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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, K Savage (WA) concentrated 78.68% of sales in Flower while Pre-Roll held 15.70% and Vapor Pens 4.74%, with Concentrates at 0.88%; within this mix, Flower declined 41.27% year over year and 33.26% month over month, while Pre-Roll fell 36.90% YoY and 22.16% MoM. Vapor Pens contracted 63.98% YoY and 19.54% MoM, contrasting with Concentrates, which dropped 84.56% YoY but rose 44.91% MoM off a small base, and the brand’s average price decreased 3.85% YoY as overall sales were down 43.72% YoY; the Flower category rank in Washington sat at 27. The pattern implies overexposure to a declining Flower core and limited ballast from Pre-Roll or Vapor Pens, with the small MoM uptick in Concentrates insufficient to offset sequential pressure concentrated in the two largest categories.
The mix skews toward higher-ticket inhalables (Flower average price $26.49 and Vapor Pens $25.35) while the brand-level average price of $16.84 and a 3.85% YoY price decline indicate discounting that did not prevent a 33.26% MoM drop in Flower and a 22.16% MoM drop in Pre-Roll. Holding rank 27 in Washington Flower alongside a 41.27% YoY Flower decline and 63.98% YoY Vapor Pens decline suggests weakened premium pull, so near-term positioning depends on stabilizing Flower share near 78.68% and converting the 44.91% MoM Concentrates rebound into a broader inhalables recovery rather than a niche blip.
Competitive Landscape
K Savage (WA) sits at rank 27 in May 2026 in WA Flower, down 16 positions year over year from rank 11 and 12 positions lower than February 2026 when it was rank 15; this follows a slide from its peak rank of 8 in November 2024 to outside the top 25, indicating a multi-quarter erosion in relative placement. In contrast, Phat Panda held rank 1 with a year-over-year sales change of -7.7% yet maintained the top slot, while Lifted Cannabis Co climbed from rank 7 to rank 3 alongside a 16.9% year-over-year sales increase; meanwhile, Sweetwater Farms advanced from rank 20 to rank 5 with a 77.7% sales lift, signaling that competitive gains are concentrating among a few brands even as others contract. The rank trajectory implies K Savage (WA) is losing share to faster-rising peers and must reverse multi-month rank declines to re-enter the top-15 tier.
Notable Products
Lilac Wine (3.5g) posted the steepest decline in May 2026 at -35.6% while slipping to rank 5, as Angela Pre-Roll 2-Pack (1g) fell -39.6% but still held rank 1, indicating mix volatility concentrated at the top. Flower concentration is high with four of the top ten in the category, and those Flower SKUs show broad retrenchment at -22.5% to -24.7% for Lantz (3.5g) at rank 6 and Blue Lobster (3.5g) at rank 7; by contrast, GMO Pre-Roll 2-Pack (1g) in rank 4 edged up +2.1%, suggesting relative stability in pre-rolls.
Angela (3.5g) at rank 3 dipped -9.7% while GMO (3.5g) at rank 8 dropped -15.1%, and Lilac Wine Pre-Roll 2-Pack (1g) at rank 2 slid -12.4%, implying that May 2026 softness spans both flagship strains and formats. With pre-rolls holding two of the top four ranks against multiple double-digit Flower declines and only one SKU showing a positive MoM, the pattern implies a pivot toward defending pre-roll share while Flower requires pricing or assortment adjustments to restore momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
