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Aug-2025
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Overview
Market Insights Snapshot
Vert has shown a dynamic performance in the Nevada edible category over the past few months. In May 2025, Vert was ranked 27th, and despite a brief dip in sales in June, the brand maintained its position. By August, Vert improved its ranking to 23rd, indicating a positive trend in their market presence. This upward movement suggests that Vert is gaining traction among consumers in Nevada, although their sales figures in August reflect a decrease compared to previous months. The fluctuation in rankings and sales could hint at strategic changes or seasonal factors affecting consumer preferences.
Notably, Vert's absence from the top 30 brands in other states or categories could be seen as a missed opportunity or a strategic choice to focus efforts on specific markets like Nevada. Their consistent presence in Nevada's rankings, despite the competitive landscape, highlights their resilience and potential for growth in the region. However, the lack of visibility in other areas might suggest room for expansion or diversification strategies. Observing Vert's future movements could provide insights into their strategic priorities and how they plan to navigate the competitive cannabis market landscape.
Competitive Landscape
In the Nevada edible market, Vert has shown a notable improvement in its ranking from May to August 2025, moving from 27th to 23rd place. This upward trajectory indicates a positive shift in consumer preference or strategic marketing efforts. In contrast, Deep Roots Harvest experienced fluctuations, peaking at 18th in July before falling back to 22nd in August, suggesting volatility in their sales performance. Meanwhile, Chillers demonstrated a consistent climb, surpassing Vert by August, which might indicate a growing competitive threat. Hippies and Cannavore did not pose significant competition, with Hippies remaining mostly stagnant and Cannavore not ranking in the top 20 until August. Vert's steady rise in rank amidst these dynamics highlights its potential to capture more market share if it continues to leverage its strengths against these competitors.
Notable Products
In August 2025, the top-performing product for Vert was the Chocolate Caramel Brownie Cookie Square 10-Pack (100mg) in the Edible category, maintaining its number one rank consistently from June and July, despite a dip in sales to 153 units. The Chocolate Chip Brownie Cookie Square (100mg) held the second position, showing a slight decline from its peak in June. The Red Velvet Cookie Square (100mg) made a notable appearance at rank three, marking its first entry in the top rankings since July. The Snickerdoodle Cookie Square (100mg) maintained its fourth position, demonstrating stable performance over the months. The CBD:THC 1:1 Caramel Brownie Cookie Square (100mg CBD, 100mg THC) dropped to fifth place, showing a decline from its debut in July.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
