Acute

Acute’s July 2026 mix is concentrated in Vapor Pens at 55.61% share and Pre-Roll at 44.39% share, but the momentum is asymmetrical: Vapor Pens grew 26.77% year over year with a 5.74% month over month uptick, while Pre-Roll surged 376.69% year over year alongside a 5.28% month over month gain. Average price across the brand edged up 0.26% year over year, with Vapor Pens carrying a higher average price at $34.41 versus lower-priced Pre-Roll at $20.07, implying that the 88.05% brand-level year-over-year sales growth is being powered more by unit expansion in value-accessible formats than by pricing. The rank of 28 in Vapor Pens within Missouri paired with a 5.74% month over month gain in that category versus a 5.28% month over month rise in Pre-Roll indicates steady category traction, but the much larger 376.69% year-over-year surge in Pre-Roll suggests mix drift toward lower price points; the pattern implies Acute is scaling breadth via Pre-Roll while maintaining a mid-pack Vapor Pens position.

The mix shift—44.39% share now sitting in a category with 376.69% year-over-year growth against 26.77% in the historical lead category—positions Acute to capture volume-first occasions while preserving premium signaling through a 55.61% Vapor Pens anchor. With only a 0.26% brand-level average price increase year over year alongside a 5.74% month over month lift in Vapor Pens and 5.28% in Pre-Roll, the portfolio tilts toward elasticity-driven gains rather than price-led growth; this supports a dual-lane strategy where Pre-Roll fuels acquisition and Vapor Pens sustains category credibility at rank 28 in Missouri. The implication is that future share gains will likely come from continuing to expand Pre-Roll penetration while selectively elevating Vapor Pens velocity to climb from rank 28, using the current 55.61%/44.39% split to balance margin and reach.