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Nov-2025
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Overview
Market Insights Snapshot
Vireo's performance across various states and categories shows a mixed bag of results. In the Concentrates category in New York, Vireo did not make it into the top 30 brands from August to November 2025, indicating a challenging market presence in this particular category. This absence from the top rankings could suggest either a strategic shift away from Concentrates or increased competition in the New York market. The sales figures for November 2025 in New York indicate a modest figure, hinting at potential areas for growth or reevaluation of market strategies.
While the data for New York shows room for improvement, it is important to consider how Vireo might be performing in other states or categories where they could be experiencing upward trends. The lack of top 30 rankings in New York's Concentrates category might not reflect their performance in other areas or states, where they could be seeing better traction. It would be beneficial to explore how Vireo is positioning itself in different states and categories to get a more comprehensive understanding of their overall market performance and strategic initiatives.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Vireo has experienced notable shifts in its ranking and sales performance. As of November 2025, Vireo entered the top 40 brands, ranking at 40th, indicating a re-emergence after not being in the top 20 in previous months. This resurgence is significant when compared to competitors like Happy Cabbage Farms, which dropped out of the top 20 after August 2025, and Revival, which also re-entered the rankings at 36th in November. Meanwhile, Jaunty maintained a strong position in the top 5 until September, showcasing a robust market presence. High Peaks consistently hovered around the 30th position, showing steady performance. Vireo's re-entry into the rankings suggests a positive trend in sales momentum, potentially driven by strategic marketing or product innovations, as it competes against these established brands.
Notable Products
In November 2025, Vireo's top-performing product was the Hybrid RSO Syringe (1g) in the Concentrates category, claiming the number one spot. The Sativa RSO Syringe (1g) followed closely, rising from third place in October to second place in November with sales of 58 units. The CBD/THC 1:1 Alfonso Mango Gummie (100mg CBD, 100mg THC) made a notable entry into the rankings, securing the third position. The Princess Haze Pre-Roll 2-Pack (1g) held the fourth rank, while the Indica RSO Syringe (1g) dropped from fourth in October to fifth in November. These shifts indicate a strong preference for concentrate products, with a significant reshuffle in rankings from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
