Market Insights Snapshot
In Nevada, the performance of BaM / Body and Mind varied across different categories. In the Flower category, the brand saw a significant drop in ranking from 15 in August 2023 to 40 in November 2023. This indicates that it was not among the top 20 brands in November, which might be a point of concern. However, the brand's sales trend in this category showed a slight recovery in October after a dip in September. In the Pre-Roll category, the brand's ranking fluctuated, but remained within the top 40, indicating a steady performance.
Meanwhile, in Ohio, BaM / Body and Mind showed a promising performance in the Concentrates category, improving its ranking from 19 in August 2023 to 9 in October 2023, before slightly dropping to 13 in November. Although the brand's ranking in the Flower category was not within the top 20, it showed a consistent improvement over the months. In the Vapor Pens category, the brand's ranking fluctuated, but it managed to maintain its position within the top 60. This suggests a potential for growth in this category.
In the Nevada Flower category, BaM / Body and Mind has experienced a notable shift in rank and sales over the period from August to November 2023. In August, BaM was ranked 15th, but by November, it had dropped to the 40th position. This indicates a significant decrease in sales, which is reflected in the data. In comparison, Cookies and Grassroots have maintained a more stable rank, although they are consistently lower than BaM's initial position. Remedy has shown a similar downward trend to BaM, but with less severity, while The Real McCoy (NV) has made a significant jump in rank from 64th to 44th, indicating a potential increase in market share. These trends suggest a competitive market with potential for shifts in consumer preference.
In November 2023, the top-performing product for BaM / Body and Mind was the Wedding Cake Pre-Roll (1g) from the Pre-Roll category, with a notable sales figure of 2503 units. Following closely behind, the second most popular product was the White Chocolate Raspberry (3.5g) from the Flower category. The third and fourth places were occupied by Wedding Cake (3.5g) and Fruit Pie (3.5g), both from the Flower category. Interestingly, the Hollywood Reunion Pre-Roll (1g) made its first appearance in the top five this month. It's worth noting that the rankings have seen some changes from previous months, with the Wedding Cake Pre-Roll (1g) climbing from the second position to the top spot.