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Jun-2024
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Overview
Market Insights Snapshot
WA Grower's performance in the Washington market has been commendable, particularly in the Flower category. Over the span of four months from March to June 2024, the brand consistently held a top 10 position, maintaining a strong 5th place ranking from April through June. This stability indicates a robust demand and customer loyalty in the region. The brand's sales figures also reflect a positive trend, with a notable increase from $753,600 in March to $848,444 in June. This upward trajectory in both rankings and sales highlights WA Grower's effective market strategies and product appeal in Washington's competitive cannabis landscape.
However, WA Grower's presence outside of Washington is less prominent, as the brand did not secure a top 30 ranking in any other state or category during the same period. This absence in other markets could be seen as a potential area for growth or an indication of regional limitations. The brand's strong performance in Washington suggests that there is a solid foundation upon which to build, but expanding their footprint will require targeted efforts and possibly adapting their offerings to meet the preferences of consumers in other states. Overall, while WA Grower shows strong regional performance, there are opportunities for broader market penetration.
Competitive Landscape
In the highly competitive Washington flower market, WA Grower has shown a consistent performance, maintaining a steady rank of 5th place from April to June 2024. This stability is notable when compared to competitors like Artizen Cannabis, which has consistently held the 3rd position, and Lifted Cannabis Co, which fluctuated between 4th and 6th place. WA Grower's sales have demonstrated an upward trend, increasing from $753,600 in March to $848,444 in June, indicating a growing consumer preference. In contrast, Redbird (formerly The Virginia Company) experienced more volatility, dropping from 4th to 6th place in June, which could suggest potential market share gains for WA Grower. Additionally, Fire Bros. showed improvement by moving from 9th to 7th place, yet still lags behind WA Grower. These insights highlight WA Grower's solid position and potential for further growth in the Washington flower market.
Notable Products
In June 2024, the top-performing product for WA Grower was Gorilla Glitter Glue 7g in the Flower category, maintaining its lead from May with sales of 1751 units. Alaskan Thunder Fuck 7g, also in the Flower category, ranked second, showing a consistent performance since April. The Alaskan Thunder Fuck Pre-Roll 2-Pack 1g took the third spot, demonstrating a slight decline from its previous second position in April. Wedding Cake x Zkittles 3.5g emerged in fourth place with notable sales figures of 1301 units, making its first appearance in the top rankings. Wedding Cake 7g, which was second in March, dropped to fifth place in June, indicating a downward trend over the months.
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