.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Vireo's performance across various states and categories shows a mix of challenges and potential opportunities. In the state of New York, Vireo's presence in the Flower category has not been strong enough to place it within the top 30 brands from May to August 2025. This absence from the rankings indicates a need for strategic adjustments to increase market penetration and visibility in a competitive landscape. The sales figure for May 2025 was $79,700, but without subsequent monthly rankings, it suggests that maintaining or improving this position might be difficult without targeted efforts.
Across the broader market, Vireo's lack of presence in the top 30 rankings for other states and categories during this period highlights areas where the brand could potentially expand its footprint. The absence of Vireo in these rankings could be seen as a call to action for the brand to reassess its market strategies and explore new avenues for growth. By focusing on enhancing its product offerings and marketing efforts, Vireo could potentially improve its standings in future periods. This analysis provides a snapshot of current challenges and underscores the importance of adaptive strategies in the evolving cannabis market.
Competitive Landscape
In the competitive landscape of the New York Flower category, Vireo has faced significant challenges in maintaining a strong market position. Notably, Vireo's rank was 88 in May 2025, indicating it was not among the top 20 brands, and it has not appeared in the rankings since, suggesting a struggle to gain traction in this competitive market. In contrast, brands like Flav and Packs (fka Packwoods) have shown more resilience, with Flav maintaining a higher sales volume and Packs experiencing a decline but still managing to stay within the top 100. Meanwhile, Ithaca Organics Cannabis Co. and Glenna's have also been fluctuating in rank, with Ithaca Organics dropping from 62 to 73 between May and June 2025. These dynamics suggest that while Vireo is struggling to break into the top tier, there is potential for growth if strategic adjustments are made to compete with these more established brands.
Notable Products
In August 2025, Animal Face #4 Smalls (3.5g) emerged as the top-performing product for Vireo, climbing from fifth place in July to first place, with sales reaching 729 units. Animal Face Smalls (3.5g) also performed well, securing the second position, despite not being ranked in previous months. Stoopid Fruits Pre-Roll 2-Pack (1g) dropped to third place from its peak at first place in July, with sales figures showing a decline to 251 units. Original Mandarin Cookies Smalls (3.5g) fell to fourth place, experiencing a continuous decline from its consistent second-place ranking in the previous months. Notably, End Game (3.5g) entered the rankings in August, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
