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Oct-2025
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Overview
Market Insights Snapshot
Wavelength Extracts has shown varied performance across different states and categories. In Colorado, the brand's presence in the Vapor Pens category has seen a downward trend, with rankings slipping from 40th in July 2025 to 50th by October 2025. This decline is mirrored by a decrease in sales, indicating potential challenges in maintaining market share in this category within the state. The brand's absence from the top 30 rankings during these months highlights a need for strategic adjustments to regain competitiveness in this market.
Meanwhile, in Missouri, Wavelength Extracts has maintained a stronger foothold in the Vapor Pens category, consistently ranking within the top 15, although there has been a slight dip from 11th to 14th place over the observed months. This suggests that while the brand is performing relatively well, there is still room for improvement to climb higher in the rankings. In contrast, their performance in the Pre-Roll category remains outside the top 30, with rankings fluctuating between 50th and 57th place. This indicates a stable yet modest presence, which could benefit from targeted efforts to enhance visibility and sales in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has shown a consistent presence, although it has faced challenges in maintaining its rank over the months from July to October 2025. Starting at 11th place in July, Wavelength Extracts experienced a slight decline, finishing at 14th in October. Notably, CODES has demonstrated a robust performance, climbing from 15th to 13th place, with sales figures that surpassed Wavelength Extracts in August and October, indicating a potential shift in consumer preference. Meanwhile, Vibe Cannabis (MO) has shown impressive upward momentum, moving from 17th to 12th place, suggesting a growing market share. Platinum Vape and Batch Extracts have both experienced declines in rank, with the former dropping from 10th to 16th and the latter fluctuating slightly but ending at 15th. These dynamics highlight the competitive pressure on Wavelength Extracts to innovate and capture consumer interest to regain higher rankings and sales in the Missouri vapor pen market.
Notable Products
In October 2025, the top-performing product for Wavelength Extracts was Amplitude - Jack Herer Distillate Cartridge (1g) within the Vapor Pens category, maintaining its leading position with a sales figure of 2755. Amplitude - Clementine Distillate Cartridge (1g) climbed to the second rank, showing a steady improvement from previous months. Amplitude - Strawberry Cough Distillate Cartridge (1g) dropped to third place, having held the top spot in September. Amplitude - Tiger's Blood Distillate Cartridge (1g) re-entered the rankings at fourth place after being unranked in September. Amplitude - Electric Green Apple Distillate Cartridge (1g) rounded out the top five, showing a decline from its third-place position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
