Market Insights Snapshot
Looking at the performance of the American Shaman brand in Missouri, there are some interesting trends across different categories. In the 'Tincture & Sublingual' category, the brand has consistently been in the top 10 over the past four months, even climbing to the 5th position in June 2023. This indicates a strong presence in this category. However, in the 'Vapor Pens' category, the brand's ranking has been fluctuating, but it's worth noting that there has been a gradual improvement from May to August 2023, moving from the 50th to the 86th position.
On the other hand, in the 'Pre-Roll' category, American Shaman experienced a significant drop in ranking from July to August 2023, moving from the 38th to the 73rd position. This indicates a potential decrease in market share in this category. In the 'Concentrates' category, the brand was not in the top 20 in August and July 2023, which could be seen as an area for improvement. However, it is important to note that despite the lower rankings in some categories, the brand has shown resilience and appears to be maintaining a relatively steady sales trajectory.
In the Vapor Pens category for the state of Missouri, American Shaman has seen a significant drop in rank from May to August 2023, falling from 50th to 86th place. This suggests a decrease in sales and market share, especially when compared to competitors such as Midwest Magic, Sundro Cannabis, and Moxie. Midwest Magic, in particular, has shown a strong upward trend, improving its rank from 38th to 79th over the same period. Sundro Cannabis and Moxie have also improved their ranks, albeit less dramatically. A notable competitor, Classix, was not even in the top 20 in August, indicating a significant drop in its sales and rank. These shifts in rank among American Shaman's competitors could indicate changing consumer preferences and market dynamics in the Vapor Pens category within Missouri.
In August 2023, American Shaman's top-performing product was the Kylo Ren Infused Pre-Roll (1g), maintaining its top position from July. The Gorilla Glue #4 Distillate Vooz Pod (0.5g) ranked second, showing a significant jump from its previous ranking in May at the fourth position. The third best-selling product was the Blue Dream Distillate Pod (0.5g). The Kylo Ren Distillate Infused Pre-Roll (1g) and Leia OG Infused Pre-Roll (1g) both tied for the fourth position. Notably, the Kylo Ren Infused Pre-Roll (1g) had a remarkable sales figure of 853 units in July, but this dropped to 14 units in August.