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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 7 SEAZ concentrated 80.35% of sales in Flower with a 483.60% year-over-year gain and a 36.89% month-over-month increase, while Vapor Pens held 17.24% share with a 90.40% month-over-month rise and no year-over-year baseline yet. Tincture & Sublingual contracted to 1.52% share with a -25.58% month-over-month change and no year-over-year read, and Pre-Roll slid to 0.40% share with -95.81% year-over-year and -4.97% month-over-month, even as Topical inched to 0.49% share with a 25.08% month-over-month uptick. Anchored by an average price of $51.17 and a brand-level sales increase of 311.88% year-over-year, the mix signals a deliberate tilt toward higher-priced Flower (average price $62.21) supplemented by an accelerating Vapor Pens ramp, implying the brand is leaning into inhalables as the primary growth engine while deemphasizing smaller adjunct formats.
The shift toward Flower dominance alongside rapid Vapor Pens acceleration suggests a two-pillar assortment designed to scale velocity and price realization, with Flower’s 36.89% month-over-month and 483.60% year-over-year increases balancing Vapor Pens’ 90.40% month-over-month surge to stabilize overall mix risk. The retreat in Pre-Roll to 0.40% share and the -25.58% month-over-month in Tincture & Sublingual indicate pruning of low-contribution SKUs, while a 25.08% month-over-month lift in Topical at just 0.49% share keeps a niche presence; taken together with a rank of 34 in Flower in New York, the pattern implies 7 SEAZ is prioritizing depth in core inhalables to climb category rankings rather than breadth across smaller, slower-turning formats.
Competitive Landscape
7 SEAZ sits at rank #34 in New York Flower for May 2026 after climbing 62 positions year over year from #96, but it slipped 6 spots versus February 2026 when it was #28, and remains 18 places below its August 2025 peak at #16; meanwhile, Leal advanced from #11 to #1 with 109.3% YoY sales growth as Dank. By Definition fell from #1 to #2 alongside a 38.1% sales decline, indicating that 7 SEAZ’s upward YoY rank change is driven more by recovery than by outpacing the leaders, and its recent quarter-on-quarter slippage suggests the trajectory points to a mid-tier ceiling unless momentum improves.
Notable Products
Incredible Hulk (7g) set the pace in May 2026 with a +153.9% month-over-month jump to rank 1, while California Citrus Distillate Disposable (1g) doubled at +101.8% to rank 2. Strawberry Cough (7g) advanced +70.2% at rank 3 and Miami Mimosa Distillate Disposable (1g) rose +73.7% at rank 4, indicating gains concentrated at the very top. The pattern implies a demand spike for hero SKUs that translate share into top-5 consolidation rather than a broad-based lift.
Three Vapor Pens in the top seven grew between +73.3% and +101.8% as Papaya Spritzer Distillate Disposable (1g) climbed +73.3% to rank 6, while Flower posted mixed gains with Skywalker OG (7g) up +39.1% at rank 5 and Super Lemon Haze x Cheese Quake (14g) up +10.8% at rank 10. Two 14g Flower SKUs entered the top 10 without published MoM comps at ranks 8 and 9, contrasting with the sharper MoM acceleration in 1g disposables at ranks 2, 4, and 6. The mix implies 7 SEAZ is tilting toward high-velocity hero SKUs in Vapor Pens while maintaining larger-pack Flower as basket-value anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
