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Jun-2024
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Overview
Market Insights Snapshot
BaM / Body and Mind has shown a notable upward trend in the Nevada market, particularly in the Flower category. Starting from a rank of 30 in March 2024, the brand saw a significant leap to rank 11 by May 2024, and further improved to rank 8 in June 2024. This positive movement indicates a growing consumer preference and market penetration within the state. The sales figures reflect this trend, with a marked increase from $254,600 in March to over $536,000 by June. The brand's ability to climb the rankings so swiftly underscores its competitive edge and potential for sustained growth in the Nevada cannabis market.
In contrast, the Pre-Roll category presents a mixed performance for BaM / Body and Mind in Nevada. The brand started at rank 29 in March but dropped out of the top 30 in April, only to rebound to rank 15 by May and maintain this position in June. While the initial drop could be concerning, the recovery and stabilization suggest that the brand has successfully addressed potential issues and regained consumer trust. Sales figures support this narrative, showing a recovery from a low in April to a substantial increase by May. This volatility highlights both the challenges and resilience of BaM / Body and Mind in the competitive Pre-Roll market.
Competitive Landscape
In the competitive Nevada Flower category, BaM / Body and Mind has shown a remarkable upward trajectory in recent months. Starting from a rank of 30 in March 2024, BaM / Body and Mind climbed to an impressive 8th position by June 2024. This significant improvement in rank is indicative of a strong increase in sales, particularly between April and May 2024, where sales more than tripled. In contrast, competitors like Nature's Chemistry and CAMP (NV) have maintained relatively stable ranks within the top 10, but without the same dramatic sales growth. Twelve Twelve and Lavi also showed positive trends, but their growth was more modest compared to BaM / Body and Mind. This data suggests that BaM / Body and Mind is rapidly gaining market share, potentially at the expense of its competitors, making it a brand to watch in the Nevada Flower market.
Notable Products
In June 2024, the top-performing product for BaM / Body and Mind was Fruit Pie Pre-Roll (1g), which ascended to the first rank with notable sales of $6004. Flocked Sherbert Pre-Roll (1g) moved up to the second position, showing a significant increase from its fourth rank in May 2024. Hollywood Reunion Pre-Roll (1g) maintained a stable performance, securing the third position. Blue Tang Cookies (1g) entered the top five, ranking fourth, while Fruit Pie (3.5g) debuted in the fifth position. Compared to previous months, Fruit Pie Pre-Roll (1g) and Flocked Sherbert Pre-Roll (1g) showed remarkable improvements in their rankings.
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