Dec-2024
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Overview
Market Insights Snapshot
Exotic Elevations has demonstrated varied performance across different categories in Maryland. In the Concentrates category, the brand has seen a decline in its rankings over the last few months, moving from 18th in September 2024 to 23rd by December 2024. This downward trend might be concerning, as it suggests a loss of momentum or market share in this particular category. Despite this, the brand managed to stay within the top 30, indicating a degree of resilience and presence in the market. It's worth noting that their sales figures have fluctuated, with a notable drop in October but a recovery in December, which could imply a seasonal or strategic factor at play.
The Vapor Pens category paints a different picture for Exotic Elevations in Maryland. Although the brand did not make it into the top 30 rankings throughout the period from September to December 2024, it showed a slight improvement in its position, climbing from 49th in October to 41st by December. This upward movement, coupled with an increase in sales from October to December, suggests an improving performance and potential for growth in this category. However, the absence from the top 30 might be a signal that there is still significant ground to cover to establish a more competitive stance in the Vapor Pens market.
Competitive Landscape
In the Maryland vapor pens category, Exotic Elevations has experienced fluctuations in its ranking over the last few months, highlighting a competitive landscape. Notably, Exotic Elevations dropped from 38th in September 2024 to 49th in October, before recovering slightly to 45th in November and 41st in December. This volatility contrasts with competitors like Grass, which maintained a relatively stable position, ranking 30th in September and only dropping to 37th by December. Meanwhile, Amber showed a similar pattern of fluctuation, moving from 37th in September to 43rd in October, then stabilizing around the 40th mark. The absence of #Hash from the rankings until December, when it entered at 38th, indicates a potential emerging competitor. Exotic Elevations' sales also reflect these ranking changes, with a notable dip in October, followed by a recovery in December, suggesting a need for strategic adjustments to maintain competitiveness in this dynamic market.
Notable Products
In December 2024, Exotic Elevations' top-performing product was the Golden Grapefruit Live Resin Diamonds Cartridge (0.5g) in the Vapor Pens category, securing the number one rank with impressive sales of 381 units. The Lemon Dreams Live Liquid Diamonds Cartridge (0.5g) rose to the second position, improving from fourth place in October, with significant sales growth. True Blue Live Liquid Diamonds Cartridge (0.5g) dropped to third place from its leading rank in November, indicating a slight decline in sales momentum. Fritter Face Live Resin (1g) debuted at fourth place, showing a strong performance among Concentrates. Lemon Mints Live Resin Badder (1g) maintained its position at fifth, consistent with its October rank, reflecting stable sales in the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.