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Sep-2024
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Overview
Market Insights Snapshot
Mr. Zips has shown a commendable upward trajectory in the California Flower category over the past few months. Starting from a rank of 40 in June 2024, the brand has steadily climbed to 24 by September 2024. This consistent improvement suggests a growing consumer preference for Mr. Zips' offerings in this category. The sales figures support this narrative, with a notable increase from $701,321 in June to $1,063,598 in September, indicating strong market penetration and consumer acceptance. However, in the Vapor Pens category within the same state, Mr. Zips did not make it to the top 30, except for a brief appearance at rank 99 in July and 91 in September. This inconsistency highlights potential challenges or opportunities for growth in this segment, depending on the brand's strategic focus.
While Mr. Zips is making impressive strides in the Flower category in California, its presence in other categories and states remains less prominent. The absence of Mr. Zips in the top 30 rankings for Vapor Pens, except for a couple of months, suggests that the brand might need to reconsider its approach or offerings in this category to enhance visibility and performance. The contrasting performance across categories within the same state provides an interesting perspective on consumer preferences and brand positioning. Observing how Mr. Zips adapts its strategy to address these disparities could offer valuable insights into its future growth trajectory.
Competitive Landscape
In the competitive landscape of the flower category in California, Mr. Zips has shown a promising upward trajectory in recent months. Starting at rank 40 in June 2024, Mr. Zips climbed to rank 24 by September 2024, showcasing a significant improvement in market position. This upward movement is noteworthy when compared to competitors such as FLIGHT FARMS, which started at rank 41 and improved to rank 23, and A Golden State, which maintained a relatively stable position around the mid-20s. Meanwhile, Coastal Sun Cannabis experienced a slight dip from rank 21 to 22 in September, indicating a potential opportunity for Mr. Zips to further capitalize on its momentum. The consistent sales growth of Mr. Zips, alongside its rising rank, suggests a strengthening brand presence in the competitive California flower market, positioning it well against its peers.
Notable Products
In September 2024, the top-performing product from Mr. Zips was Space Rocks (3.5g) in the Flower category, which jumped to the number 1 rank with sales of 2488 units. Elektra Ice (14g) also saw significant success, climbing to the second position. Glitter Bomb (3.5g) entered the rankings at the third spot, showing a strong debut. Sunshine Punch (14g) experienced a drop, moving down to fourth place from its previous third rank in July. Meanwhile, the XJ-13 Distillate Cartridge (1g) appeared at the fifth position, marking its entry into the top five for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
