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Jun-2024
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Overview
Market Insights Snapshot
VOLO has shown significant improvement in the Flower category within Ontario. Starting from a rank of 35 in March 2024, the brand has made a steady climb to reach the 19th position by June 2024. This upward trend is indicative of the brand's increasing popularity and market share in the Flower category, with sales peaking at $728,863 in May before slightly dipping to $691,035 in June. Such a consistent rise in rankings and substantial sales figures suggest VOLO is becoming a formidable player in this category in Ontario.
In contrast, VOLO's performance in the Pre-Roll category in Ontario presents a mixed picture. While the brand managed to improve its rank from 74 in March to 68 in May, it experienced a decline to 82 by June. This fluctuation indicates some challenges in maintaining a strong foothold in the Pre-Roll market segment. Despite this, the sales figures reveal a different story, with a peak in May before a drop in June. The brand's ability to stay within the top 100, albeit not in the top 30, shows potential for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, VOLO has demonstrated significant upward momentum in recent months. Starting from a rank of 35 in March 2024, VOLO has climbed to 19 by June 2024, indicating a strong increase in market presence and consumer preference. This ascent contrasts with the relatively stable but lower-ranked competitors such as Carmel and 3Saints, which have maintained positions around the mid-teens. Notably, Tribal and Holy Mountain have experienced fluctuations, with Holy Mountain even dropping out of the top 20 in May 2024. VOLO's rise in rank is accompanied by a substantial increase in sales, suggesting effective marketing strategies and product offerings that resonate well with consumers. This positive trend positions VOLO as a formidable competitor in the Ontario Flower market, potentially attracting more customers and increasing its market share.
Notable Products
In June 2024, Marshmallow Milk (3.5g) retained its top position as the leading product for VOLO, with sales reaching 4355 units. Mac V2 (3.5g) made a significant leap to second place, showing a strong performance with 4246 units sold. Cap Junky Jealousy (3.5g) dropped from second to third place, indicating a decline in sales to 2066 units. Cap Pac Pre-Roll 3-Pack (3g) held steady in fourth place, maintaining consistent sales figures. Melts (3.5g) remained in fifth place, continuing its trend from the previous month with stable sales numbers.
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