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Jul-2025
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Overview
Market Insights Snapshot
Exotic Elevations has shown notable progress in the Maryland concentrates market over the past few months. Starting at rank 21 in April 2025, they have steadily climbed to rank 16 by July 2025. This upward movement indicates a positive reception and growing demand for their products in this category. The brand's sales in concentrates have seen a significant increase, with July's figures nearly doubling those in April. This trend suggests a strengthening position in the market, potentially driven by product innovation or increased consumer awareness.
In contrast, the vapor pens category in Maryland presents a more challenging scenario for Exotic Elevations. Despite not breaking into the top 30 in the early months, they managed to improve their ranking from 39 in April to 32 in July. This progress, while slower compared to concentrates, indicates some level of market penetration and potential for future growth. The sales figures for vapor pens also show a positive trajectory, particularly with a noticeable jump in July. However, the brand's absence from the top 30 in the initial months highlights the competitive nature of this segment and the need for strategic efforts to enhance their market presence.
Competitive Landscape
In the Maryland vapor pens category, Exotic Elevations has shown a notable improvement in its competitive positioning over the past few months. Starting from a rank of 39 in April 2025, the brand climbed to 32 by July 2025, indicating a positive trend in market presence. This upward movement is significant when compared to competitors like Legend, which also improved its rank from 33 to 29 during the same period, and Equity Extracts, which experienced a decline from 22 to 28. Despite Organic Remedies maintaining a relatively stable position around the low 30s, Exotic Elevations' sales surged in July, surpassing its previous months' performance and closing the gap with some of its higher-ranked competitors. This suggests a growing consumer preference and potential for further market share gains against established brands like Beboe, which remained outside the top 30. Exotic Elevations' strategic improvements in product offerings or marketing may be contributing to its enhanced competitive stance.
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Notable Products
In July 2025, the top-performing product for Exotic Elevations was Myers Reserve - Lemon Skunk Live Liquid Diamonds Cartridge (0.5g) in the Vapor Pens category, maintaining its first-place ranking from May with sales of 480 units. The Black Widow Live Liquid Diamonds Cartridge (0.5g), also in the Vapor Pens category, secured the second position, marking its debut in the rankings. The Banana OG Liquid Live Resin Cartridge (0.5g) followed closely in third place, also making its first appearance in the rankings. The Tropical Runtz Live Liquid Diamonds Cartridge (0.5g) and Cherry Sorbet Live Badder (1g) rounded out the top five, both entering the list for the first time in July. This movement indicates a strong preference for the Vapor Pens category within Exotic Elevations' product lineup for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
