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Sep-2025
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Overview
Market Insights Snapshot
Wavelength Extracts has demonstrated varied performance across different states and product categories. In Colorado, the brand's presence in the Concentrates category was notably absent in the top 30 rankings from July to September 2025, which could signal a declining influence or competitive pressure in this segment. The Vapor Pens category, however, showed a consistent presence within the top 50, though there was a decline in rank from 38th in June to 43rd by September. This downward trend in rankings coincided with a decrease in sales from July to September, suggesting a potential area of concern for the brand in maintaining its market share in Colorado's Vapor Pens category.
In contrast, Missouri presents a more optimistic picture for Wavelength Extracts. The brand maintained a strong position in the Vapor Pens category, beginning at 9th place in June and closing at 14th in September, consistently ranking within the top 15. Although there was a noticeable decline in sales over the months, the ability to stay within the top tier indicates resilience and a strong consumer base. In the Pre-Roll category, Wavelength Extracts showed gradual improvement, climbing from 56th place in June to 51st by September. This upward movement could indicate a growing acceptance and popularity of their Pre-Roll products in the Missouri market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Wavelength Extracts has experienced notable fluctuations in its market position over the past few months. Starting from a respectable 9th place in June 2025, the brand saw a decline to 14th place by September 2025. This downward trend in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining consumer interest or facing increased competition. Notably, Indi Vapes consistently outperformed Wavelength Extracts, maintaining a higher rank and demonstrating robust sales figures, particularly peaking in July and August. Meanwhile, Platinum Vape and Ostara Cannabis have shown more stable rankings, with Buoyant Bob experiencing similar volatility. The competitive pressure from these brands highlights the need for Wavelength Extracts to innovate and potentially reevaluate its marketing strategies to regain its footing in the Missouri vapor pen market.
Notable Products
In September 2025, the top-performing product for Wavelength Extracts was the Amplitude - Strawberry Cough Distillate Cartridge (1g) in the Vapor Pens category, which secured the number one rank with sales of $2,860. This product improved its position from third in August 2025. The Amplitude - Jack Herer Distillate Cartridge (1g) followed closely in second place, although it dropped from its top position in July 2025. The Amplitude - Clementine Distillate Cartridge (1g) ranked fourth, maintaining a consistent presence in the top five since July. Lastly, the Amplitude - Northern Lights Distillate Cartridge (1g) slipped to fifth place from its second position in August, showing a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
