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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, AMANI CRAFT concentrated 90.58% category share in Flower with a year-over-year change of 456.46% and a month-over-month decline of 1.79%, while Vapor Pens held 9.42% share with a 43.55% month-over-month increase and no year-over-year baseline. The brand’s average price rose 36.60% YoY to $42.16 as Flower averaged $42.44 and Vapor Pens $39.70, and Flower ranked 11 in British Columbia, indicating a scale-led footprint skewed to a single category even as the smaller line grows faster sequentially; the pattern implies AMANI CRAFT is trading up on price while cautiously diversifying mix away from total Flower dependence.
The mix shift—Flower down 1.79% MoM alongside Vapor Pens up 43.55% MoM—paired with a 456.46% Flower YoY surge and a 506.49% YoY brand sales gain, signals incremental volume still anchored in Flower while new growth vectors test elasticity at a slightly lower price point than Flower. With Flower sitting at rank 11 in British Columbia and Vapor Pens at 9.42% share, the configuration suggests near-term positioning as a Flower-first brand using Vapor Pens to buffer monthly volatility and support price-led revenue expansion rather than broad category expansion.
Competitive Landscape
AMANI CRAFT sits at rank #11 in BC Flower in September 2026 after climbing 34 positions year over year from #45, while slipping 1 place versus June-to-September trend from #10 three months ago; the brand also peaked at #9 in July 2026, indicating a 2-rank pullback since that peak. In contrast, Big Bag O' Buds held #1 with a stable YoY position at #1 and Good Supply advanced from #8 to #2 alongside a 59.6% YoY sales gain, outpacing AMANI CRAFT’s rank momentum even as AMANI CRAFT compressed its rank gap to the top 10. The combined pattern of a 34-rank YoY climb and a 2-rank retreat from a July 2026 peak implies AMANI CRAFT is transitioning from recovery to consolidation, where near-term share gains will depend on converting top-10 proximity into sustained placement against entrenched leaders.
Notable Products
Turbulence (3.5g) posted the clearest movement in September 2026 with a 271% month-over-month surge, vaulting into rank 7 while Gastro Pop (3.5g) fell 64% to rank 8, indicating sharp divergence within the 3.5g lineup. At the top, Turbulence Smalls (3.5g) rose 20% to rank 1 as Gastro Pop Smalls (3.5g) declined 19% at rank 2, and Gastro Pop (14g) slipped 10% at rank 3 while Turbulence (14g) climbed 44% at rank 5, concentrating momentum in Turbulence SKUs across sizes. Flower held eight of the top ten positions with Vapor Pens represented by Gastro Pop Cured Resin Cartridge (1g) up 44% at rank 4, signaling limited category diversification despite one high-velocity non-Flower entrant. The mix implies AMANI CRAFT is migrating demand toward the Turbulence family and value/size laddering in Flower, with premium Gastro Pop formats ceding share and a single cartridge acting as a test bed rather than a pivot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
