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Jul-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Acute has shown notable performance fluctuations across different cannabis categories. In the Pre-Roll category, the brand has experienced a steady improvement, moving from a rank of 59 in April 2025 to 43 in June 2025, before slightly dropping to 47 in July 2025. This indicates a positive trend, although the slight decline in July suggests there might be competitive pressures or market dynamics at play. On the other hand, the Vapor Pens category has seen Acute improve its position from 33 in April to 26 by July, showcasing a more consistent upward trajectory. The significant movement in the Vapor Pens category reflects a growing consumer preference or potentially successful strategic initiatives by the brand in this segment.
Despite not making it into the top 30 in either category, Acute's performance in Missouri suggests a promising potential for growth, particularly in the Vapor Pens segment where the brand has made considerable gains. The Pre-Roll category, while showing some positive movement, still presents challenges as indicated by the drop in July. The sales figures reveal a significant increase in the Vapor Pens category, highlighting a strong market demand or effective brand positioning. These insights suggest that while Acute is making strides, there are still opportunities for them to capitalize on to improve their rankings further across categories and potentially break into the top 30 in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Acute has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 33 in April 2025, Acute improved its position to 26 by July 2025, indicating a positive trend in market presence. This improvement is significant when compared to competitors like Heartland Labs, which also rose in rank from 40 to 24 during the same period, suggesting a competitive push in the market. Meanwhile, Atta experienced fluctuations, ending at rank 28 in July after dropping to 39 in June. Clouds Vapes, consistently ranked in the low 20s, maintained a strong position but saw a slight dip to rank 25 in July. Acute's sales figures also reflect this upward momentum, with a notable increase from April to July, surpassing Atta in sales by July, although still trailing behind Clouds Vapes and Heartland Labs. This data suggests that while Acute is gaining ground, there is still room for growth to catch up with the leading brands in the Missouri vapor pen market.
Notable Products
In July 2025, the top-performing product from Acute was the Maui Wowie Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number one rank with impressive sales of 2351 units. The Lemon Peel Distillate Disposable (1g), also in the Vapor Pens category, maintained its consistent performance, holding the second rank for the third consecutive month with sales nearing those of Maui Wowie. The Blue Raspberry Infused Pre-Roll (0.5g) showed significant improvement, moving up to the third rank from fifth in June, reflecting a notable increase in demand. Meanwhile, the Blue Raspberry Infused Pre-Roll 5-Pack (2.5g) and Strawberries Infused Pre-Roll 5-Pack (2.5g) held steady at fourth and fifth ranks, respectively, indicating stable consumer interest. These shifts highlight a growing preference for flavored pre-rolls and vapor pens within Acute's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
