.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wavelength Extracts has shown notable performance in the Vapor Pens category across different states. In Colorado, the brand experienced a significant improvement in its ranking, moving from 43rd position in March 2025 to 29th in April 2025. This upward trend was accompanied by an increase in sales, suggesting a positive reception of their products in the state. However, it is worth noting that they were outside the top 30 for the first three months of 2025, which indicates a challenging market environment or strong competition. This recent breakthrough into the top 30 could be a pivotal moment for Wavelength Extracts in Colorado.
In contrast, Missouri presents a mixed picture for Wavelength Extracts. The brand maintained a strong presence in the top 15 of the Vapor Pens category from January to March 2025, but slipped to 15th place in April. Despite this decline in ranking, their sales figures showed a decline from March to April, which might suggest an opportunity for the brand to reassess its strategy in the state. The competition in Missouri appears to be intense, and maintaining a top position could require strategic adjustments or innovations in product offerings. The brand's ability to adapt to these dynamics will likely dictate its future success in Missouri's market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has experienced notable fluctuations in its market position from January to April 2025. Starting the year strong at 8th place, Wavelength Extracts climbed to 7th in February, showcasing a positive momentum. However, by March and April, the brand slipped to 11th and 15th positions, respectively. This decline in rank coincides with a decrease in sales, particularly in April, where sales dropped significantly. In contrast, competitors like STIIIZY improved their rank from 15th in January to 13th by April, with a notable sales increase in March. Meanwhile, Good Day Farm experienced a sharp drop from 5th to 14th place in April, indicating a potential shift in consumer preferences or market dynamics. Despite these challenges, Wavelength Extracts remains a key player, but the brand must strategize effectively to regain its earlier momentum and counteract the competitive pressures from brands like AiroPro and Vibe Cannabis (MO), which have maintained relatively stable positions.
Notable Products
In April 2025, the top-performing product from Wavelength Extracts was the Amplitude - Jack Herer Distillate Cartridge (1g), which maintained its number one rank from March with sales of 3161 units. The Amplitude - Northern Lights Distillate Cartridge (1g) followed closely in the second position, having dropped from its top rank in February but consistently staying within the top two. The Amplitude - Tiger's Blood Distillate Cartridge (1g) made a notable climb to third place, improving from its fifth-place ranking in March. The Fruit Bedrock Distillate Cartridge (1g) slipped to fourth place, despite strong sales in March. Lastly, the Amplitude - Clementine Distillate Cartridge (1g) rounded out the top five, experiencing a decline from its third position in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
