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Market Insights Snapshot
Knack’s mix in May 2026 is concentrated in Flower at 92.61% share with a year-over-year change of 706.01% and a month-over-month decline of 9.82%, while Pre-Roll holds 7.39% share with a 439.09% year-over-year increase and a 35.11% month-over-month lift. Average price across the brand fell 1.26% year over year to $53.15, against a Flower average price of $84.82 that coexists with Knack’s Flower rank of 22 in New York. The pattern implies a high-concentration strategy in Flower that is cooling month over month while Pre-Roll expansion is accelerating, indicating a pivot point where incremental growth is more likely to come from mix diversification than from further Flower scale.
With Flower still accounting for 92.61% and declining 9.82% month over month as Pre-Roll grows 35.11% month over month, Knack’s positioning leans toward stabilizing a premium-priced Flower core while using lower-ticket Pre-Rolls (average price $9.36) to widen reach. The 706.01% year-over-year Flower surge versus 439.09% in Pre-Roll, paired with a 1.26% brand-level price deflation, suggests headroom to trade consumers between formats without eroding perceived value; the practical implication is that sustaining rank 22 in New York Flower will depend more on share retention while incremental ranking gains are more efficiently pursued through Pre-Roll share accretion.
Competitive Landscape
Knack is currently ranked #22 in NY Flower in May 2026, a YoY climb of 71 positions from #93, after reaching a peak of #18 in April 2026 and slipping 4 spots month over month; versus the last three months, the brand is up 2 ranks from #24 to #22, while Leal advanced from #11 to #1 and RYTHM moved from #10 to #4, indicating Knack’s ascent is outpaced at the top end despite its large YoY gain, which implies the current trajectory points to mid-tier consolidation unless momentum re-accelerates to reclaim the #18 peak.
Notable Products
After Hours Pre-Roll (1g) delivered the largest month-over-month gain at +53% while holding rank 1, contrasting with Alien Mints (14g) plunging -49.8% to rank 10, which together point to volatility concentrated at the extremes. Sunday Gravy (28g) surged +64% into rank 6 with approximately $90,914 in May 2026 sales, while NY Apples Pre-Roll (1g) fell -33.9% to rank 5; six of the top ten are Pre-Roll SKUs, indicating a category tilt even as one Flower SKU posted the month’s biggest percentage climb. The mix of a Pre-Roll-led leaderboard alongside a single high-growth Flower anchor implies Knack is consolidating around Pre-Rolls while selectively scaling flagship Flower offerings for step-change volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
