Market Insights Snapshot
In the Vapor Pens category, Bargain Brand has seen varied performance across different states. In Alberta, the brand slipped from the 50th position in September 2023 to the 67th in December 2023, suggesting a decline in popularity or competitiveness. This downward trend is reflected in their sales figures as well. Conversely, in Ontario, the brand saw a significant upward movement, from not being in the top 20 in September 2023 to achieving the 61st rank by December 2023. This positive shift indicates an increasing consumer preference for Bargain Brand's Vapor Pens in Ontario.
Turning our attention to Saskatchewan, Bargain Brand has shown a commendable performance. In the Flower category, the brand jumped from the 83rd position in September 2023 to 25th in November 2023, though slipped back to 48th in December. This fluctuation suggests a volatile market position. However, in the Vapor Pens category, Bargain Brand consistently improved its ranking, moving from the 25th rank in September 2023 to the 16th by December 2023. This steady upward trend is a good sign for the brand's growth in this category within Saskatchewan.
In the Vapor Pens category in Ontario, Bargain Brand has shown a significant improvement in its market position. In October 2023, it was not even in the top 20, but by December, it had climbed to rank 61. This upward trend is particularly notable when compared to its competitors. RAD (Really Awesome Dope) and Floresense both saw their ranks decline over this period, with Floresense falling out of the top 20 in December. CountrySide Cannabis and Holy Mountain remained relatively stable, but neither showed the same level of growth as Bargain Brand. The sales trend for Bargain Brand also reflects this positive trajectory, with sales increasing each month, while competitors like RAD and Floresense saw a decrease in sales over the same period.
In December 2023, the top-performing product from Bargain Brand was the Banana Split Distillate Cartridge (1g), with sales reaching 2278 units. Following closely in second place was the Citrus Distillate Cartridge (1g), which sold 1596 units. The Grape Distillate Cartridge (1g) ranked third, a drop from its first-place position in October. In the Flower category, Earthy & Gassy (7g) and Fruity & Hazy (7g) were ranked fourth and fifth respectively, with Earthy & Gassy (7g) experiencing a significant drop in sales from November. This analysis reveals a strong performance of Vapor Pens and a notable shift in consumer preference in December.