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Nov-2025
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Overview
Market Insights Snapshot
Wook Tea has demonstrated a steady presence in the Beverage category within Washington. The brand secured the 15th position in both September and October 2025, before slightly dropping to the 17th rank in November. This consistency in ranking suggests a stable market presence, although the slight decline in November may indicate emerging competition or a shift in consumer preferences. Notably, Wook Tea was not ranked in the top 30 in August, marking its initial breakthrough into the competitive landscape in September.
While Wook Tea's performance in Washington's Beverage category shows some fluctuations, the brand's ability to maintain a top 20 position over three consecutive months is commendable. The sales figures reflect a peak in September, followed by a decline in October and November, which could be attributed to seasonal variations or strategic shifts. The absence of a ranking in August highlights the brand's entry into the market, and its subsequent climb suggests effective brand positioning or marketing efforts. This performance might serve as a foundation for potential expansion into other states or categories, although further data would be necessary to assess broader market strategies.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Wook Tea has experienced notable fluctuations in its market position from August to November 2025. Initially absent from the top 20 in August, Wook Tea made a significant entry at rank 15 in September, maintaining this position in October before slipping to rank 17 in November. This shift indicates a dynamic market presence, with Wook Tea outperforming brands like Soulshine Cannabis and Swell Edibles, which consistently held ranks 16 and 19, respectively. However, Wook Tea faces stiff competition from Sungaze, which, despite a downward trend from rank 13 to 15, still maintains a higher sales volume. These insights suggest that while Wook Tea has successfully penetrated the market, it must strategize to enhance its competitive edge and stabilize its ranking amidst fluctuating sales dynamics.
Notable Products
In November 2025, the top-performing product from Wook Tea was Raspberry Hibiscus Iced Tea (100mg THC, 12oz), maintaining its first-place rank with a sales figure of 461 units. Peach Ice Tea (100mg THC, 12oz, 355ml) held steady in second place, while Larry Palmer Ice Tea (100mg THC, 12oz) remained in third. Notably, Blackberry Lemonade Ice Tea (100mg THC, 12oz, 355ml) entered the rankings at fourth place, showing a strong performance with 204 units sold. The CBD/THC 1:1 Larry Palmer Wook Tea Yerba Mate Rosin Infused 10-Pack (150mg CBD, 100mg THC) dropped to fifth, indicating a slight decline in sales momentum compared to previous months. Overall, the rankings demonstrate consistent demand for Wook Tea's top beverages, with Raspberry Hibiscus Iced Tea leading the pack throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
