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Aug-2025
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Overview
Market Insights Snapshot
Vice Soda has recently shown a notable upward trajectory in the Beverage category in Washington. After not appearing in the top 30 brands for May and June 2025, Vice Soda made a significant leap to rank 19 in July, further improving to 18 in August. This progression suggests a growing consumer interest and market penetration within the state. The brand's sales figures corroborate this trend, with a marked increase from July to August, indicating a positive reception and possibly an effective marketing strategy or product launch during this period.
The absence of Vice Soda from the top 30 rankings in May and June in Washington could indicate either a late market entry or a slow start in the region. However, the brand's rapid ascent in the subsequent months highlights its potential to capture market share quickly once it gains traction. This performance in Washington might serve as a case study for Vice Soda's strategic planning in other states, emphasizing the importance of timing and local market adaptation. Observing how Vice Soda maintains or builds upon this momentum in the upcoming months will provide further insights into its market strategy and consumer appeal.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Vice Soda has shown a notable upward trajectory in rank and sales, particularly in the summer months of 2025. Starting from outside the top 20 in May and June, Vice Soda climbed to 19th place in July and further to 18th in August. This positive trend indicates a growing consumer interest and market penetration. In contrast, brands like Soulshine Cannabis and Happy Apple have experienced fluctuations, with Soulshine Cannabis dropping out of the top 20 in June and Happy Apple not ranking in August. Meanwhile, Swell Edibles and HiKu have also seen variable rankings, with HiKu making a notable leap from 20th in July to 17th in August. These dynamics suggest that Vice Soda's consistent improvement in rank and sales positions it as a rising competitor in the Washington beverage market, potentially capitalizing on the instability of its rivals.
Notable Products
In August 2025, the top-performing product from Vice Soda was the CBD/CBN/THC 20:1:20 Blackberry Cream Soda with a notable rise to the number one rank, achieving sales of 356 units. This product advanced from the fifth position in June and second in July. The CBG/THC 1:1 Cherry Cola secured the second spot, maintaining a strong presence after ranking second in June and third in July. The CBG/THC 1:1 Grapefruit Soda consistently held the third position in August, following a similar ranking in July. Meanwhile, Starfruit Soda experienced a decline, dropping to fourth place after leading in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
