Market Insights Snapshot
Wavelength Extracts, a prominent brand in the Vapor Pens category, has been exhibiting a consistent performance in Missouri. The brand ranked 11th in August 2023, slipped slightly to 13th in September, and climbed back to 12th place in October. However, it is worth noting that in November, the brand fell to 15th place. This indicates a slight downward trend in the brand's ranking within the state. Although the brand has remained within the top 20 brands in Missouri, it is essential to monitor this trend to understand whether it's a temporary dip or a sign of a more significant shift.
In terms of sales, Wavelength Extracts experienced some fluctuations during this period. August saw robust sales, which then dipped in September. However, a notable rebound occurred in October, only for sales to drop again in November. Despite these fluctuations, it's clear that Wavelength Extracts is maintaining a significant presence in the Vapor Pens category in Missouri. The brand's ability to recover from temporary dips demonstrates resilience, but the decreasing trend in November could be a point of concern. The specifics of these sales figures, however, will be reserved for a more detailed analysis.
In the Vapor Pens category in Missouri, Wavelength Extracts has been facing stiff competition. While Wavelength Extracts maintained a relatively stable rank, fluctuating between 11th and 15th place from August to November 2023, some competitors have seen significant changes. Sinse Cannabis started strong in second place in August but dropped to 14th by November. In contrast, Show Me made a remarkable leap from 54th to 13th place in the same period. Ostara Cannabis and Buoyant Bob also saw slight decreases in rank, but remained in the top 20. In terms of sales, Wavelength Extracts experienced a dip in September but rebounded in October, while most competitors saw a general decline. The exception was Show Me, which saw a significant increase in sales, potentially due to their improved ranking.
In November 2023, the top-performing product from Wavelength Extracts was the 'Amplitude - Tiger's Blood Distillate Cartridge (1g)', with sales of 618 units. Following closely behind in second place was the 'Amplitude - Strawberry Cough Distillate Cartridge (1g)', which had previously topped the list in October. The 'Amplitude - London Pound Cake Distillate Cartridge (1g)' dropped one place to third position. New entries to the top five were the 'Amplitude - White Chocolate Boysenberry Disitllate Disposable (1g)' and 'Amplitude - Lime Sorbet CO2 Distillate Disposable (1g)', ranking fourth and fifth respectively. This analysis shows a dynamic market with changes in product rankings month over month.