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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
WA Grower concentrated 88.50% of May 2026 sales in Flower, where year-over-year declined 29.79% and month-over-month fell 5.70%, while Pre-Roll held 6.21% share with a 17.01% YoY decline but a 10.20% MoM lift; Concentrates reached 5.29% share with 159.91% YoY growth and 21.95% MoM growth. Despite an average price down 0.27% YoY to $16.02 and Flower’s higher average price at $20.92, the mix still skews toward the weakest YoY category, implying that reliance on Flower is dampening recovery even as smaller lines expand.
With Flower ranked 29th in Washington, the category-heavy footprint constrains competitive positioning, because the fastest-growing area (Concentrates up 159.91% YoY and 21.95% MoM) remains only 5.29% of sales while Pre-Roll (10.20% MoM growth but −17.01% YoY) contributes just 6.21%. The pattern implies WA Grower can shift share from Flower’s 88.50% toward higher-velocity sublines to counter the brand’s −26.24% YoY sales trend, using May 2026 momentum in Concentrates and Pre-Roll to rebalance exposure without relying on additional price cuts.
Competitive Landscape
WA Grower sits at rank #29 in WA Flower in May 2026, down 8 positions year over year from #21, and up 3 positions versus February 2026’s #32, while its peak of #5 in June 2024 is now 24 ranks away; in contrast, Lifted Cannabis Co moved from #7 to #3 year over year and Sweetwater Farms climbed from #20 to #5 with a 77.7% YoY sales increase, even as category leader Phat Panda held #1 despite a 7.7% YoY sales decline. The combination of WA Grower’s 8-position YoY rank drop and only a 3-position rebound over the last three months, while peers advance multiple ranks into the top 5, implies a trajectory of share erosion concentrated in the mid-tier unless WA Grower resets its competitive cadence.
Notable Products
Indica RSO (1g) posted the largest movement in May 2026 with a 91% month-over-month jump, vaulting to rank 3 while Gorilla Glue #4 (7g) slipped 9% to rank 4. Across formats, two Flower SKUs occupy ranks 1 and 4 while three Pre-Roll SKUs sit at ranks 2, 6, and 8, indicating format diversification rather than a single-format surge; within Pre-Rolls, Blue Dream Pre-Roll 2-Pack (1g) rose 32% to rank 6 as Alaskan Thunder Fuck Pre-Roll 2-Pack (1g) fell 29% to rank 8. Gorilla Glue #4 (3.5g) held rank 1 with a 7% lift while Alaskan Thunder Fuck (3.5g) advanced 11% to rank 5, and four of the top ten are Flower SKUs, concentrating share in larger basket drivers even as a single concentrate captured outsized momentum; total revenue concentration remains anchored by Flower, as evidenced by Gorilla Glue #4 (3.5g) generating $10,674 in May 2026. The pattern implies WA Grower is pivoting toward a barbell mix where staple Flower anchors rank and revenue while opportunistic gains in Concentrates and selective Pre-Rolls create upside volatility to trade shoppers across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
