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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Acute’s mix was concentrated in Vapor Pens at 55.65% share with 70.93% YoY growth and 9.14% MoM growth, while Pre-Roll held 44.35% share with 255.94% YoY growth and 40.13% MoM growth. The average price fell 13.20% YoY to $26.13, and overall brand sales expanded 122.14% YoY, indicating that lower price points coincided with faster unit velocity. With Vapor Pens ranked 24th in Missouri and Pre-Roll surging faster on both YoY and MoM bases, the pattern implies a pivot where Pre-Roll is gaining ground against the current Vapor Pens lead.
The divergence between 40.13% MoM growth in Pre-Roll versus 9.14% in Vapor Pens, alongside a 255.94% vs. 70.93% YoY gap, implies Acute’s near-term share of revenue is likely to tilt toward Pre-Roll unless Vapor Pens accelerates. The combination of a 13.20% YoY price decline and 122.14% YoY sales growth suggests elastic demand benefiting value-oriented formats, so maintaining price discipline in Pre-Roll while stabilizing Vapor Pens rank at 24 in Missouri could re-balance growth without over-reliance on discounting.
Competitive Landscape
Acute sits at rank #24 in June 2026, improving 9 positions from #33 year over year, yet slipping 1 spot from its peak at #23 in September 2025; the brand also moved up 6 ranks from #30 three months ago to #24 now. In contrast, Illicit / Illicit Gardens held steady at #1 year over year while posting a 27.6% YoY sales increase, and Good Day Farm advanced from #10 to #2 alongside a 78.8% YoY sales lift, indicating faster upward mobility at the top of the table than Acute’s single-rank retreat from its historical best. The pattern implies Acute’s trajectory is upward but lagging the pace-setters, so without additional share capture the brand risks being boxed into the mid-20s tier even as leaders widen gaps.
Notable Products
Pineapple Express Infused Pre-Roll 2-Pack (1g) led June 2026 with a 104% month-over-month surge and the jump to rank 1, while Lemonhead Infused Pre-Roll 2-Pack (1g) rose 11% at rank 2 and Juice - Strawberry Infused Pre-Roll 2-Pack (1g) advanced 43% at rank 3. With four of the top ten coming from the Pre-Roll category and Vapor Pens holding ranks 5 through 7 and 9 through 10, the ladder now tilts toward small-pack infused Pre-Rolls displacing mid-pack Vapor Pens. Maui Wowie Distillate Disposable (1g) slipped 5% to rank 6 as Pineapple Express Distillate Cartridge (1g) climbed 23% at rank 7, pointing to mix rotation inside Vapor Pens rather than category contraction. The pattern implies Acute is consolidating share around flavor-forward, value-sized infused Pre-Rolls while reallocating demand within Vapor Pens toward cartridges, a setup that favors cross-SKU brand equity over any single device format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
