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Sep-2024
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Overview
Market Insights Snapshot
WA Grower has shown a consistent performance in the Washington market, particularly within the Flower category. Throughout the summer months of 2024, WA Grower maintained a strong presence, with rankings fluctuating slightly between 5th and 7th place. The brand experienced a peak in August with a rank of 5th, coinciding with a notable increase in sales, suggesting a successful product launch or promotional campaign. However, the slight dip to 6th place in September indicates competitive pressure within the Flower market, despite maintaining robust sales figures.
In contrast, WA Grower's performance in the Pre-Roll category in Washington has been less prominent, with rankings remaining outside the top 30. Despite a slight improvement from June to August, where they moved from 94th to 86th, the brand fell back to 98th in September, reflecting challenges in gaining traction in this specific category. The sales figures in this category also declined, particularly in September, which could suggest a need for strategic adjustments or increased marketing efforts to improve brand visibility and consumer preference within the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Washington flower market, WA Grower has experienced fluctuating ranks over the past few months, indicating a dynamic position among its peers. In June 2024, WA Grower held the 5th position, but it slipped to 7th in July, before rebounding to 5th in August and settling at 6th in September. This volatility is contrasted by the consistent performance of Lifted Cannabis Co, which maintained a steady 4th rank throughout the same period, suggesting a strong hold in the market. Meanwhile, Redbird (formerly The Virginia Company) demonstrated resilience by recovering from a dip to 7th in August back to 5th in September, potentially posing a competitive threat to WA Grower. Additionally, Fire Bros. showed a slight decline from 6th in July to 7th in September, paralleling WA Grower's rank in September, which may indicate a closely matched competition. The sales trends for WA Grower, with a notable peak in August, suggest potential for growth if they can capitalize on market dynamics and competitive positioning.
Notable Products
In September 2024, the top-performing product for WA Grower was Runtz (7g) in the Flower category, reclaiming its position at number one with notable sales of 1,624 units. Gorilla Glitter Glue (7g) also performed strongly, securing the second spot, a significant improvement from its fifth-place ranking in August. Wedding Cake x Zkittles (3.5g) climbed to third place, marking its first appearance in the top ranks since June. Oreo (7g) entered the rankings for the first time, taking the fourth position. Meanwhile, Wedding Cake x Zkittles (7g) dropped from first place in August to fifth in September, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
