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Dec-2025
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Overview
Market Insights Snapshot
Wavelength Extracts has shown notable fluctuations in their performance across different states and product categories. In Colorado, the brand experienced a significant rise in the Vapor Pens category, reaching the 25th position in November 2025, up from not being in the top 30 in September and October. However, this was followed by a decline to the 36th spot in December. This movement indicates a volatile performance, possibly driven by seasonal demand or competitive pressures. The sales figures reflect this volatility, with a peak in November, suggesting a strong but temporary surge in consumer interest.
In Missouri, Wavelength Extracts maintained a steady presence in the Vapor Pens category, consistently ranking 14th from October to December 2025. This stability contrasts with their performance in the Pre-Roll category, where they remained outside the top 30 throughout the last quarter of the year. The consistent ranking in Vapor Pens suggests a solid foothold in this category, while the absence from the top rankings in Pre-Rolls might indicate a need for strategic adjustments to enhance competitiveness. The brand's overall performance across these states highlights areas of strength and opportunities for growth, particularly in expanding their reach within categories where they are currently less prominent.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has experienced some fluctuations in its market positioning from September to December 2025. Initially ranked 12th in September, Wavelength Extracts saw a slight decline to 14th place by October, maintaining this position through December. This shift can be attributed to the dynamic performance of competitors such as Ostara Cannabis, which improved its rank from 14th to 10th between September and October, reflecting a significant sales increase. Meanwhile, Vibe Cannabis (MO) maintained a strong presence, consistently ranking above Wavelength Extracts, despite a minor drop in December. The competitive pressure is further exemplified by Batch Extracts and Buoyant Bob, which have shown resilience in maintaining their ranks close to Wavelength Extracts. These dynamics suggest that while Wavelength Extracts remains a key player, strategic adjustments may be necessary to regain higher rankings and capitalize on market opportunities.
Notable Products
In December 2025, the top-performing product for Wavelength Extracts was the Amplitude - Northern Lights Distillate Cartridge (1g) from the Vapor Pens category, which rose dramatically to the number one spot with sales reaching 2757. The Amplitude - Jack Herer Distillate Cartridge (1g) maintained a strong position, ranking second despite a slight drop in sales compared to previous months. The Amplitude - Clementine Distillate Cartridge (1g) climbed to third place, showing a significant improvement from being unranked in November. Notably, the Amplitude - Original Z Distillate Cartridge (1g) entered the rankings for the first time, securing the fourth position. The Amplitude - Electric Green Apple Distillate Cartridge (1g) remained consistent, holding steady at fifth place across the last four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
