Market Insights Snapshot
In the Massachusetts market, Valorem's performance has shown some interesting trends across various categories. In the Flower category, the brand initially ranked 39th in August 2023, but experienced a significant drop to 74th place in September. However, Valorem managed to recover somewhat in the following months, climbing back to 56th place by November. Despite this fluctuation in rankings, it's worth noting that Valorem was consistently present in the top 100 brands in the Flower category, indicating a steady consumer base.
Valorem's performance in the Pre-Roll and Vapor Pens categories in Massachusetts also merits discussion. In the Pre-Roll category, Valorem maintained a relatively stable position within the top 20 brands between August and November 2023, even improving its rank from 19th to 16th between October and November. The Vapor Pens category saw the most improvement, with the brand climbing from 84th place in August to 52nd place in November. While these rankings indicate a positive upward trend for Valorem in these categories, remember that the brand's position in the Vapor Pens category is still outside the top 20, suggesting there is room for growth.
In the Pre-Roll category within Massachusetts, Valorem has been consistently ranked among the top 25 brands from August to November 2023. However, it's noteworthy that Valorem's rank has been fluctuating, peaking at 16 in August and dipping to 25 in September. In comparison, Legends has seen a steady decline in rank, moving from 8 in August to 14 in November, while Garden Remedies has been fluctuating around the mid-teens. Fathom Cannabis has improved its rank from 41 in August to 17 in November, and Lowell Herb Co / Lowell Smokes, despite not being in the top 20 in August and September, has made a significant leap to 18 in November. In terms of sales, Valorem has maintained a relatively stable performance, while Legends has seen a noticeable decrease over the period.
In November 2023, the top-performing product from Valorem was the 'White 99 Pre-Roll (1g)' in the Pre-Roll category, with 6705 units sold. This product jumped from 4th place in August to 1st in November. The second best-seller was the 'Glueball Pre-Roll (1g)', despite not being in the top rankings in the previous months. The 'GG4 Pre-Roll (1g)' maintained a consistent performance, ranking 3rd in both August and November. The 'Runtz OG Pre-Roll (1g)', which was the top product in October, dropped to 5th place in November.