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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Exotic Elevations concentrated its May 2026 sales in two categories: Concentrates at 55.25% share and Vapor Pens at 44.75% share, with Concentrates up 112.27% YoY and 10.34% MoM while Vapor Pens rose 69.53% YoY and 20.80% MoM. The brand’s average price increased 4.98% YoY to $44.98, with category price points split at $45.93 in Concentrates and $43.85 in Vapor Pens, indicating a slight premium tilt aligned with the area where the brand holds a rank of 14 in Concentrates in Maryland. The combined YoY sales lift of 90.75% alongside a two-category portfolio suggests that May 2026 momentum is being driven more by deeper penetration in high-intent formats than by breadth expansion.
The faster MoM growth in Vapor Pens at 20.80% versus 10.34% in Concentrates, paired with a 55.25% to 44.75% mix split, implies Elasticity: share is still anchored in Concentrates but near-term velocity favors pens, risking gradual mix drift if pricing and innovation remain closer to the $43–$46 band. Given rank 14 in Concentrates and triple-digit YoY in that category (112.27%) versus high-double-digit in Vapor Pens (69.53%), the data implies a positioning path where defending Concentrates share while selectively accelerating Vapor Pens could convert MoM outperformance into durable share gains without eroding the premium price delta.
Competitive Landscape
Exotic Elevations sits at rank #14 in May 2026 in MD Concentrates, improving 6 positions from #20 year over year, and tightening 3 spots versus its #17 rank three months prior; however, it remains 1 place below its peak of #13 from December 2025. In contrast, District Cannabis held #1 both year over year and currently with 73.4% YoY sales growth, while Grassroots moved up from #7 to #2 alongside 47.5% YoY growth, indicating that the category’s top tier is widening its lead as Exotic Elevations advances more gradually. The combination of a 6-rank YoY gain and a 3-rank lift since February 2026 suggests a steady climb that, if sustained, positions Exotic Elevations to test a return to its #13 peak but also signals the need to accelerate share capture to close the gap with faster-rising leaders.
Notable Products
Hawaiian Gold Live Badder (1g) posted the steepest shift in May 2026 with a -67.8% month-over-month decline and slid to rank 8, while Grapefruit Maui Live Liquid Diamonds Cartridge (0.5g) jumped +68.2% to rank 1 and delivered $9,373, indicating a pivot in shopper demand toward vapor formats. Mangobiche Live Badder (1g) also contracted by -34.5% at rank 6 as Grapefruit Maui advanced 3 rank positions over typical mid-pack placement and Vapor Pens placed 3 SKUs in the top ten, signaling mix reallocation from concentrates to inhalable cartridges. The pattern implies Exotic Elevations is consolidating around fewer, higher-velocity Vapor Pen SKUs at the expense of breadth in concentrates, prioritizing formats with faster repeat cycles and higher basket capture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
