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Jun-2026
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YoY Price Change
Market Insights Snapshot
Wavelength Extracts is concentrated in Vapor Pens at 92.10% share, where year-over-year sales fell 46.47% and month-over-month declined 7.35%, while the brand’s overall sales were down 44.82% YoY and average price slipped 1.36%. In contrast, Concentrates expanded to 6.16% share with 69.12% YoY growth and 30.21% MoM growth, as Pre-Roll contracted to 1.74% share with a 68.60% YoY drop and 6.21% MoM decline; the brand’s Vapor Pens rank is 17 in Missouri. The pattern implies overexposure to a shrinking Vapor Pens base is pulling down aggregate performance, while a small but accelerating Concentrates line is the only current offset.
With 92.10% of sales tied to Vapor Pens that are falling 46.47% YoY and 7.35% MoM, the rank of 17 in Missouri signals middle-of-pack positioning that leaves little buffer if category pressure persists. The 69.12% YoY and 30.21% MoM gains in Concentrates at a lower average price point indicate headroom for mix-led stabilization, but the 1.74% Pre-Roll share and 68.60% YoY decline limit diversification; the implication is that near-term resilience depends on accelerating Concentrates without further eroding price in Vapor Pens.
Competitive Landscape
Wavelength Extracts sits at rank #17 in MO Vapor Pens in June 2026, down 9 positions year over year from #8, and flat versus March 2026 at #17, while its prior peak of #5 in February 2025 underscores a multi-quarter slide; in contrast, Illicit / Illicit Gardens holds #1 with a 0-position YoY change and a 27.6% YoY sales increase, and Good Day Farm climbed from #12 to #2 alongside a 78.8% YoY sales gain, indicating that incumbents and fast risers are compressing mid-tier ranks. This pattern implies Wavelength Extracts’ rank trajectory is stabilizing at the mid-to-lower tier unless a catalyst reverses share losses against leaders consolidating at the top.
Notable Products
Amplitude - Strawberry Cough Distillate Cartridge (1g) posted the steepest move in June 2026 with a -45.97% month-over-month drop and slid to rank 8, while Fruit Bedrock Distillate Cartridge (1g) also contracted -12.45% and held rank 4, signaling downshift in two flavor-led SKUs despite top-10 presence. In contrast, Amplitude - Northern Lights Distillate Cartridge (1g) climbed 27.95% month over month to rank 1 and Amplitude - Tiger's Blood Distillate Cartridge (1g) added 9.19% at rank 2, concentrating momentum at the very top of the leaderboard. Eight of the top ten are Vapor Pens from the Amplitude line, and the leading trio alone generated about $97,000, indicating the portfolio is consolidating around a few winning formats while pruning underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
