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Aug-2025
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Overview
Market Insights Snapshot
Cizi has shown varied performance across different product categories in the state of California. In the Flower category, the brand has struggled to maintain a top position, as evidenced by its rankings fluctuating between 75th and 99th from June to August 2025, and notably missing from the top 30 in May. This suggests that Cizi is facing stiff competition or other challenges in this category. In contrast, the Pre-Roll category has been a strong point for Cizi, consistently ranking in the low 20s and even reaching the 22nd position in both June and July, before a slight dip to 27th in August. This indicates a stable consumer base and possibly effective marketing strategies in this category.
In the Vapor Pens category, Cizi experienced a notable improvement in June 2025, jumping from 67th to 46th place, which could be attributed to successful product launches or promotional efforts. However, the brand's rank slightly declined in the following months, settling at 56th in August. This suggests that while there was initial momentum, sustaining it proved challenging. Overall, Cizi's performance across categories in California reflects a dynamic market presence with specific strengths in Pre-Rolls, but also highlights areas for potential growth and improvement, especially in the Flower category where it did not make the top 30 in May.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Cizi has demonstrated notable fluctuations in rank over the summer months of 2025. Starting in May, Cizi held the 26th position, improving to 22nd in both June and July, before dropping to 27th in August. This indicates a temporary boost in sales performance during the mid-summer months, which may have been influenced by strategic marketing efforts or seasonal demand. In contrast, Fig Farms showed a consistent upward trend, moving from 29th in May to 25th in August, suggesting a steady increase in consumer preference or market penetration. Meanwhile, NUG and Henry's Original also improved their rankings, with NUG climbing from 40th to 28th and Henry's Original from 39th to 29th over the same period. These shifts highlight the dynamic nature of the market and the importance for Cizi to continuously innovate and adapt to maintain its competitive edge.
Notable Products
In August 2025, the top-performing product from Cizi was Super Silver Haze Pre-Roll 1g, which climbed to the number one spot from fourth place in July, achieving sales of 14,148 units. King Louis Pre-Roll 1g made a notable return to the rankings, securing the second position with a significant increase in sales compared to previous months. Purple Octane Pre-Roll 1g consistently performed well, moving up to third place from fifth in July. Godfather OG Pre-Roll 1g experienced a decline from the top position in July to fourth place in August. Maui Wowie Pre-Roll 1g, previously holding first place in May and June, saw a drop to fifth place in August, reflecting a downward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
