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Jul-2025
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Overview
Market Insights Snapshot
Wavelength Extracts has shown varied performance across different categories and states. In the Colorado market, the brand has struggled to break into the top 30 for Concentrates, maintaining a rank outside of this range from April to July 2025. This indicates a potential area for improvement or increased competition in this category. Conversely, their performance in Vapor Pens in Colorado has seen fluctuations, with a notable drop from 32nd place in April to 51st by July, despite a decrease in sales volume over this period. This downward trend in ranking could suggest challenges in maintaining market share or shifts in consumer preferences within the state.
In contrast, Wavelength Extracts has demonstrated stronger performance in the Missouri market. The brand has consistently maintained a position within the top 15 for Vapor Pens from April to July 2025, indicating a solid foothold in this category. However, their entry into the Pre-Roll category in Missouri only began in June, ranking 54th and slightly improving to 53rd in July. This recent entry into the Pre-Roll category suggests potential growth opportunities, although it remains to be seen if they can climb higher in the rankings. Overall, the data highlights Wavelength Extracts' varying performance across states and categories, with strengths in certain areas and challenges in others.
Competitive Landscape
In the Missouri Vapor Pens category, Wavelength Extracts has demonstrated a dynamic performance over the months from April to July 2025. Initially ranked 15th in April, Wavelength Extracts climbed to 12th in May, showing a positive trajectory before settling back to 15th by July. This fluctuation in rank is indicative of a competitive market landscape. Notably, AiroPro, consistently outperforming Wavelength Extracts, improved its rank from 16th to 13th over the same period, suggesting a steady increase in consumer preference or market penetration. Meanwhile, Timeless experienced a significant drop from 5th in April to 20th in May, before recovering slightly to 17th by July, highlighting potential volatility in the market. Additionally, Batch Extracts showed a remarkable upward trend, moving from outside the top 20 to 14th place by July, indicating a strong growth trajectory that could pose a future challenge to Wavelength Extracts. These shifts underscore the importance for Wavelength Extracts to continually adapt and innovate to maintain and improve its market position amidst strong competition.
Notable Products
In July 2025, the top-performing product for Wavelength Extracts was the Amplitude - Jack Herer Distillate Cartridge (1g) in the Vapor Pens category, maintaining its top position from previous months despite a decrease to $2615 in sales. The Fruit Bedrock Distillate Cartridge (1g) moved to second place, showing a slight decline from its previous top rank in June. The Amplitude - Clementine Distillate Cartridge (1g) made a notable entry at third place, indicating a strong debut. Meanwhile, the Amplitude - Northern Lights Distillate Cartridge (1g) dropped to fourth place, continuing its downward trend from second place in April and May. Finally, the Amplitude - Strawberry Cough Distillate Cartridge (1g) remained stable at fifth place, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
