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Dec-2025
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Overview
Market Insights Snapshot
Exotic Elevations has shown notable performance in the Maryland market, particularly within the Concentrates category. Over the last quarter of 2025, the brand maintained a consistent presence in the top 20, with a slight improvement from rank 15 in September to rank 13 by December. This upward movement indicates a strengthening position in the market, despite a minor dip in sales in October and November. The brand's ability to climb the ranks even with fluctuating sales suggests a strong brand loyalty or effective marketing strategies that resonate well with consumers in this category.
In contrast, Exotic Elevations' performance in the Vapor Pens category in Maryland presents a more challenging picture. The brand did not secure a position in the top 30 rankings throughout the observed months, indicating a struggle to compete in this highly competitive segment. This absence from the top rankings could be a concern for the brand, as it suggests limited market penetration or a need for strategic adjustments to enhance their appeal in the Vapor Pens category. The consistent decline in sales from September to December further emphasizes the need for a reassessment of their approach in this category.
Competitive Landscape
In the Maryland concentrates market, Exotic Elevations has shown a modest improvement in its ranking from September to December 2025, moving from 15th to 13th place. This upward trend suggests a positive reception of their products despite the competitive landscape. Notably, Eden Solventless and SunMed have been strong performers, consistently ranking higher than Exotic Elevations, with Eden Solventless peaking at 7th place in October. Meanwhile, Verano and Doctor Solomon's have experienced more fluctuations, with Verano dropping out of the top 20 in November before recovering slightly in December. This dynamic indicates that while Exotic Elevations is gaining traction, it faces stiff competition from brands that have established a stronger foothold in the market. To capitalize on this momentum, Exotic Elevations may need to focus on differentiating their products and enhancing brand visibility to climb higher in the ranks.
Notable Products
In December 2025, the top-performing product from Exotic Elevations was Peach Puddintain Live Liquid Diamonds Cartridge (0.5g) in the Vapor Pens category, securing the number one rank with sales of 246 units. Following closely, Now N Laterz Live Badder (1g) in the Concentrates category ranked second, with Jack Herer Live Badder (1g) improving from fifth place in November to third place in December, recording sales of 220 units. Ice Cream Cake Live Liquid Diamonds Cartridge (0.5g) and Orange Zkittles Live Resin Diamonds Cartridge (0.5g) took the fourth and fifth spots, respectively. Notably, Jack Herer Live Badder (1g) demonstrated a significant rise in rankings, moving up two positions from the previous month. Overall, Vapor Pens dominated the top ranks, indicating a strong consumer preference for this category in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
