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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Wavelength Extracts is stocked at 214 licensed dispensaries across Missouri, Mississippi, and Colorado, 111 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Wavelength Extracts concentrated 94.07% of August 2026 sales in Vapor Pens, where year-over-year revenue fell 37.38% and month-over-month declined 9.87, while a 5.54% share in Concentrates surged 213.26% YoY but contracted 37.65% MoM; Pre-Roll dwindled to 0.39% share with a 92.41% YoY drop and 76.84% MoM decline. Average price edged up 0.39% YoY to $32.44 as Vapor Pens carried a $32.93 average and Concentrates sat at $28.53, and the brand’s Vapor Pens rank was 20th in Missouri. The pattern implies overexposure to a shrinking core (Vapor Pens) with volatile secondary categories that are too small to offset double-digit contractions, keeping the overall trajectory negative despite a slight price lift.
The shift toward a modestly larger Concentrates role at 5.54% alongside a 213.26% YoY jump, yet a 37.65% MoM pullback, suggests trial-driven or episodic wins rather than sustained retention, while a 0.39% Pre-Roll share with 92.41% YoY and 76.84% MoM declines indicates exit-level presence. With Vapor Pens down 37.38% YoY but still commanding 94.07% of mix and holding rank 20 in Missouri, the implied positioning is a single-pillar brand vulnerable to category-specific headwinds, where stabilizing the core and converting intermittent Concentrates spikes into repeatable demand would be required to counter a 36.36% YoY brand sales decline.
Competitive Landscape
Wavelength Extracts sits at rank #20 in MO Vapor Pens in August 2026, sliding 9 positions year over year from #11 and down 2 places from #18 three months ago, while the brand’s historical peak of #5 in February 2025 sets a high-water mark that contrasts with the current trajectory; in the same August 2026 snapshot, Illicit / Illicit Gardens moved from #2 to #1 with sales up 19.6% YoY and Good Day Farm climbed from #7 to #3 on 59.1% YoY growth, indicating that share is consolidating toward faster-rising leaders as Wavelength Extracts cedes rank despite a prior peak, implying that without a clear recovery path the brand is transitioning from a former top-5 contender to a middle-tier player.
Notable Products
Amplitude - Jack Herer Distillate Cartridge (1g) posted the steepest decline at -29.8% and slid to rank 7, while Amplitude - Northern Lights Distillate Cartridge (1g) fell -26.7% at rank 5, signaling a pivot away from certain classic strain SKUs. In contrast, Amplitude - Tiger's Blood Distillate Cartridge (1g) climbed +18.6% to hold rank 1 and Amplitude - GMO Distillate Cartridge (1g) rose +15.8% at rank 2, creating a widening gap at the top as Amplitude - Jack Herer Distillate Disposable (1g) dropped -18.4% at rank 3. With eight of the top ten positioned in Vapor Pens distillate cartridges and one live resin entry, the mix concentrates revenue into a narrow format where momentum is accruing to flavor-led cartridges rather than legacy strain names. The pattern implies Wavelength Extracts is consolidating around a few high-velocity cartridge SKUs, prioritizing flavors that convert month-over-month while de-emphasizing weaker strain-led variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
