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Jun-2024
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Overview
Market Insights Snapshot
Mfny (Marijuana Farms New York) has shown consistent performance across various product categories in New York. Notably, the brand has maintained a solid first-place ranking in the Concentrates category from March through June 2024, indicating strong consumer preference and market dominance. In the Edible category, Mfny has consistently held the fourth position, with a noticeable increase in sales from $378,017 in March to $552,882 in June. This steady performance suggests a robust demand for their edible products, even though they haven't broken into the top three rankings yet. The Vapor Pens category also shows a positive trend, with Mfny holding the fourth position for three months before dropping slightly to fifth in June, accompanied by an increase in sales, highlighting a competitive but growing market presence.
However, the Flower category presents a more fluctuating scenario for Mfny. The brand's ranking dropped significantly from 14th in March to 39th in May, before recovering to 25th in June. This volatility might be indicative of challenges in maintaining a steady supply or consumer preference shifts. In the Pre-Roll category, Mfny has shown strong performance, consistently ranking within the top four, with sales peaking at $568,812 in June. The data suggests that while Mfny excels in certain categories, there are areas like Flower where they face more competition and potential market instability. This mixed performance across categories highlights the dynamic nature of the cannabis market in New York and underscores the importance of strategic adjustments to maintain and improve market standing.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Mfny (Marijuana Farms New York) has shown a consistent performance, maintaining a rank of 4th place from March to May 2024 before dropping to 5th in June 2024. This slight decline in rank is notable as it coincides with the rise of Magnitude, which climbed from 15th place in March to 4th place in June, indicating a significant upward trend. Meanwhile, Jaunty has remained a strong competitor, consistently holding the 2nd place rank. Another notable competitor, Heavy Hitters, experienced a slight drop from 6th to 7th place in June, while Holiday (NY) improved its position from 11th in March to 6th in June. These dynamics suggest that while Mfny has a stable market presence, it faces increasing competition from rapidly ascending brands like Magnitude and steady performers like Jaunty, which could impact its future sales and market share.
Notable Products
In June 2024, the top-performing product for Mfny (Marijuana Farms New York) was Oishii #4 x Oishii #4 Resin Infused Pre-Roll (1g) in the Pre-Roll category, which reclaimed its number one spot with sales reaching 5616 units. Hash Burger x Hash Burger Resin Infused Pre-Roll (1g) rose to second place, showing a significant increase from its fifth position in May 2024. Blueberry Muffin x Blueberry Muffin Resin Infused Pre-Roll (1g) maintained a strong presence, securing the third position, consistent with its performance in May 2024. Hash Burger Live Rosin Cartridge (0.5g) in the Vapor Pens category saw a drop from its previous second position in April to fourth in June. Lastly, Strawpaya x Honey Banana Live Resin Infused Pre-Roll (1g) made its debut in the rankings, capturing the fifth spot.
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