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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Valorem is stocked at 111 licensed dispensaries across Massachusetts and Michigan, 95 of them in Massachusetts, with the deepest coverage in Boston, West Springfield, Cambridge, Holyoke, and Lynn. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Valorem concentrated 96.38% of sales in Pre-Roll, where year-over-year performance fell 30.74% and month-over-month declined 22.70%, while Flower at 2.12% share dropped 68.75% YoY and 14.91% MoM. Vapor Pens, though only 1.50% share, surged 158.10% YoY and 126.93% MoM, pushing average price down 28.65% YoY to $4.60 alongside a Pre-Roll average price of 4.48. With Pre-Roll ranked 40th in Massachusetts for the category, the mix shows a reliance on a contracting core and a nascent, faster-growing adjunct; the pattern implies that category breadth is widening tactically while the dominant base is compressing in both price and volume.
The shift—with Pre-Roll losing 22.70% MoM but Vapor Pens adding 126.93% MoM and 158.10% YoY—indicates that incremental gains now skew to inhalables beyond joints, even as 96.38% share keeps the brand exposed to Pre-Roll volatility. Given a 31.76% brand-level YoY decline against a 2.12% Flower share sliding 68.75% YoY, the portfolio’s risk is concentrated in a single format and price tier, while the small but accelerating Vapor Pens line provides the clearest lever to offset rank-40 Pre-Roll headwinds in Massachusetts; the implication is to pivot mix weight and pricing tests toward the pen segment where elasticity and velocity are currently outpacing the core.
Competitive Landscape
Valorem sits at rank #40 in MA Pre-Roll in October 2026, sliding 17 positions year over year from #23, and down 11 spots from July 2026’s #29, while also retreating from its peak of #18 in May 2026; in contrast, Jeeter held at #1 year over year with 22.2% sales growth and Perpetual Harvest advanced from #8 to #3 on 97.1% YoY growth, indicating that Valorem’s downward rank trajectory amid faster-rising leaders points to share being ceded unless distribution or assortment is re-optimized.
Notable Products
Valorem priced below comparable items in October 2026, with average prices 12.2% under similar products, while the top 10 items captured 50.8% of brand sales. With Sour Tsunami Pre-Roll (1g) alone at 11.3%, the lineup leans on value to move concentrated volume, so most of its sales come from lower-priced pre-rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
