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Jul-2026
Sales
Trend
6-Month
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Wavelength Extracts is stocked at 225 licensed dispensaries across Missouri, Mississippi, and Colorado, 124 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Wavelength Extracts concentrated 91.24% of sales in Vapor Pens, where year-over-year sales fell 33.81% but month-over-month rose 4.52%, while Concentrates expanded to 7.88% share with a 214.99% year-over-year jump and a 32.76% month-over-month increase. Pre-Roll contracted to 0.89% share with an 82.70% year-over-year decline and a 42.63% month-over-month drop, and the brand’s average price decreased 3.57% even as Vapor Pen average price sat at $33.15. The pattern implies a pivot where Concentrates act as the growth offset to Vapor Pen contraction, indicating near-term reliance on two categories with opposing YoY and MoM trajectories.
With Vapor Pens anchoring the mix yet ranking 20th in Missouri Vapor Pens and carrying a 33.81% year-over-year decline against a 4.52% month-over-month lift, the brand’s positioning depends on stabilizing that core while scaling Concentrates’ 214.99% year-over-year surge and 32.76% month-over-month gain. Given the 0.89% Pre-Roll share paired with a 42.63% month-over-month drop and an 82.70% year-over-year fall, the portfolio is effectively a two-category strategy where price (-3.57% YoY) and mix shifts can be used to convert Concentrates’ momentum into rank improvement without overexposing the brand to a single category’s volatility.
Competitive Landscape
Wavelength Extracts sits at rank #20 in MO Vapor Pens in July 2026, sliding 9 positions year over year from #11, and down 2 spots versus April 2026 when it was #18; despite a historical peak at #5 in February 2025, the three-month movement indicates continued slippage rather than stabilization. In contrast, Illicit / Illicit Gardens held #1 with a year-over-year gain to the top position at #1 and posted 18.3% YoY sales growth, while Galactic advanced from #5 to #2 alongside 51.4% YoY sales growth, signaling that competitors are consolidating share as Wavelength Extracts loses relative rank. The pattern implies that without a reversal that recaptures at least part of the 9-rank YoY decline and the 2-position drop since April 2026, Wavelength Extracts risks entrenchment outside the top 15 as rivals with double-digit growth widen the gap.
Notable Products
Amplitude - Strawberry Cough Distillate Cartridge (1g) posted the largest move in July 2026 with a month-over-month gain of 41% while holding rank 5, outpacing the 38% rise for Amplitude - Jack Herer Distillate Cartridge (1g) at rank 2. In contrast, Amplitude - Fruit Bedrock Distillate Disposable (1g) fell 22% to rank 10 while the top-ranked Amplitude - Tiger's Blood Distillate Cartridge (1g) grew 6%, indicating disposable weakness alongside cartridge momentum. With eight of the top ten in Vapor Pens being Amplitude-labeled cartridges or disposables and only one live resin entry at rank 9, the mix implies Wavelength Extracts is consolidating around Amplitude cartridges as the commercial engine while de-emphasizing disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
