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Jun-2024
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Overview
Market Insights Snapshot
K Savage (WA) has demonstrated a strong performance in the Washington cannabis market, particularly in the Flower category. Over the past four months, the brand has consistently ranked within the top 10, showing a slight but positive improvement from 10th place in April to 8th place in June. This consistent ranking reflects a stable demand for their Flower products. Notably, their sales figures have rebounded from a dip in April, with June sales reaching approximately $633,758, indicating a promising upward trend.
In contrast, K Savage (WA) has faced challenges in the Pre-Roll and Vapor Pens categories within Washington. The brand has struggled to break into the top 30 for Vapor Pens, only appearing in the rankings in May and June at 96th and 87th places, respectively. This suggests a need for strategic improvements in this category. Similarly, while the Pre-Roll category shows slight improvements, with a rank moving from 40th in March to 37th in June, the brand still remains outside the top 30, highlighting an area for potential growth and increased market penetration.
Competitive Landscape
In the competitive landscape of the Washington Flower category, K Savage (WA) has shown notable fluctuations in its rank over recent months, moving from 9th in March 2024 to 8th in June 2024. This upward trend is significant, especially when compared to competitors like Fifty Fold, which has seen a slight decline from 7th to 9th place over the same period. Similarly, Fire Bros. has experienced a more stable ranking, maintaining a position around 7th to 9th place. On the other hand, Redbird (formerly The Virginia Company) has fluctuated more dramatically, peaking at 4th in May 2024 but dropping to 6th in June 2024. Meanwhile, Mama J's has been on a consistent upward trajectory, moving from 13th to 10th place. These shifts indicate that while K Savage (WA) is improving its market position, it faces stiff competition from brands that are either stabilizing or improving their ranks, suggesting a dynamic and competitive market environment.
Notable Products
In June 2024, the top-performing product for K Savage (WA) was Lilac Wine (3.5g) in the Flower category, maintaining its number 1 rank from previous months and achieving sales of $3,081. Angela (3.5g), also in the Flower category, showed a significant rise to the 2nd rank, marking its first appearance since March, with notable sales figures. Angela Pre-Roll 2-Pack (1g) in the Pre-Roll category climbed to the 3rd rank from 4th in May, indicating strong sales performance. GMO (3.5g) in the Flower category saw a drop to the 4th rank from 2nd in May, although it still maintained solid sales. Permanent Marker (3.5g) in the Flower category remained steady at the 5th rank, showing consistent performance despite a slight dip in sales earlier in the quarter.
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