Market Insights Snapshot
In the Massachusetts market, the performance of Garden Remedies has been somewhat varied across different categories. In the Capsules category, the brand has managed to maintain a steady presence in the top 10, even improving its rank from 6th to 4th between October and November 2023. This is a positive trend, considering the brand's sales in this category have shown some fluctuations. On the other hand, the Concentrates category paints a different picture. Garden Remedies has not been able to break into the top 20 in this category from August to November 2023, indicating a potential area for improvement.
When it comes to the Edible and Pre-Roll categories, Garden Remedies has shown a consistent ranking in the top 50 and top 20, respectively. The brand has maintained its 49th rank in the Edible category from October to November 2023, while in the Pre-Roll category, it has improved its rank from 34th in September to 15th in November 2023. This upward trend in the Pre-Roll category is particularly noteworthy. However, in the Flower and Vapor Pens categories, the brand's ranking has shown some volatility. Specifically, in the Vapor Pens category, the brand's rank has worsened from 35th in August to 54th in November 2023. These trends provide valuable insights into the brand's performance across different categories in the Massachusetts market.
In the Massachusetts Flower category, Garden Remedies experienced a fluctuating rank over the period from August to November 2023, indicating a somewhat unstable market position. The brand started at rank 23 in August, dropped to 43 in September, improved to 31 in October, and then slightly increased to 35 in November. This suggests that Garden Remedies has been facing stiff competition from other brands in the same category. Notably, INSA and The Heirloom Collective had higher ranks in some months, while Smyth Cannabis Co. and Fathom Cannabis had lower ranks. However, the missing ranks for INSA and The Heirloom Collective in some months indicate that they were not in the top 20 brands, which could be a positive sign for Garden Remedies. The sales trends also show a similar pattern, with Garden Remedies' sales decreasing from August to September, then increasing in October, and slightly decreasing in November. This performance is comparable to the other brands, with some showing higher sales and others lower sales in the same period.
In November 2023, the top-performing product from Garden Remedies was the Apples and Bananas Pre-Roll (1g), moving up from third place in October, with a notable sales figure of 4727 units. The Governmint Oasis Pre-Roll (1g) also improved its ranking, moving up to second place from fourth in October. However, the Fatso Pre-Roll (1g), which led the sales in October, dropped to third place. The Spritzer Pre-Roll (1g) dropped two positions to fourth place, while the GMO Rootbeer Pre-Roll (1g) maintained its fifth place ranking from the previous month. This indicates a dynamic sales environment with significant shifts in product popularity.