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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Wavelength Extracts is stocked at 206 licensed dispensaries across Missouri, Mississippi, and Colorado, 108 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Vapor Pens held 92.17% share with a year-over-year decline of 39.28% and a month-over-month drop of 11.82%, while Concentrates expanded to 7.53% share on a 1,092.32% year-over-year increase and a 27.43% month-over-month rise; Pre-Roll contracted to 0.30% share with a 95.64% year-over-year decrease and a 40.71% month-over-month decline. With average price down 2.30% year over year to $31.23 and Vapor Pens averaging $31.85 versus $26.27 in Concentrates, the mix shift toward lower-priced Concentrates is underway even as overall brand sales fell 37.25% year over year; the pattern implies category diversification is cushioning volume erosion but not yet offsetting Vapor Pen contraction.
Holding the number 20 rank in Vapor Pens in Missouri alongside Vapor Pens’ 11.82% month-over-month decline and Concentrates’ 27.43% month-over-month gain indicates Wavelength Extracts is trading down the price ladder and into adjacent formats to defend share. Given Vapor Pens’ 92.17% mix and a 39.28% year-over-year drop versus a 1,092.32% surge in a 7.53% Concentrates base, the brand’s positioning is tilting from a single-category anchor to a multi-format presence, implying near-term rank pressure in Vapor Pens but headroom to build a defensible foothold in Concentrates if mix expansion continues.
Competitive Landscape
Wavelength Extracts sits at rank #20 in September 2026 in MO Vapor Pens, down 9 spots year over year from #11 and 2 spots below June 2026’s #18, while still far from its peak of #5 in February 2025; meanwhile, Illicit / Illicit Gardens holds #1 with a 17.1% YoY sales increase and Good Day Farm moved from #5 to #3 with 35.4% YoY growth, outpacing a declining Rove that slid from #3 to #5 with a -4.3% YoY change; this rank erosion alongside competitors’ upward or stable positions implies Wavelength Extracts is ceding share in a tier increasingly defined by gains at the top and stagnation in the middle.
Notable Products
Amplitude - GMO Distillate Cartridge (1g) led the movement in September 2026 with a -21.6% month-over-month decline while slipping to rank 3, and Amplitude - Tiger's Blood Distillate Cartridge (1g) also contracted by -12.7% at rank 1. Amplitude - Strawberry Cough Distillate Cartridge (1g) fell -10.2% at rank 6, and Amplitude - Purple Punch Distillate Cartridge (1g) dropped -20.3% at rank 9, signaling pressure concentrated in legacy Amplitude cartridges even as the new Amplitude - Purple Punch Distillate Disposable (1g) entered at rank 2. With Vapor Pens occupying all top 10 slots and four of the top ten anchored by Amplitude-branded cartridges, the mix tilts toward distillate formats despite volatility, and the single raw-dollar anchor at $32,532 for the Purple Punch Disposable indicates traction is shifting toward disposables at higher ranks. The pattern implies Wavelength Extracts is being pulled from cartridge-led volume toward faster-moving disposables, concentrating share at the top while legacy SKUs absorb the downside.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
