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Mar-2025
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Overview
Market Insights Snapshot
VOLO's performance in the flower category shows a mixed trajectory across the Canadian provinces of Alberta and Ontario. In Alberta, VOLO did not make it into the top 30 rankings for the first quarter of 2025, indicating a challenging market presence. In contrast, Ontario presents a more stable picture for VOLO, with the brand consistently maintaining a position within the top 30, albeit with some fluctuations. From December 2024 to March 2025, their rank shifted slightly from 21st to 24th, reflecting a relatively stable market presence despite a decline in sales from December to February, followed by a slight recovery in March.
In the pre-roll category, VOLO's performance again highlights regional disparities. In Alberta, the brand experienced some volatility, entering the top 30 in February 2025 with a rank of 78th, but dropping out again by March. This suggests that while there is potential for growth, the brand faces stiff competition and market challenges in this category. Meanwhile, in Ontario, VOLO maintained a presence within the top 100, showing a modest improvement from January to March 2025. The brand's ability to climb from 93rd to 86th by March indicates a gradual strengthening in this category, suggesting potential for further growth if current trends continue.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, VOLO has experienced notable fluctuations in its rank and sales, reflecting the dynamic market conditions. From December 2024 to March 2025, VOLO's rank shifted from 21st to 24th, indicating a slight decline in its competitive position. This period saw VOLO's sales dip in January 2025 but recover by March 2025, suggesting resilience amidst market challenges. Competitors such as Holy Mountain and Divvy consistently maintained higher ranks, with Holy Mountain holding steady at 22nd and Divvy improving to 23rd by March 2025. Meanwhile, Carmel and Jonny Chronic showed varying performances, with Carmel's rank fluctuating but ultimately aligning closely with VOLO by March 2025. These insights highlight the competitive pressures VOLO faces and underscore the importance of strategic positioning to enhance its market share in Ontario's Flower category.
Notable Products
In March 2025, Grapes of Wrath (3.5g) emerged as the top-performing product for VOLO, climbing from third place in February to first, with sales reaching 1784 units. Marshmallow Milk (3.5g), previously holding the top spot for three consecutive months, slipped to second place. Woof Walkers Pre-Roll 3-Pack (1.5g) made a notable entry, securing third position despite not being ranked in earlier months. CAP Junky x Jealousy Blunt (1g) maintained a steady fourth position since February, reflecting consistent performance. Woof Walkers Pre-Roll 6-Pack (1.8g) saw a slight decline, moving from third in January to fifth in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
