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Apr-2025
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Overview
Market Insights Snapshot
Exotic Elevations has shown varied performance across different categories and states, with notable trends in Maryland. In the Concentrates category, the brand maintained a steady presence, ranking 19th in both January and February 2025, before slipping slightly to 21st in March and April. Despite this minor drop in ranking, the sales figures provide a more nuanced story, with a noticeable increase from January to March, before a decline in April. This suggests that while the brand's market position in Concentrates has been relatively stable, there are fluctuations in consumer demand or possibly competitive pressures impacting their sales.
In contrast, the Vapor Pens category in Maryland presents a more challenging landscape for Exotic Elevations. The brand's ranking dropped from 28th in January to 39th by April, indicating a more significant struggle to maintain market share. This downward trend in rankings is accompanied by a decline in sales, particularly stark between February and April. Such a trajectory might point towards increased competition or perhaps a shift in consumer preferences within this category. The absence of Exotic Elevations in the top 30 brands in March and April underscores the competitive challenges they face in the Vapor Pens market in Maryland.
Competitive Landscape
In the Maryland vapor pens category, Exotic Elevations has experienced a notable fluctuation in its ranking over the first four months of 2025, reflecting a dynamic competitive landscape. Starting at a promising 28th position in January, the brand saw a decline to 39th by April. This downward trend in rank is mirrored in its sales figures, which decreased significantly from January to April. In contrast, competitors like Old Pal showed a more stable performance, maintaining a higher rank with a peak at 27th in March, while Nature's Heritage and Modern Flower both demonstrated consistent rankings around the mid-30s to 40s range. The rise of MPX - Melting Point Extracts from 51st to 41st suggests increasing competition from emerging brands. This competitive pressure highlights the need for Exotic Elevations to innovate and adapt to regain its earlier momentum in the Maryland market.
Notable Products
In April 2025, True Blue Live Liquid Diamonds Cartridge (0.5g) maintained its position as the top-selling product for Exotic Elevations, with notable sales of 319 units. Master Thai Live Liquid Diamonds Cartridge (0.5g) advanced to second place, up from its previous fourth position in February 2025. G.O.A.T.E.D Live Resin Diamonds Cartridge (0.5g) entered the rankings for the first time in April, securing the third spot. Sour Berries Live Liquid Diamonds Cartridge (0.5g) remained consistent, holding fourth place as it did in March. Golden Grapefruit Live Resin Diamonds Cartridge (0.5g) fell to fifth place from its initial rank of fourth in January 2025.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
