Aug-2024
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Overview
Market Insights Snapshot
In the New York market, Mfny (Marijuana Farms New York) has shown impressive performance in the Concentrates category, consistently holding the number one rank from May to August 2024. This sustained top position indicates strong consumer preference and market penetration. However, in the Flower category, the brand's performance has been less stable, with rankings fluctuating significantly. Mfny was ranked 41st in May, improved to 26th in June, but then dropped out of the top 30 by August, highlighting a potential area for growth or a need for strategic adjustments.
In other categories within New York, Mfny has experienced mixed results. The brand maintained a solid presence in the Edible category, consistently ranking 4th until a slight dip to 5th in August. This suggests a relatively stable but slightly declining market share. The Pre-Roll category saw a more noticeable decline, with Mfny dropping from 3rd in May to 12th by August. Similarly, in the Vapor Pens category, the brand slipped from 4th to 9th over the same period. These trends indicate that while Mfny has strongholds in certain areas, there are fluctuations that may require attention to maintain or improve their market position.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Mfny (Marijuana Farms New York) has shown notable fluctuations in its ranking and sales performance over the past few months. Despite a strong start in May and June 2024, holding steady at rank 4, Mfny experienced a slight decline to rank 5 in July and further dropped to rank 9 in August. This downward trend contrasts with the performance of competitors such as Eureka and Holiday (NY). Eureka maintained a consistent rank of 9 in May and June but fell to 11 in July and August, indicating a similar struggle. However, Holiday (NY) showed a more positive trajectory, improving from rank 7 in May to rank 6 in June, though it dipped slightly to rank 8 in July before recovering to rank 7 in August. Meanwhile, New York Honey (NY Honey) exhibited a more stable performance, consistently ranking around 8, with a notable peak to rank 8 in August. These shifts highlight the dynamic nature of the Vapor Pens market in New York, suggesting that while Mfny remains a strong contender, it faces stiff competition and must strategize effectively to regain and sustain higher rankings.
Notable Products
In August 2024, the top-performing product from Mfny (Marijuana Farms New York) was the Hash Burger x Hash Burger Resin Infused Pre-Roll (1g), which ranked first with sales of 9064 units. The Super Runtz x Super Runtz Resin Infused Pre-Roll (1g) came in second, maintaining a strong position from its debut in July. The Hash Burger Live Rosin Cartridge (0.5g) improved its rank to third, showing consistent growth over the past few months. The Cherry x Poddy Mouth Live Rosin Gummies 10-Pack (100mg) secured the fourth position, up from fifth in July. The Honey Banana Live Resin Cartridge (0.5g) rounded out the top five, dropping from second in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.