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Sep-2025
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Overview
Market Insights Snapshot
Vice Soda has shown a noteworthy upward trajectory in the Beverage category within the state of Washington. Starting from outside the top 30 in June 2025, the brand has steadily climbed to rank 16 by September 2025. This progression indicates a successful penetration and growing consumer acceptance of Vice Soda in this market. The brand's sales figures reflect this positive trend, with a significant increase from July to September, showcasing a robust growth pattern that is likely to continue if current trends hold.
The absence of Vice Soda from the top 30 rankings in June highlights a substantial improvement in their market performance over a short period. While the brand's presence in Washington is strengthening, it's important to note that this data does not provide insight into their performance in other states or provinces. This selective success suggests that Vice Soda may have tailored its strategies to cater specifically to the preferences of consumers in Washington, which could be a model for expansion into other markets.
Competitive Landscape
In the competitive landscape of cannabis beverages in Washington, Vice Soda has shown a promising upward trend in its ranking over the past few months. Starting from outside the top 20 in June 2025, Vice Soda climbed to 20th in July, 18th in August, and further improved to 16th by September. This positive trajectory indicates a growing consumer interest and market penetration. In contrast, Soulshine Cannabis has seen a decline, maintaining a steady position at 17th from August to September, after dropping from 15th in July. Meanwhile, Cormorant has experienced a slight dip, moving from 16th in August to 18th in September. Canna Cantina remains a strong competitor, consistently holding the 14th spot, while HiKu has shown resilience, improving from 17th in July to 15th in September. Vice Soda's ascent in rankings suggests a successful strategy in capturing market share, potentially driven by effective marketing and product differentiation.
Notable Products
In September 2025, the top-performing product from Vice Soda was the CBD/CBN/THC 20:1:20 Blackberry Cream Soda, maintaining its first-place rank from August with notable sales of 455 units. The CBG/THC 1:1 Cherry Cola held steady in second place for two consecutive months, showing consistent performance. Starfruit Soda improved its ranking from fourth in August to third in September, while the CBG/THC 1:1 Grapefruit Soda slipped to fourth place. The Honeydew Melon Soda entered the rankings in August at fifth place and maintained this position in September. Overall, Vice Soda's top products showed dynamic shifts in performance, with Blackberry Cream Soda leading the pack with impressive sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
