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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Washington, K Savage (WA) has shown notable performance in the Flower category, maintaining a strong presence within the top 10 brands from January to April 2024. Starting the year at rank 9 in January with sales of $534,420, they managed to improve their standing to rank 7 in March before slightly dropping to rank 8 in April. This fluctuation in rankings, alongside a significant sales peak in March, indicates a robust demand for their Flower products among consumers. The consistent top 10 ranking underscores K Savage's solid market position in Washington's Flower category, reflecting either a loyal customer base, effective marketing strategies, or a combination of both.
On the other hand, K Savage (WA)'s performance in the Pre-Roll category tells a story of gradual improvement over the same period. Initially, they were not even in the top 30 brands in January, indicating a potential lack of visibility or consumer preference in this category. However, through determined efforts, K Savage climbed the ranks to position 34 by April 2024. This upward trajectory, from being unranked to breaking into the top 40, showcases a significant turnaround in consumer reception and market penetration. Although starting from a lower base, the consistent improvement in rankings month over month could be indicative of strategic adjustments and targeted initiatives to capture a larger share of the Pre-Roll market in Washington.
Competitive Landscape
In the competitive landscape of the Washington cannabis flower market, K Savage (WA) has shown a notable performance amidst its competitors. Throughout the early months of 2024, K Savage (WA) experienced a fluctuation in rank, initially positioned at 9th in January and February, improving to 7th in March, and slightly dropping to 8th by April. This trajectory indicates a robust presence in the market, especially when compared to Forbidden Farms, which consistently held ranks around the 10th to 11th positions, and Fire Bros., which maintained a steady 8th to 9th rank, closely mirroring K Savage's performance. Notably, Fifty Fold and Redbird (formerly The Virginia Company) have consistently outperformed K Savage in terms of rank, holding positions within the top 7. Despite these competitive pressures, K Savage's sales have shown an upward trend, indicating a growing consumer base and market share. This analysis suggests that while K Savage (WA) faces stiff competition, its ability to improve and maintain a top 10 ranking amidst such a dynamic market is commendable and indicative of a strong brand presence and consumer loyalty in the Washington flower category.
Notable Products
In April 2024, K Savage (WA) saw Lilac Wine (3.5g) from the Flower category maintain its top position, with a notable sales figure of 3516.0, indicating consistent consumer preference over the past few months. Following closely was GMO (3.5g), also in the Flower category, which held its rank in second place since February, showcasing a steady demand among consumers. Permanent Marker (3.5g) secured the third spot once again, suggesting a stable market presence within the Flower category. Interestingly, the GMO Pre-Roll 2-Pack (1g) from the Pre-Roll category made a comeback to the fourth rank in April after not being ranked in March, highlighting a fluctuating yet strong consumer interest. Lastly, the Angela Pre-Roll 2-Pack (1g) continued to occupy the fifth rank, demonstrating consistent performance within the Pre-Roll category.
Top Selling Cannabis Brands
