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Sep-2024
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Overview
Market Insights Snapshot
Alchemy Pure's performance in the New York market shows varied trends across different product categories. In the Flower category, Alchemy Pure maintained a relatively stable ranking in June and July 2024, holding the 18th position, before experiencing a slight decline to 20th in August and further dropping to 25th by September. This downward trend in rankings aligns with a decrease in sales from June to September, indicating potential challenges in maintaining market share in this category. Despite the decline, the brand remains within the top 30, suggesting a continued but diminishing presence.
The Pre-Roll category presents a more concerning scenario for Alchemy Pure in New York. Starting from the 26th position in June, the brand's ranking fell to 28th in July and then dropped out of the top 30 by August, reaching 40th place, and further slipping to 49th in September. This significant drop in ranking is mirrored by a sharp decline in sales, which more than halved from June to September. The inability to remain in the top 30 from August onwards highlights a critical area of concern for the brand in this category, suggesting the need for strategic adjustments to regain competitive standing.
Competitive Landscape
In the competitive landscape of the New York Flower category, Alchemy Pure has experienced a notable decline in its ranking, dropping from 18th in June 2024 to 25th by September 2024. This trend indicates a challenging market environment for Alchemy Pure, as competitors like Aeterna and DEALR have shown more resilience. Notably, Aeterna started at 14th place in June but fell out of the top 20 by September, while DEALR made a remarkable climb from 56th to 24th within the same period. This suggests that while Alchemy Pure's sales have seen a downward trend, competitors are either maintaining their positions or improving, which may be impacting Alchemy Pure's market share and visibility. Understanding these dynamics is crucial for Alchemy Pure to strategize effectively and regain its competitive edge.
Notable Products
In September 2024, the top-performing product for Alchemy Pure was the Brrberry OG Infused Pre-Roll 6-Pack (3g), maintaining its first-place ranking consistently from June through September, though its sales decreased to 695 units. Trainwreck (3.5g) rose to second place from its previous fourth-place ranking in August, showing a notable increase in sales to 629 units. Catskill Blue Dream (3.5g) held steady in third place, although its sales figures continued to decline over the months. Chronic Cake (3.5g) emerged as a new entry in the rankings, securing the fourth position. Finally, Trainwreck Pre-Roll 6-Pack (3g) ranked fifth, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
