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Nov-2025
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Overview
Market Insights Snapshot
Wavelength Extracts has demonstrated a notable performance shift in the Colorado market, particularly within the Vapor Pens category. After a challenging period where the brand was not ranked in the top 30, they made a significant leap to 27th place by November 2025. This upward movement is underscored by a substantial increase in sales, nearly doubling from October to November. Such progress indicates a growing acceptance and possibly an increase in consumer preference for Wavelength Extracts' products in Colorado. However, the brand's presence in other categories within the state remains less visible, suggesting room for strategic growth and diversification in their offerings.
In Missouri, Wavelength Extracts shows a steady presence in the Vapor Pens category, maintaining a top 15 ranking over the past few months. Despite a slight drop in sales, the brand has held its ground, indicating a stable customer base. Conversely, their performance in the Pre-Roll category has been more volatile, with rankings fluctuating between 50th and 56th place. This inconsistency highlights potential challenges in capturing a larger market share in this segment. The contrasting performances across these categories suggest that while Wavelength Extracts has a strong foothold in Missouri's Vapor Pens market, there is still significant potential for growth and improvement in other product categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Wavelength Extracts has experienced a fluctuating yet stable position in the rankings from August to November 2025. Despite a slight decline in sales over these months, Wavelength Extracts maintained a consistent rank around 13th to 14th place. This stability is notable given the dynamic shifts observed in competitors like Vibe Cannabis (MO), which improved its rank from 16th in August to 13th by November, and Ostara Cannabis, which saw a significant jump from 14th to 10th in October before settling at 12th in November. Meanwhile, Buoyant Bob experienced a decline, dropping from 11th in August to 15th in November, which could indicate potential opportunities for Wavelength Extracts to capitalize on shifting consumer preferences. Overall, while Wavelength Extracts faces strong competition, its consistent ranking suggests a loyal customer base and potential for growth if strategic adjustments are made to address the evolving market dynamics.
Notable Products
In November 2025, the top-performing product for Wavelength Extracts was the Amplitude - Strawberry Cough Distillate Cartridge (1g), which climbed to the first position from third place in October. This product achieved sales of 2912 units, marking a notable increase in its ranking. The Amplitude - Tiger's Blood Distillate Cartridge (1g) secured the second spot, improving from fourth place in the previous month. Meanwhile, the Amplitude - Jack Herer Distillate Cartridge (1g) saw a decline, moving from first to third place. Lastly, the Amplitude - Northern Lights Distillate Cartridge (1g) re-entered the rankings at fourth position after being absent in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
