Mr. Zips (CA)

In August 2026, Mr. Zips (CA) concentrated 76.31% of sales in Flower with year-over-year growth of 124.60% but a month-over-month decline of 6.76%, while Pre-Roll captured 23.32% share with a 398.09% year-over-year surge and a 5.37% month-over-month dip. Vapor Pens fell to 0.37% share with a 91.70% year-over-year contraction and a 57.40% month-over-month drop. The brand’s average price declined 12.54% year over year to $16.90, and within Flower the average price sat at $21.64, contrasting with $9.84 in Pre-Roll, indicating mix-driven volume gains despite sequential softening. Taken together, August 2026 shows a two-speed portfolio with Flower anchoring scale and Pre-Roll supplying incremental growth, while Vapor Pens is exiting relevance; this pattern implies the brand is trading consumers into value-priced inhalables rather than diversifying across formats.

Positionally, holding 76.31% of sales in Flower alongside a rank of 23 in the California Flower category suggests depth in a crowded field, while the 23.32% Pre-Roll share of brand mix points to a hedge that is expanding faster year over year than the Flower base. With total brand sales up 131.90% year over year and the last-24-month growth at 20.16%, the tilt toward lower-priced Pre-Rolls and discounted Flower signals a price-elastic capture strategy that boosts unit throughput but raises exposure to month-over-month volatility (−6.76% in Flower and −5.37% in Pre-Roll); the implication is that near-term share gains are more likely to come from scaling value tiers within Flower and Pre-Roll than from rebuilding the 0.37% Vapor Pens presence.