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Apr-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Acute has shown a noteworthy performance in the Vapor Pens category. Starting the year with a rank of 27 in January 2025, the brand has consistently improved its position, reaching rank 25 by April 2025. This upward movement is indicative of a strengthening market presence and suggests a growing consumer preference for Acute's products in this segment. However, the Pre-Roll category tells a different story. Acute did not make it into the top 30 brands from January to March 2025, only appearing at rank 56 in April. This suggests that while there is some traction, the brand is still struggling to achieve significant market penetration in this category within Missouri.
The sales figures for Vapor Pens in Missouri reflect a positive trend, with sales increasing from $330,327 in January to $403,731 in April 2025. This growth underscores the brand's improving rank and suggests a successful strategy in capturing consumer interest. Conversely, the Pre-Roll category's sales data, which starts reporting in March, shows a modest figure of $38,834, increasing slightly to $43,878 in April. The absence of Acute in the top 30 rankings for the initial months of the year suggests that there is substantial room for improvement in this category. Overall, Acute's mixed performance across these categories highlights both opportunities for growth and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Acute has shown a consistent presence, maintaining a stable rank around the mid-20s from January to April 2025. Acute's rank improved slightly from 27th in January to 25th in April, indicating a positive trend in market positioning. In comparison, Proper Cannabis also displayed upward momentum, moving from 28th to 24th, suggesting a competitive push in the same period. Meanwhile, CODES experienced a decline, dropping from 21st to 26th, which may have contributed to Acute's relative improvement. Clouds Vapes remained steady at 23rd, while Kusch showed a notable rise from 33rd to 27th, reflecting a potential threat to Acute's position. Despite these shifts, Acute's sales remained robust, with a peak in March, suggesting strong consumer demand and brand loyalty amidst a competitive environment.
Notable Products
In April 2025, the top-performing product from Acute was Fruit Punch Distillate Disposable (1g) in the Vapor Pens category, which rose to the number one rank with impressive sales of 4753 units. Watermelon Distillate Disposable (1g) maintained its consistent performance, holding steady at the second position. Lemon Peel Distillate Disposable (1g) secured the third spot in the same category, showing a stable rank over the months. Notably, Watermelon Infused Pre-Roll 5-Pack (2.5g) debuted in the rankings at fourth place, indicating a strong entry into the market. Maui Wowie Distillate Disposable (1g) experienced a significant drop, falling from the top position in previous months to fifth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
