impact.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Under The Lights has demonstrated a significant upward trajectory in its market position from December 2025 to March 2026. Initially ranked 62nd in December, Under The Lights made a remarkable climb to 29th by March, indicating a strategic shift or successful marketing efforts that have resonated with consumers. This rise in rank is particularly notable when compared to competitors such as Kanha / Sunderstorm and Cookies, both of which experienced a decline in rank over the same period, with Kanha / Sunderstorm dropping from 23rd to 28th and Cookies from 26th to 30th. Meanwhile, Good Vibes showed some fluctuation but ended March at 27th, slightly ahead of Under The Lights. The sales growth for Under The Lights suggests a strong consumer response, as it moved from a lower sales base to a competitive position, contrasting with the declining sales trends observed in some of its competitors. This dynamic shift highlights Under The Lights as a brand to watch in the Illinois vapor pen market.
Notable Products
In March 2026, Under The Lights saw Laughing Buddha Distillate Cartridge (1g) maintain its top position in the Vapor Pens category, achieving an impressive sales figure of 948 units. Super Lemon Haze Distillate Cartridge (1g) climbed to the second position with 902 units sold, marking a significant improvement from its absence in February rankings. OG Kush Distillate Cartridge (1g) secured the third spot, showing consistent performance with 825 units sold. Papayaz Distillate Disposable (1g) entered the rankings for the first time, taking the fourth position. Meanwhile, Papayaz Distillate Cartridge (1g) held steady at fifth place, reflecting stable sales performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
