Market Insights Snapshot
WEED., a cannabis brand with a strong presence in the Michigan market, has shown a promising upward trend in its performance throughout the last quarter of 2023. In the highly competitive Flower category, the brand has steadily climbed the rankings from 36th in September to 18th in December. This consistent upward movement in rankings indicates a positive acceptance and growth of the brand among consumers. However, it's worth noting that for the month of September, WEED. was not listed among the top 20 brands in the state, which suggests there's still room for improvement and growth.
When we look at the sales data, it's clear that this upward trajectory in the rankings is backed by a substantial increase in sales. Without divulging too much information, it's safe to say that the sales figures for WEED. in the Flower category have seen a significant boost from September to December. This aligns with the brand's improved ranking and is a positive sign for its future performance. However, as the cannabis market in Michigan is highly competitive, it will be interesting to see if WEED. can maintain this momentum in the coming months.
In the Flower category within Michigan, WEED. has shown a promising upward trend in its ranking, moving from 36th place in September 2023 to 18th place by December 2023. This progress is notable when compared to competitors such as Dog House and Sapphire Farms, which have experienced fluctuations in their rankings over the same period. Particularly, Dog House's rank dropped from 21st to 30th before recovering to 20th, while Sapphire Farms saw a similar pattern, falling from 15th to 35th and then improving to 17th. Glorious Cannabis Co. maintained a more stable position, hovering around the mid-teens, while Mooon Juice experienced a slight decline from 18th to 19th place. Despite the absence of specific sales figures, it's clear that WEED.'s consistent improvement in ranking indicates a positive sales trend, outperforming some competitors in the same category and state.
In December 2023, the top-performing product from WEED was 'Rocky Mountain Fire Smalls (56g)', a product that hadn't been in the top 5 in previous months, with a notable sales figure of 1986 units. 'Ill Treats (3.5g)', which had consistently held the top spot from September to November, slipped to the second position in December. 'Kush Crasher (28g)', 'Cherimoya Smalls (57g)', and 'Mac 1 Smalls (57g)' filled the third, fourth, and fifth spots respectively, none of which had been in the top 5 in the previous months. 'Mac 1 Smalls (57g)' saw a notable drop from the second position in November to the fifth in December. This suggests a dynamic market with changing consumer preferences within the Flower category of WEED's product line.