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Feb-2026
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Overview
Market Insights Snapshot
Wavelength Extracts has shown varied performance across different states and product categories. In Colorado, the brand's Vapor Pens experienced a significant decline, falling from a rank of 25 in November 2025 to 50 by February 2026. This drop is indicative of a broader trend of declining sales in this category, with sales figures plummeting from $298,689 to $63,518 over the same period. Such a descent suggests that Wavelength Extracts might be facing stiff competition or changing consumer preferences in the Colorado market.
In contrast, the brand's performance in Missouri paints a mixed picture. While Wavelength Extracts maintained a strong presence in the Vapor Pens category, consistently ranking within the top 20, their position slipped slightly from 14 to 17 between November 2025 and February 2026. Meanwhile, their Pre-Roll category did not manage to break into the top 30, with rankings hovering around the 60s and 70s. This suggests a stable yet potentially plateauing performance in Vapor Pens, while the Pre-Roll segment might require strategic adjustments to gain more traction.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has experienced notable fluctuations in its ranking and sales over recent months. As of February 2026, Wavelength Extracts holds the 17th position, a decline from its 14th place in November 2025. This downward trend in rank is mirrored by a significant drop in sales, particularly from December 2025 to February 2026. In contrast, Buoyant Bob has maintained a stable 15th rank throughout the same period, consistently outperforming Wavelength Extracts in sales. Meanwhile, AiroPro has shown resilience by improving its rank to 16th in February 2026, closely trailing Wavelength Extracts, despite a slight dip in sales. The competitive pressure is further intensified by Platinum Vape, which has re-entered the top 20 in January 2026, and Clouds Vapes, which has improved its rank to 19th in February 2026. These dynamics suggest that Wavelength Extracts faces increasing competition, necessitating strategic adjustments to regain its previous standing and boost sales.
Notable Products
In February 2026, the top-performing product for Wavelength Extracts was Amplitude - Clementine Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with a notable sales figure of 1,111 units. Amplitude - Northern Lights Distillate Cartridge (1g) followed closely in the second position, dropping from its previous top rank in December 2025. Amplitude - Jack Herer Distillate Cartridge (1g) ranked third, experiencing a decline from its leading position in January 2026. The Amplitude - GSC Distillate Cartridge (1g) entered the rankings for the first time in February, securing the fourth spot. Cantaloupe Crush Distillate Cartridge (1g) rounded out the top five, marking its debut in the rankings during this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
