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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, AMANI CRAFT’s sales were entirely concentrated in Flower at 100.0% share, with category sales up 225.53% year over year while month over month volume softened by 1.08%. The brand’s overall sales grew 186.23% year over year alongside a 39.75% increase in average price to $48.01, indicating mix stability with price-led lift rather than diversification. The thesis is that a single-category focus paired with higher pricing is driving outsized annual growth despite a slight monthly dip, concentrating performance risk and opportunity within Flower.
Positioning-wise, a 100.0% Flower mix plus a rank of 10 in Flower within British Columbia suggests mid-tier placement where price elasticity and strain selection are doing the work rather than portfolio breadth; the 39.75% average price rise against 225.53% category-level sales growth implies consumers are accepting premium positioning while MoM softness of 1.08% flags sensitivity to incremental price or supply shifts. The thesis is that AMANI CRAFT is competing as a premium-priced Flower specialist whose May 2026 momentum relies on sustaining perceived quality and availability within Flower rather than expanding into adjacent categories.
Competitive Landscape
AMANI CRAFT sits at rank #10 in BC Flower in May 2026, improving 18 positions year over year from #28, and rising 11 places since February 2026 when it was #21; however, it slipped 1 spot from its peak at #9 in April 2026. In contrast, Big Bag O' Buds held #1 after moving up from #2 year over year, and Good Supply advanced from #8 to #2 alongside a 141% YoY sales increase, outpacing AMANI CRAFT’s rank velocity over the same period. The juxtaposition of AMANI CRAFT’s 18-rank YoY climb with a one-rank pullback month over month implies the brand has transitioned from recovery into a testing phase for sustained top-10 retention amid accelerating leaders.
Notable Products
Turbulence (3.5g) posted the largest month-over-month gain at 736.0% and entered the top 10 at rank 8, while Gastro Pop (7g) recorded the steepest decline at -76.0% and fell to rank 6. Gastro Pop (14g) doubled with a 100.9% increase to rank 3, whereas Gastro Pop Smalls (3.5g) dropped -17.0% but still held rank 1. Eight of the top ten are Flower SKUs from just two families, concentrating volume in a few size tiers and implying AMANI CRAFT is tilting toward large-format upsizing alongside opportunistic entry-size wins.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
