Market Insights Snapshot
In New York, Waahoo has shown a diverse performance across different cannabis categories, indicating a mixed bag of successes and areas for improvement. The brand's Vapor Pens category has consistently performed well, maintaining a position within the top 15 from October 2023 through January 2024, peaking at rank 9 in October 2023. This category not only showed resilience but also a notable increase in sales, jumping from 208,517 in October to 214,617 by January 2024. On the other hand, the Flower category presents a different story, with Waahoo not making it into the top 20 until November 2023 and subsequently falling to rank 65 by January 2024, accompanied by a significant drop in sales from 18,617 in November to 6,737 by January 2024. This stark contrast highlights the brand's strong foothold in the Vapor Pens market, while suggesting room for growth or reevaluation in the Flower segment.
Meanwhile, the Pre-Roll category tells a tale of consistency and slight improvement for Waahoo in the competitive New York market. Starting at rank 30 in October 2023 and slightly moving up and down the ranks, it settled at rank 35 by January 2024. Despite the minor fluctuations, the sales figures tell a story of recovery and potential, with an increase from 25,415 in October to 25,608 by January 2024. This demonstrates a stable demand for Waahoo's Pre-Rolls, contrasting sharply with the volatility observed in the Flower category. The brand's ability to maintain a steady presence in the Pre-Roll rankings, coupled with a slight uptick in sales, suggests a loyal consumer base and a product that resonates well within its niche, even as it faces challenges in other categories.
In the competitive landscape of the Vapor Pens category in New York, Waahoo has experienced a fluctuating performance over the recent months. Initially ranked 9th in October 2023, it saw a slight decline to 11th in November, before dipping to 13th in December, indicating a temporary setback in its market position. However, January 2024 showed signs of recovery as it improved to the 11th position. This recovery is notable when compared to its competitors, such as PAX, which maintained a higher rank but experienced a drop from 7th to 10th between October 2023 and January 2024, and Florist Farms, which saw a significant rise to 6th in December before falling back to 12th in January. Another competitor, Off Hours, remained relatively stable in the top 10, indicating a consistent performance. In contrast, Hepworth showed a similar trend to Waahoo, with a peak at 10th in October and a decline to 13th by January 2024. Waahoo's ability to regain its rank amidst these shifts, without dropping out of the top 20, suggests resilience and potential for further growth in the competitive New York vapor pens market.
In January 2024, Waahoo's top-selling product was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, boasting sales of 802 units. Following closely, the Gorilla Glue Infused Pre-Roll (1g) from the Pre-Roll category secured the second spot, indicating a slight drop from its leading position in December 2023. The Devil Fruit Distillate Cartridge (1g), also in the Vapor Pens category, ranked third, showing a consistent performance but falling one rank from the previous month. Interestingly, the Devil Fruit Distillate Cartridge (0.5g) experienced a decline, moving from the top position in October 2023 to the fourth rank in January 2024. Lastly, the Sour Diesel Distillate Cartridge (0.5g) made its debut in the rankings at fifth place, highlighting the popularity of the Sour Diesel strain within Waahoo's product line.