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Aug-2025
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Overview
Market Insights Snapshot
Wavelength Extracts has shown varying performance across different categories and states, with notable trends in both Colorado and Missouri. In Colorado, the brand has not been able to break into the top 30 for the Concentrates category, maintaining a rank of 46 in both May and June 2025, indicating a challenge in gaining a foothold in this segment. However, the Vapor Pens category tells a more positive story, where Wavelength Extracts has shown a consistent upward trajectory, improving from 41st place in May to 36th by August 2025. This steady climb suggests a strengthening position in the Vapor Pens category, which could be attributed to either increased consumer preference or strategic marketing efforts within the state.
In Missouri, Wavelength Extracts has had mixed results across categories. The brand did not make it into the top 30 for Pre-Rolls in May 2025, but it managed to climb to 54th place by June, maintaining a similar position through August. This gradual improvement, although not yet breaking into the top 30, indicates potential growth opportunities. Meanwhile, in the Vapor Pens category, Wavelength Extracts has experienced a decline in rankings from 12th in May to 17th by August 2025, despite maintaining substantial sales figures. This downward trend in rank could suggest increased competition or market shifts, which might require strategic adjustments to regain higher standing.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has shown a dynamic shift in its market position from May to August 2025. Initially ranked 12th in May, Wavelength Extracts experienced a gradual decline, dropping to 17th by August. This decline in rank is notable when compared to competitors like AiroPro, which maintained a relatively stable position, fluctuating slightly but remaining within the top 20. Meanwhile, Batch Extracts demonstrated a more volatile trajectory, peaking at 13th in July before falling to 18th in August. Safe Bet and CODES also displayed fluctuating ranks, with Safe Bet dropping out of the top 20 in July and CODES making a significant leap to 15th in August. These shifts suggest a competitive and fluid market environment, where Wavelength Extracts must strategize to regain its earlier standing amidst strong competition.
Notable Products
In August 2025, the top-performing product for Wavelength Extracts was Amplitude - Tiger's Blood Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with a sales figure of 2393. Amplitude - Strawberry Cough Distillate Cartridge (1g) followed closely in second place, improving its rank from fourth in July. The Amplitude - Northern Lights Distillate Cartridge (1g) climbed to third place, up from fifth in July, showing a positive trend. Amplitude - Jack Herer Distillate Cartridge (1g) saw a decline, falling from its first-place position in July to fourth in August. Lastly, Amplitude - Clementine Distillate Cartridge (1g) secured the fifth position, maintaining a presence in the top five since its debut in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
