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Oct-2026
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Wavelength Extracts is stocked at 199 licensed dispensaries across Missouri, Mississippi, and Colorado, 111 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Joplin, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Vapor Pens accounted for 94.44% share with a month-over-month sales change of 20.90% and a year-over-year decline of 16.93%, while Concentrates contributed 5.23% share with a 1,802.43% year-over-year surge but a 14.00% month-over-month pullback. Pre-Roll held 0.34% share with a 48.11% month-over-month rise despite a 93.95% year-over-year drop, and the overall brand average price decreased 10.48% year over year to $28.95. With Vapor Pens ranked 20th in Missouri and the category mix tilting incrementally toward Concentrates, the pattern implies Wavelength Extracts is stabilizing volume via lower pricing while testing a secondary pillar outside its dominant Vapor Pens base.
The pivot toward Concentrates, up 1,802.43% year over year yet only 5.23% of mix, alongside Vapor Pens’ 20th rank in Missouri and a 16.93% Vapor Pens year-over-year decline, implies a hedging strategy to offset category pressure without diluting the core. Given Vapor Pens’ 20.90% month-over-month lift and Pre-Roll’s 48.11% month-over-month bounce from a 0.34% base, the mix suggests price-led recapture in the core and experimental breadth in adjacent formats, implying positioning that prioritizes share defense in Vapor Pens while cultivating optionality in Concentrates for future mix elasticity.
Competitive Landscape
Wavelength Extracts is ranked #20 in MO Vapor Pens in October 2026, down 5 positions year over year from #15, and flat versus July 2026 at #20, while its historical peak was #5 in February 2025; by contrast, Good Day Farm advanced from #9 to #3 with a 31.96% year-over-year sales increase and Illicit / Illicit Gardens held #1 with a –1.24% sales change year over year, indicating that Wavelength Extracts’ mid-pack stall occurs as leaders consolidate share and climbers gain momentum, implying the current rank trajectory points to entrenchment rather than recovery without a catalyst.
Notable Products
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
