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May-2026
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Avg Price
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YoY Price Change
Market Insights Snapshot
In May 2026, Wook Tea operated as a single-category brand with Beverage at 100.0% share, pairing a 4.84% month-over-month lift in Beverage with an unchanged category mix that kept every other category at 0.00%. Within the Washington Beverage context, the brand sat at rank 17 while holding its average price near $11.01, a level consistent with a stable single-category stance and a MoM volume-led uptick; the lack of any year-over-year change data alongside a full 100.0% category concentration implies a narrow but deliberate focus. The pattern implies Wook Tea is doubling down on Beverage to convert incremental MoM gains into rank stability, trading category breadth for depth at rank 17 in Washington.
These shifts imply a positioning strategy centered on Beverage defensibility: a 100.0% allocation and a 4.84% MoM increase suggest the brand is reinforcing a single-lane identity rather than diversifying into adjacent formats, which can anchor pricing around $11.01 while containing execution risk. Sitting at rank 17 with no visible year-over-year dislocation and total category concentration at 100.0% indicates Wook Tea is targeting incremental share capture inside Beverage, where small MoM gains can compound into rank improvements without diluting focus; the thesis is that sustained Beverage-only growth can outpace multi-category volatility and convert concentration into predictable shelf performance.
Competitive Landscape
Wook Tea sits at #17 in WA Beverage in May 2026 with no recorded year-over-year rank change, holding the same #17 position from February 2026 to May 2026 while still trailing its peak of #15 from September 2025; in contrast, Journeyman rose year-over-year from #2 to #1 as its sales declined 1.8%, and Blaze Soda advanced from #7 to #5 alongside a 47.6% sales increase. Meanwhile, Ray's Lemonade slipped from #1 to #2 with a 37.6% sales decline and Green Revolution held at #4 despite a 44.7% drop, indicating that Wook Tea’s flat rank alongside volatile top-tier movement implies a stable but non-advancing position that risks entrenchment below the top 15 unless momentum shifts.
Notable Products
Peach Wook Tea Rosin Infused 10-Pack (150mg Yerba Mate, 100mg THC) delivered the largest month-over-month gain at +84.0% while holding rank 7, and CBD/THC 1:1 Larry Palmer Wook Tea Yerba Mate Rosin Infused 10-Pack rose +59.0% at rank 6, whereas Peach Ice Tea (100mg THC, 12oz, 355ml) fell -16.7% to rank 5. Gone Wild - CBD/CBG/CBC/THC 1:1:1:1 Mango Lemonade Caffeinated Rosin Ice Tea (100mg CBD, 100mg CBG, 100mg CBC, 100mg THC, 12oz, 355ml) climbed +49.3% to rank 1 from a lower position and generated $5,736, while Raspberry Hibiscus Iced Tea (100mg THC, 12oz) declined -7.2% at rank 2 and Blackberry Lemonade Ice Tea (100mg THC, 12oz, 355ml) slipped -5.7% at rank 3. With all seven top SKUs in Beverage and multiple caffeinated or multi-cannabinoid formats posting +49–84% growth even as legacy fruit SKUs saw -6% to -16.7% pullbacks, the mix points to a pivot toward functional, rosin-infused, and pack-based offerings as the commercial focus for May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
