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Jul-2025
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Overview
Market Insights Snapshot
ODYSSEY has shown varied performance across different states and product categories. In Michigan, their presence in the Pre-Roll category has been somewhat inconsistent. Despite a peak in May 2025 when they climbed to the 59th position, they were unable to sustain this momentum, slipping back to the 71st rank by July. This fluctuation is mirrored in their sales figures, which saw a notable increase in May but declined in the subsequent months, indicating potential challenges in maintaining market share or consumer interest in this category.
Conversely, ODYSSEY's performance in the Concentrates category in Nevada paints a more positive picture. The brand has consistently ranked within the top 20, reaching as high as 8th place in June 2025. This upward trend in rankings is complemented by a significant increase in sales from April to June, though there was a slight dip in July. The ability to maintain a strong presence in the Concentrates market suggests a strategic focus or competitive advantage in this category, contrasting with their more volatile performance in Michigan's Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, ODYSSEY has shown a fluctuating performance from April to July 2025. Despite not breaking into the top 50, ODYSSEY maintained a relatively stable rank, peaking at 59th in May before slipping to 71st by July. This indicates a need for strategic adjustments to regain momentum. Notably, Cheech & Chong's consistently outperformed ODYSSEY, although they too experienced a downward trend, dropping from 50th in April to 74th in July. Meanwhile, Common Citizen maintained a stronger position, though their rank also declined from 55th to 69th over the same period. The Limit emerged as a notable competitor, climbing from outside the top 100 in April to 65th by July, suggesting a significant upward trajectory. These dynamics highlight the competitive pressure ODYSSEY faces and the importance of strategic innovation to improve its standing and sales in this vibrant market.
Notable Products
In July 2025, ODYSSEY's top-performing product was the Banana Banshee Pre-Roll (1g), securing the number one rank with sales reaching 7,069 units. Ice Cream Mints Pre-Roll (1g) followed closely, maintaining its strong position at second place. Triangle Larry Pre-Roll (1g) also performed well, ranking third in July. Notably, Cookies and Chem Pre-Roll (1g) held steady at fourth place, consistent with its ranking in June, despite a slight dip in sales from the previous month. GMO Jungle Cake Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
