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Oct-2025
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Overview
Market Insights Snapshot
Acute has demonstrated a notable upward trajectory in the Pre-Roll category within Missouri. Starting from a rank of 49 in July 2025, the brand has climbed to an impressive 24 by October 2025. This significant rise in rankings is indicative of Acute's growing popularity and market penetration in this category. The sales figures reflect this trend, with a marked increase from $68,118 in July to $185,886 by October, suggesting a robust consumer demand and effective market strategies. This positive movement in the Pre-Roll category is a critical highlight for Acute, showcasing its competitive edge in Missouri's cannabis market.
In contrast, Acute's performance in the Vapor Pens category in Missouri has been more fluctuating. The brand started at rank 29 in July, improved to 24 by August, and maintained a steady position at 23 in September, before dropping back to rank 30 in October. This volatility indicates challenges in maintaining a consistent market position in the Vapor Pens category. Despite the rank fluctuations, the sales figures suggest a peak in August and September, followed by a decrease in October, hinting at potential market saturation or increased competition. Acute's presence in the top 30, however, remains a positive sign, although the drop to rank 30 in October signals the need for strategic adjustments to regain upward momentum.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Acute has experienced notable fluctuations in its ranking, which may impact its market positioning and sales strategy. Acute started strong in July 2025 with a rank of 29, but despite a peak in August and September where it climbed to the 24th and 23rd positions respectively, it slipped back to 30th in October. This decline coincided with a drop in sales from its peak in September. In contrast, Atta maintained a more stable presence, consistently ranking higher than Acute, with a peak at 23rd in August and holding at 27th in October. Meanwhile, Greenlight and Bison showed resilience with Greenlight maintaining a steady rank around 30th and Bison improving to 28th in October. Acute's sales trajectory, which saw a significant drop in October, suggests a need for strategic adjustments to regain its competitive edge in this dynamic market.
Notable Products
In October 2025, the top-performing product for Acute was the Maui Wowi Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank. Following closely, the Fruit Punch Infused Pre-Roll (0.5g) in the Pre-Roll category moved up to the second position, with notable sales of 1548 units. The Fruit Punch Distillate Disposable (1g) also performed well, ranking third in the Vapor Pens category, though its sales decreased compared to September. The Blue Raspberry Distillate Cartridge (1g) saw a slight decline, dropping to fourth place. Lastly, the Maui Wowie Distillate Disposable (1g) fell to fifth position, experiencing a significant decrease in sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
