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Oct-2025
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Overview
Market Insights Snapshot
Mfny (Marijuana Farms New York) has shown a consistent performance in the New York market, particularly in the Concentrates category, where it has maintained the top spot from July to October 2025. This steady leadership indicates a strong brand presence and consumer preference in this segment. In the Edible category, Mfny has held a stable position at 6th place throughout the same period, demonstrating a reliable demand for its products. Meanwhile, the brand has experienced a slight improvement within the Pre-Roll category, moving from 14th place in July and August to 11th in September, before settling at 12th in October. Such shifts suggest a competitive landscape where Mfny is gradually gaining traction. However, the Tincture & Sublingual category shows a consistent ranking at 3rd place, indicating a solid foothold in this niche market.
In the Vapor Pens category, Mfny has exhibited notable progress, advancing from 5th place in the earlier months to 4th in October 2025. This upward movement underscores the brand's growing influence and potential to climb further up the ranks. Despite the fluctuations in sales figures, particularly in September, the brand's overall performance across categories in New York reveals a resilience and adaptability to market dynamics. The absence of Mfny in the top 30 rankings for other states or provinces highlights a potential area for expansion or a need to strengthen its market strategies outside of New York. This concentrated success within New York could serve as a strategic foundation for future growth and exploration into new markets.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Mfny (Marijuana Farms New York) has shown a notable improvement in its market position, moving from 5th to 4th place in October 2025. This advancement is particularly significant given the consistent performance of competitors like Fernway, which maintained a steady 3rd place ranking throughout the same period. Meanwhile, Ayrloom held a strong 2nd place, and Rove experienced a slight decline from 4th to 5th place. The sales trends reveal that while Mfny's sales dipped in September, they rebounded in October, indicating a positive trajectory. This upward movement in rank and sales suggests that Mfny is effectively capturing market share from competitors like PAX, which also improved its rank from 7th to 6th, but still trails behind Mfny. These dynamics highlight Mfny's growing influence in the New York Vapor Pens market.
Notable Products
In October 2025, the top-performing product from Mfny (Marijuana Farms New York) was the Pink Lemonade x Lemon Cane Live Resin Gummies 10-Pack (100mg), maintaining its first-place rank from September with sales of 5566 units. The Pina Colada x Strawpaya Live Resin Gummies 10-Pack (100mg) climbed to the second position, up from fourth in September, indicating a strong performance. Cherry Lime x Super Runtz Live Resin Gummies 10-Pack (100mg) slipped slightly to third place after holding the second spot in the previous month. Sour Watermelon x Angry Apple Live Resin Gummies 10-Pack (100mg) made its debut in the rankings at fourth place. Watermelon Lemonade x Candy Rain Live Resin Gummies 10-Pack (100mg) rounded out the top five, showing consistent performance with a slight drop from third in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
