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Dec-2024
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Overview
Market Insights Snapshot
In the Arizona market, Achieve has demonstrated a noteworthy upward trajectory in the Concentrates category over the last few months of 2024. Starting from a rank of 17 in September, the brand has climbed to 12 by December. This consistent improvement highlights Achieve's growing presence and acceptance among consumers in the state, possibly driven by strategic product enhancements or targeted marketing efforts. On the other hand, the Vapor Pens category presents a different picture, with Achieve maintaining a relatively stable position, fluctuating slightly around the 39th and 41st ranks. This indicates a challenge in gaining a more significant foothold in the Vapor Pens segment, suggesting potential areas for growth or reevaluation of market strategies.
The absence of Achieve in the top 30 for Vapor Pens in Arizona during the months under review could be seen as a missed opportunity, highlighting the competitive nature of this category. While the brand's sales figures in Concentrates show a positive trend with increasing sales from September to December, the Vapor Pens category remains stagnant, suggesting a need for innovation or differentiation to capture a larger share of the market. This mixed performance across categories underscores the importance of adapting strategies to meet the varying demands and preferences of consumers in different product segments.
Competitive Landscape
In the competitive landscape of the concentrates category in Arizona, Achieve has shown a promising upward trajectory in terms of rank and sales over the last few months of 2024. Starting at the 17th position in September, Achieve climbed to the 12th spot by December, indicating a consistent improvement in its market presence. This positive trend in rank is accompanied by a steady increase in sales, contrasting with some competitors who experienced fluctuations. For instance, iLava maintained a relatively stable position but saw a decline in sales from September to December. Meanwhile, High Grade dropped out of the top 10 by December, reflecting a significant decrease in sales. Achieve's ability to improve its rank amidst such competitive dynamics suggests a strengthening brand appeal and effective market strategies, positioning it well against competitors like Tru Infusion and Venom Extracts (AZ), who have seen more volatile performance.
Notable Products
In December 2024, Modified Banana Hash (1g) from Achieve maintained its top position in the Concentrates category with an impressive sales figure of 530. GDP RSO Syringe (1g) climbed to the second spot, improving from third place in November. Blue Dream RSO Syringe (1g) rose from fifth to third, indicating a growing popularity. Melonade Hash (1g) entered the rankings at third place in November but did not maintain its position in December. Wedding Cake Live Resin Sauce Cartridge (1g) debuted at fourth place in the Vapor Pens category, marking its first appearance in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
