Jun-2024
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Overview
Market Insights Snapshot
Waahoo has shown varied performance across different categories and states. In New York, the brand has not managed to break into the top 30 rankings in the Flower category from March to June 2024, indicating a potential area for growth or a highly competitive market. However, in the Pre-Roll category, Waahoo maintained a steady presence, ranking 47th in March and 48th in April, before dropping out of the top 30 in subsequent months. This decline suggests that while there was initial traction, sustaining it has been challenging. Conversely, the Vapor Pens category has been a strong point for Waahoo, with a consistent rise from 16th place in March to 15th place in June, reflecting a positive trend and growing consumer preference for their products in this segment.
The overall sales trajectory for Waahoo in the Vapor Pens category has been particularly noteworthy. Starting with $189,258 in March and climbing to $293,166 by June, the brand has seen a significant upward trend in sales, which underscores its strong performance and consumer acceptance in this category. This growth contrasts sharply with their performance in the Flower and Pre-Roll categories, where they either failed to break into the top 30 or saw a decline in rankings. The mixed results highlight areas where Waahoo might need to focus more marketing efforts or product innovation to capture a larger market share. For a more detailed breakdown and to explore other states and categories, further analysis would be beneficial.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Waahoo has shown a steady improvement in rank and sales over the past few months. Starting from a rank of 16 in March 2024, Waahoo dropped slightly to 17 in April and May, but then climbed to 15 in June. This upward trend in rank is mirrored by a consistent increase in sales, culminating in a notable rise to $293,166 in June. In comparison, CRU Cannabis has shown a more dramatic climb, moving from a rank of 22 in March to 17 in June, with a significant sales increase. Meanwhile, High Garden has maintained a relatively stable position around the 14th rank, with sales peaking at $328,617 in April but slightly declining thereafter. PAX has experienced a gradual decline in rank from 13 in March to 16 in June, despite a steady sales performance. The most striking competitor is Fernway, which surged from a rank of 26 in March to 13 in June, showcasing a robust increase in sales. These dynamics indicate that while Waahoo is making steady progress, it faces stiff competition from brands like Fernway and CRU Cannabis, which are rapidly climbing the ranks and could pose a significant challenge in the near future.
Notable Products
In June 2024, the top-performing product for Waahoo was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its rank from May 2024 and achieving a notable sales figure of 1179 units. The Pineapple Trainwreck Distillate Cartridge (1g) also held steady at the second position with impressive sales growth. Acapulco Gold Ceramic Distillate Cartridge (1g) climbed to the third rank, showing significant improvement since its debut in April 2024. Granddaddy Purple Ceramic Distillate Cartridge (1g) entered the rankings at the fourth position, while the Devil Fruit Distillate Cartridge (1g) dropped to fifth place after leading earlier in the year. This month saw dynamic shifts in product performance, with notable gains for new entries and consistent leaders.