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Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Acute has shown varied performance across different categories. Notably, in the Pre-Roll category, Acute has demonstrated a consistent upward trajectory, moving from a rank of 34 in September to 21 by December 2025. This improvement is accompanied by a substantial increase in sales, indicating a strengthening position in this category. On the other hand, the Vapor Pens category tells a different story. Acute's ranking in this category saw a decline from 23 in September to 40 in December, suggesting challenges in maintaining its market position despite a slight recovery in sales towards the end of the year.
The fluctuations in Acute's performance across these categories in Missouri highlight the competitive dynamics and potential areas for strategic focus. The absence of Acute from the top 30 brands in the Vapor Pens category in November is particularly noteworthy, suggesting a significant drop in market presence during that period. This contrast between categories underscores the importance of category-specific strategies to enhance brand positioning. Acute's ability to rebound in December in the Vapor Pens category, however, suggests potential resilience and adaptability in the face of market challenges.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Acute has demonstrated a notable upward trajectory in brand ranking over the last few months of 2025. Starting from a rank of 34 in September, Acute improved significantly to reach the 21st position by December. This positive trend indicates a strategic gain in market presence, outpacing brands like Safe Bet, which saw a decline from 17th to 23rd place during the same period. Meanwhile, Daybreak Cannabis experienced fluctuations, peaking at 16th in October but dropping to 22nd by December. Although Curio Wellness and Franklin's maintained relatively stable positions, Acute's rise in rank suggests a successful strategy in capturing consumer interest and increasing sales, as evidenced by its closing sales figures nearing those of its competitors by the year's end.
Notable Products
In December 2025, the top-performing product from Acute was the Maui Wowie Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 2507 units. The Fruit Punch Distillate Disposable (1g), also in the Vapor Pens category, held the second position, maintaining strong sales close to the top performer. The Maui Wowie Infused Pre-Roll 2-Pack (1g) entered the rankings at the third position in the Pre-Roll category, showcasing a notable debut. Juice - Strawberry Infused Pre-Roll 2-Pack (1g) dropped from first to fourth in its category, while Pineapple Express Infused Pre-Roll 2-Pack (1g) rounded out the top five, moving down from third to fifth. Compared to previous months, the Vapor Pens category showed significant gains, with both top products improving their ranks from September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
