Exotic Elevations

In September 2026, Exotic Elevations concentrated 58.73% of sales in Vapor Pens and 41.27% in Concentrates, a mix that tilts toward Vapor Pens despite a -5.93% year-over-year decline and a -0.69% month-over-month dip in that lead category. Concentrates fell -34.27% year-over-year but rebounded 42.29% month-over-month, indicating a short-term resurgence within a shrinking annual baseline. With average price up 3.48% year-over-year to $44.53 and Vapor Pens averaging $47.27, the pricing ladder remains intact while category volumes diverge. The brand’s overall year-over-year sales decline of -20.14% alongside a 66.33% gain over 24 months implies a retrenchment phase where near-term softness in Vapor Pens is partially offset by a tactical Concentrates bounce, concentrating risk in a two-category portfolio.

Exotic Elevations holds rank 30 in Vapor Pens in Maryland, a position that, combined with a -0.69% month-over-month Vapor Pens dip and a 42.29% month-over-month lift in Concentrates, suggests immediate share defense in Vapor Pens while leaning on Concentrates for incremental velocity. The -5.93% Vapor Pens year-over-year decline versus the -34.27% in Concentrates indicates the core remains relatively steadier, but the mix’s 58.73% Vapor Pens weight exposes the brand to rank pressure if monthly softness persists. This pattern implies a positioning pivot: stabilize Vapor Pens to protect rank 30 in Maryland while selectively scaling the renewed Concentrates momentum to diversify revenue without diluting price architecture.