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Jul-2025
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Overview
Market Insights Snapshot
Vert's performance in the Nevada market within the Edible category has shown some interesting trends over the months from April to July 2025. Despite a consistent presence in the top 30, Vert's ranking experienced a slight decline from 23rd in April to 27th from May through July. This drop in ranking correlates with a decrease in sales, which went from $26,950 in April to $23,751 by July. While Vert managed to maintain a position in the top 30, the consistent lower ranking suggests a need for strategic adjustments to regain higher ground in the competitive Nevada edible market.
Notably, Vert's absence from the top 30 in other states and categories could be seen as a missed opportunity for expansion. While their presence in the Nevada edible market is established, the lack of ranking in other areas highlights potential areas for growth or diversification. This absence could indicate a focus on strengthening their existing market share in Nevada, or it might suggest untapped potential in other states where they have yet to make a significant impact. As the cannabis market evolves, monitoring Vert's strategic movements and category performance will be crucial for understanding their overall growth trajectory.
Competitive Landscape
In the Nevada edibles market, Vert has maintained a consistent presence, ranking 27th from June to July 2025, despite facing stiff competition. Notably, Gron / Grön has consistently outperformed Vert, ranking as high as 5th in April 2025, which highlights a significant gap in market positioning and potential sales volume. Meanwhile, Chillers has shown a positive trajectory, moving from 29th in June to 24th in July, suggesting a potential threat to Vert's market share if this trend continues. On the other hand, Cheeba Chews has seen a decline, dropping out of the top 20 by June, which could present an opportunity for Vert to capture some of their lost market share. Vert's stable ranking amidst these fluctuations indicates a steady customer base, but the brand may need to innovate or increase marketing efforts to climb higher in the rankings and boost sales.
Notable Products
In July 2025, the top-performing product for Vert was the Chocolate Caramel Brownie Cookie Square 10-Pack (100mg) in the Edible category, maintaining its first-place rank from June with sales of 246 units. The Chocolate Chip Brownie Cookie Square (100mg) rose to second place after a significant leap from fifth place in June, showing strong recovery with sales of 196 units. The CBD:THC 1:1 Caramel Brownie Cookie Square (100mg CBD, 100mg THC) made its debut in the rankings at third place, indicating a new interest in balanced cannabinoid products. The Nice Crispies Peanut Butter Chocolate Bar 10-Pack (100mg) slipped to fourth place from second in June, reflecting a decrease in sales momentum. Lastly, the Cookies n Cream Square Cookie 10-Pack (100mg) entered the rankings at fifth place, showing potential for growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
