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Apr-2025
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Overview
Market Insights Snapshot
In the state of New York, Vireo's performance in the Flower category has shown a downward trend in the early months of 2025. While the brand was ranked 79th in January, it slipped to 91st in February and failed to make it into the top 30 in March and April. This decline in ranking suggests a significant loss in market position, which might be concerning for stakeholders monitoring Vireo's competitive stance in the New York Flower category. The sales figures reflect this trend, with a noticeable drop from $68,537 in January to $50,606 in February.
Vireo's absence from the top 30 rankings in March and April could indicate either a strategic shift or challenges in maintaining its foothold in the competitive New York market. The lack of ranking data for these months highlights a potential area of concern for the brand's visibility and market share. However, without detailed insights into the brand's performance across other states and categories, it's difficult to draw a comprehensive conclusion about its overall market strategy and potential recovery paths. Observers might want to keep an eye on future developments to better understand Vireo's positioning and strategic adjustments moving forward.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Vireo has experienced fluctuating ranks, starting at 79th in January 2025 and dropping to 91st by February 2025, with no presence in the top 20 for March and April. This decline in rank is mirrored by a decrease in sales, highlighting a potential challenge in maintaining market share. In contrast, TICAL maintained a relatively stable position, only dropping slightly from 72nd to 77th before also falling out of the top 20 by March. Meanwhile, Flower by Edie Parker and Glenna's also saw declines, but Revelry Herb Company did not rank in the top 20 after January, indicating a broader trend of volatility among competitors. These dynamics suggest that Vireo, along with its competitors, may need to reassess strategies to stabilize and potentially improve their standings in this competitive market.
Notable Products
In April 2025, Vireo's top-performing product was Garlic Budder (3.5g) from the Flower category, securing the number one rank with notable sales of 149 units. Bazooka Haze Pre-Roll 2-Pack (1g) followed closely in second place, maintaining a strong presence in the Pre-Roll category with 144 units sold. Animal Face (3.5g) ranked third, showing consistent demand in the Flower category. Original Mandarin Cookies Smalls (3.5g) and Snowcaine (3.5g) rounded out the top five, both from the Flower category, indicating a preference for flower products among consumers. Compared to previous months, these rankings highlight a stable performance for Garlic Budder and Bazooka Haze, while Animal Face and Snowcaine have seen a rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
