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Nov-2025
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Overview
Market Insights Snapshot
Vert's performance in the edible category across different states reveals a nuanced picture of its market presence and adaptability. In Nevada, Vert has shown some fluctuations in its ranking. Starting at the 25th position in August 2025, the brand maintained this rank in September before slipping slightly to 26th in October and further down to 28th in November. This downward trend could indicate increased competition or a shift in consumer preferences, despite a peak in sales during October. The fact that Vert remained within the top 30 brands throughout these months is noteworthy, but the gradual decline suggests potential areas for strategic improvement or market adaptation.
While Vert's presence in Nevada's edible category remains relatively stable, the absence of rankings in other states or provinces indicates that the brand is not among the top 30 performers outside of Nevada. This could highlight a significant opportunity for Vert to expand its footprint and explore untapped markets. The lack of broader state rankings suggests that Vert may either be focusing its efforts primarily within Nevada or facing challenges in penetrating other markets. Understanding the dynamics in these other regions could provide insights into potential growth strategies and competitive positioning for Vert in the future.
Competitive Landscape
In the Nevada edible cannabis market, Vert has experienced a slight decline in its competitive ranking from August to November 2025, moving from 25th to 28th place. This shift reflects a broader trend of fluctuating sales performance, with Vert's sales peaking in October before dropping again in November. Notably, Cannavore showed a significant improvement in rank, jumping from 30th in August to 25th in November, indicating a strong upward trajectory in sales. Meanwhile, Just Edibles also saw a decline in rank, similar to Vert, but maintained higher sales figures throughout the period. Voon experienced a more dramatic drop in rank, falling out of the top 20 by October, which could suggest potential opportunities for Vert to capture market share if Voon's decline continues. These dynamics highlight the competitive pressures Vert faces and underscore the importance of strategic adjustments to regain its footing in the Nevada edibles market.
Notable Products
In November 2025, Vert's top-performing product was the Chocolate Chip Brownie Cookie Square (100mg) in the Edible category, maintaining its first-place position from October with sales of 206 units. The Red Velvet Cookie Square (100mg) rose to second place, up from third in October, indicating a strong performance with 142 units sold. The Snickerdoodle Cookie Square (100mg) also showed improvement, climbing to third place from fourth, with 139 units sold. The Chocolate Caramel Brownie Cookie Square 10-Pack (100mg) experienced a drop, moving from second to fourth place. Lastly, the Cookies n Cream Square Cookie (100mg) re-entered the rankings in fifth place, continuing to show presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
