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Mar-2025
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Overview
Market Insights Snapshot
Exotic Elevations has demonstrated a consistent performance in the Maryland market, particularly in the Concentrates category. Over the months from December 2024 to March 2025, the brand maintained its position within the top 30, ranking 22nd in December and slightly improving to 19th in January and February, before settling at 20th in March. This stability is accompanied by a steady increase in sales, indicating a growing consumer base and potential market strength in this category. Such consistent performance in a competitive category like Concentrates suggests that Exotic Elevations might be leveraging product quality or brand loyalty effectively in Maryland.
In contrast, the brand's performance in the Vapor Pens category in Maryland shows some fluctuations. While Exotic Elevations was ranked 30th in December 2024 and improved slightly to 28th in January 2025, it fell out of the top 30 in February, ranking 33rd, before moving up to 32nd in March. Despite these fluctuations, the sales figures reveal an interesting trend, with a notable dip in February but recovery in March. This indicates potential challenges in maintaining a competitive edge in the Vapor Pens category, possibly due to market saturation or increased competition. The brand's ability to bounce back in March could suggest strategic adjustments or successful marketing efforts to regain traction.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Exotic Elevations has experienced fluctuations in its market position, reflecting the dynamic nature of this category. As of March 2025, Exotic Elevations ranked 32nd, showing a slight improvement from February 2025 when it was 33rd, but still trailing behind competitors like Verano and Organic Remedies, which held ranks of 30th and 31st, respectively. Notably, Organic Remedies has seen a downward trend from a rank of 20th in December 2024, indicating potential vulnerabilities that Exotic Elevations could capitalize on. Meanwhile, Black Label Brand experienced a significant drop from 23rd in January 2025 to 33rd in March 2025, suggesting market volatility that Exotic Elevations might leverage to improve its standing. Despite these challenges, Exotic Elevations' sales have shown resilience, particularly in March 2025, where they surpassed those of Black Label Brand, indicating a potential for growth if strategic adjustments are made to capture market share from these fluctuating competitors.
Notable Products
In March 2025, Exotic Elevations saw True Blue Live Liquid Diamonds Cartridge (0.5g) rise to the top position among their product offerings, with sales reaching 379 units, marking a significant jump from its previous rank of 5 in December 2024. Oppenheimer OG Live Liquid Diamonds Cartridge (0.5g) maintained a strong performance, securing the second spot, although its sales saw a decrease from January 2025. Cherry Cookie Gelato Live Liquid Diamonds Cartridge (0.5g) entered the rankings for the first time in March, taking the third position. Lavender Thai Live Liquid Diamond Cartridge (0.5g) also debuted in March, ranking fourth. Sour Berries Live Liquid Diamonds Cartridge (0.5g) remained consistent, holding the fifth position for two consecutive months since February 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
