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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vice Soda operated exclusively in Beverage with a 100.0% category share, while sales in Beverage rose 382.5% year over year and 3.24% month over month, indicating expansion concentrated in a single lane rather than a diversified mix. Average price reached $9.92 with a 45.3% YoY increase, pairing price lift alongside volume growth implied by the 382.5% YoY sales change, and the 3.24% MoM rise suggests continued momentum within the same category rather than mix-driven gains. The pattern implies that category concentration is the growth engine, with pricing power layered on top of Beverage sell-through rather than cross-category breadth.
Vice Soda ranked 16 in Beverage in Washington, and the 382.5% YoY growth versus just 3.24% MoM signals that the brand’s positioning benefits primarily from a longer-cycle ramp rather than short-term spikes. With a 45.3% YoY price increase alongside a 100.0% Beverage mix, demand appears tolerant to higher price points while the rank at 16 indicates room to trade up the leaderboard if May 2026 mix remains focused and MoM gains compound. The implication is that sustained, single-category investment can convert into rank improvement if the MoM cadence accelerates while maintaining the elevated average price.
Competitive Landscape
Vice Soda sits at #16 in WA Beverage in May 2026, improving 6 ranks from #22 year over year, while holding flat versus February 2026 at #16 and marking its peak position to date; against that backdrop, category leaders moved differently, with Journeyman edging up from #2 to #1 despite a -1.8% sales YoY change and Ray's Lemonade sliding from #1 to #2 alongside a -37.6% sales YoY shift, and mid-pack Blaze Soda climbing from #7 to #5 on +47.6% YoY sales growth; the combination of a 6-rank YoY gain and a current peak rank at #16 implies Vice Soda’s trajectory is upward but still constrained to the edge of the mid-tier, with near-term opportunity tied to displacing brands that are declining more steeply.
Notable Products
CBG/THC 1:1 Mango Ice Tea (100mg CBG, 100mg THC, 12oz) posted the largest month-over-month surge at +54.4% and climbed to rank 3 in May 2026, while CBG/THC 1:1 Peach Ice Tea (100mg CBG, 100mg THC, 12oz) fell -14.4% to rank 4, and Starfruit Soda (100mg THC, 12oz) declined -17.5% at rank 7. The top spot stayed with CBD/CBN/THC 20:1:20 Blackberry Cream Soda (100mg CBD, 5mg CBN, 100mg THC 12oz) at rank 1 with +6.9% MoM, but the CBG/THC 1:1 line split directions with Grapefruit down -11.7% at rank 2 and Cherry Cola nearly flat at +0.3% at rank 5. Eight of the top ten are Beverage SKUs, and solventless Hash Rosin entries mixed signals with Raspberry Ice Tea up +45.8% at rank 6 versus Lemon Ice Tea down -19.5% at rank 8, implying formulation and flavor novelty are pulling share from legacy soda profiles rather than lifting the entire portfolio uniformly. Vice Soda’s product mix is tilting toward tea and differentiated cannabinoid blends, suggesting near-term gains will concentrate in a few fast-moving flavors rather than broad-based momentum across the lineup and supporting selective inventory bets over blanket replenishment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
