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Market Insights Snapshot
In July 2026, Vert concentrated entirely in Edible with a 100.0% category share, while year-over-year sales declined 89.23% and month-over-month sales fell 58.80%. Average price moved down 36.68% year-over-year to $15.99, alongside a 24-month sales change of -92.66%. With no diversification beyond Edible and no published rank in Nevada Edible, the pattern implies the brand is overexposed to a single category where price compression and reduced volume are compounding the contraction.
The amplitude of the month-over-month decline at -58.80% compared to the year-over-year drop of -89.23% suggests the recent trajectory is still negative rather than stabilizing, and the 36.68% price reduction is not translating into offsetting share capture. Given Vert’s 100.0% mix in Edible and a missing rank in Nevada Edible, the brand’s positioning has shifted from a multi-segment play to a narrow, price-led stance within a single category, implying limited resilience to category-specific swings and a need to reintroduce mix breadth or differentiate beyond discounting.
Competitive Landscape
Vert ranks #36 in NV Edible in July 2026, falling 9 positions year over year from #27 and dropping 15 spots since April 2026 when it peaked at #21; over the last three months the slippage from #21 to #36 places Vert 15 ranks below its spring position while leaders moved in the opposite direction, as Kanha / Sunderstorm advanced from #10 to #4 alongside a 196.7% YoY sales increase and Camino rose from #4 to #3 with a 40.1% YoY gain. Meanwhile, category anchors such as Wyld held #1 with a 2.7% YoY lift as Incredibles stayed at #2 despite a -4.0% YoY sales change, indicating Vert’s rank decline is less about broad category contraction and more about share capture by faster-rising mid-pack competitors; the pattern implies Vert needs a pivot toward segments where double-digit growth is accruing or its trajectory will continue to lag peers gaining 3–7 rank positions within a year.
Notable Products
Chocolate Chip Cookie Square (100mg) posted the steepest movement in July 2026 with a -66.45% month-over-month slide while holding rank 3, and Cookies n Cream Square Cookie (100mg) fell -69.66% at rank 4, signaling demand compression among legacy cookie SKUs. Against that backdrop, Snickerdoodle Cookie Square (100mg) rose 43.18% MoM to rank 1 with $1,270 in sales, while Red Velvet Cookie Square (100mg) dropped -52.20% at rank 2, indicating share is consolidating at the very top rather than broadening. Four of the top five ranks are Edible cookie squares, but with two declines over -50% and two ranks slipping outside rank 2’s YoY stability proxy, the category concentration is magnifying volatility rather than cushioning it. The pattern implies Vert is relying on a narrow cookie-square mix where a single leader is propping up a rapidly softening long tail, pointing to a need for product diversification or renovation to stabilize rank distribution.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
