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Dec-2024
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Overview
Market Insights Snapshot
In the state of Ohio, Ascension has shown a promising upward trend in the Flower category. Despite not being in the top 30 rankings in September and October 2024, Ascension managed to break into the top 30 by December, achieving a rank of 29. This suggests a positive movement in market presence and consumer preference, possibly indicating effective marketing strategies or product improvements. The sales data reflect this upward trajectory, with a notable increase from October to December, suggesting that Ascension's efforts are resonating well with consumers in Ohio.
While Ascension's progress in Ohio is commendable, the brand's absence from the top 30 in the earlier months highlights areas for potential growth and improvement. The initial rankings in September and October underscore the challenges the brand faced in establishing itself within a competitive market. However, the subsequent rise in rankings and sales in the latter months of 2024 indicates a successful adaptation to market demands. This performance trajectory could serve as a strategic blueprint for Ascension as it seeks to strengthen its foothold in other states and categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Ascension has shown a gradual improvement in its ranking, moving from 32nd in September 2024 to 29th by December 2024. This upward trend, albeit modest, suggests a positive reception of Ascension's offerings in a competitive market. Notably, Moxie experienced a significant decline in rank, dropping from 16th in September to 30th in December, which could indicate a shift in consumer preferences or challenges in maintaining market share. Meanwhile, Triple Seven showed fluctuating performance, peaking at 15th in October before falling to 27th in December, suggesting volatility in consumer demand or supply issues. Savvy also faced challenges, with its rank varying widely, ending at 26th in December. These dynamics highlight opportunities for Ascension to capitalize on the instability of its competitors and potentially capture a larger market share by continuing to improve its offerings and marketing strategies.
Notable Products
In December 2024, Animal Mints (2.83g) emerged as the top-performing product for Ascension, climbing from second place in November to first place, with sales reaching 1580 units. Waken Cake (2.83g) showed a notable increase, advancing from fourth place in both October and November to secure the second spot in December. Ice Cream Cake (2.83g), which had previously held the top position in November, slipped to third place. Cherry Star (2.83g) made its debut in the rankings, securing the fourth position. Original Mandarin Cookies Smalls (14.15g) maintained its position at fifth place from November to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
