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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Wavelength Extracts concentrated 91.71% of sales in Vapor Pens, down 15.28% month over month and 56.45% year over year, while Concentrates held 6.41% share with a 23.49% MoM decline but a 79.42% YoY gain; Pre-Roll accounted for 1.88% share with a 7.94% MoM drop and a 26.71% YoY increase. Despite a 9.63% YoY decrease in average price to $30.97 and overall brand sales down 53.63% YoY, the brand’s Vapor Pens rank at 21 in Missouri signals a mid-pack position where category overreliance intersects with underperforming momentum, implying that mix diversification is beginning from a very small base.
The divergence between Vapor Pens contraction (−15.28% MoM and −56.45% YoY) and growth pockets in Concentrates (+79.42% YoY despite −23.49% MoM) and Pre-Roll (+26.71% YoY with −7.94% MoM) implies that Wavelength Extracts’ core is losing velocity faster than its smaller bets can offset, even with price relief (−9.63% YoY). With 91.71% of volume tied to a single category and a rank of 21 in Missouri Vapor Pens, the pattern suggests that near-term stabilization depends on accelerating share in Concentrates and Pre-Roll while managing price architecture in Vapor Pens to prevent further rank slippage.
Competitive Landscape
Wavelength Extracts sits at rank #21 in MO Vapor Pens in May 2026, down 13 spots year over year from #8 and 4 spots since February 2026 when it was #17, while its historical peak was #5 in February 2025; in contrast, Illicit / Illicit Gardens holds #1 with a 33.1% YoY sales increase and Galactic is #2 after rising 5 positions from #7 alongside a 70.0% YoY sales lift, indicating Wavelength Extracts’ downward rank shift is occurring as faster-growing leaders widen the gap, implying a need to reaccelerate velocity or mix to prevent further slide from the top 20.
Notable Products
Amplitude - Electric Green Apple Distillate Cartridge (1g) posted the steepest May 2026 decline at -20.35% while dropping to rank 7, and Fruit Bedrock Distillate Cartridge (1g) fell -15.20% at rank 3; together with Amplitude - Northern Lights Distillate Cartridge (1g) sliding -13.36% to rank 4, the mid-pack is contracting even as Amplitude - Strawberry Cough Distillate Cartridge (1g) rose +15.83% at rank 2. Amplitude - Tiger's Blood Distillate Cartridge (1g) held rank 1 despite a -6.28% dip, while Amplitude - Jack Herer Distillate Cartridge (1g) edged down -9.09% at rank 5, indicating narrowing separation among the top five. All top-10 SKUs are Vapor Pens, concentrating the portfolio in a single category, and Amplitude - GMO Distillate Cartridge (1g) sank -39.19% at rank 9 despite five-figure revenue, pointing to volatility in late-tier variants. The pattern implies Wavelength Extracts is anchored by two leaders amid broad softness, signaling a need to rebalance within Vapor Pens rather than diversify away from the format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
