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Dec-2025
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Overview
Market Insights Snapshot
Vice Soda has maintained a consistent presence within the beverage category in Washington throughout the final months of 2025. Their ranking held steady at 18th place from September to November, before a slight dip to 19th in December. This minor drop in ranking suggests a competitive landscape in the state’s beverage market, yet Vice Soda's ability to remain within the top 20 indicates a stable brand presence. Despite the slight decline in ranking, sales figures showed a positive trend, with December sales increasing compared to previous months, reflecting possible seasonal demand or effective promotional strategies.
It's noteworthy that Vice Soda did not appear in the top 30 brands for other states or provinces during this period, which could be seen as a limitation in their market reach or brand recognition outside of Washington. This absence highlights potential growth opportunities for Vice Soda in expanding their market influence and exploring new territories. The consistent performance in Washington may serve as a strong foundation from which to strategize further regional penetration, focusing on leveraging their existing brand strengths to capture new audiences and improve their rankings in other competitive markets.
Competitive Landscape
In the Washington beverage category, Vice Soda has shown a consistent performance with a rank of 18 in September, October, and November 2025, before slipping to 19 in December. This stability in rank suggests a steady market presence, although it faces stiff competition from brands like Cormorant, which fluctuated between ranks 17 and 20, and Wook Tea, which maintained a higher rank, consistently improving from 15 to 17 over the same period. Despite the competitive pressure, Vice Soda's sales showed a positive trend, peaking in December, indicating potential resilience and customer loyalty. Meanwhile, Swell Edibles maintained a lower rank, ending at 20 in December, which could suggest an opportunity for Vice Soda to capitalize on its relatively stronger market position. The absence of Sipsy from the top 20 after September further highlights the competitive dynamics, where Vice Soda remains a notable player in the Washington market.
Notable Products
In December 2025, the top-performing product for Vice Soda was the CBD/CBN/THC 20:1:20 Blackberry Cream Soda, which regained its top spot after a brief dip to second place in November, achieving sales of 361 units. The CBG/THC 1:1 Cherry Cola remained a consistent performer, holding steady in second place, although its sales saw a slight decrease from the previous month. Starfruit Soda reclaimed its third-place ranking after dropping to fourth in November, indicating a positive recovery in sales. The CBG/THC 1:1 Grapefruit Soda maintained its fourth-place position, despite a notable decline in sales. Finally, the CBG/THC 1:1 Peach Ice Tea held its fifth-place ranking, showing stable sales figures compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
