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Jan-2024
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Overview
Market Insights Snapshot
In the Pre-Roll category within Missouri, ODYSSEY has shown a promising upward trajectory over the last few months. Starting at rank 20 in October 2023, the brand experienced a slight dip in November, not making it into the top 20, which could have been concerning. However, it quickly regained its momentum, climbing to the 15th position in December and further ascending to the 12th spot by January 2024. This consistent improvement in rankings is indicative of growing consumer preference and acceptance within the state. The sales figures corroborate this positive trend, with a significant jump observed from 129,118 in November to 223,717 in December, showcasing a robust increase in demand for ODYSSEY's Pre-Roll products.
Conversely, ODYSSEY's performance in the Vapor Pens category tells a different story. Despite starting with lower rankings outside the top 20 in October 2023, there wasn't a significant improvement in the subsequent months. The rankings fluctuated slightly, peaking at 71 in November, but then plummeted to 87 in December, with the brand failing to make it back into the top rankings by January 2024. This decline is particularly notable in the sales numbers, which dropped dramatically from 8,217 in November to just 536 in December, suggesting a steep decline in consumer interest or possible distribution challenges in Missouri. The absence from the top rankings in January could indicate ongoing struggles within this category, contrasting sharply with the brand's success in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, ODYSSEY has shown a notable trajectory in its market position, moving from a rank of 20th in October 2023 to 12th by January 2024. This upward movement in rank is indicative of a positive trend in its market performance relative to its competitors. For instance, TWAX, despite maintaining a top 10 position from October to December 2023, saw a decline to 10th place by January 2024, coupled with a significant drop in sales. Conversely, Local Cannabis Co. and Packs Cannabis (MO) have shown remarkable improvements in their rankings, indicating a competitive market dynamic. Specifically, Packs Cannabis (MO) escalated from 35th to 11th place within the same period, showcasing a more aggressive growth in sales compared to ODYSSEY. Meanwhile, Vivid (MO) also improved its standing, moving up to 13th by January 2024. The shifts in rankings and sales among these brands highlight a highly competitive environment for ODYSSEY, where maintaining momentum and capturing market share are critical for its continued ascent in the Missouri Pre-Roll market.
Notable Products
In January 2024, ODYSSEY's top-performing product was the Durban Poison Pre-Roll (1g), ascending to the number one spot with sales reaching 12,372 units, a significant leap from its consistent third-place ranking in the preceding three months. Following closely was the Skywalker OG Pre-Roll (1g), which, despite being the leader from October to December 2023, dropped to second place in January. The Triangle Mints Pre-Roll (1g) maintained a strong performance, securing the third position, albeit moving down one rank from the previous months. Noteworthy is the Ice Cream Cake Pre-Roll (1g) that made a remarkable jump to the fourth rank in January, despite not being ranked in December. Lastly, Leia's Bons Pre-Roll (1g) entered the top five, highlighting ODYSSEY's dominance in the Pre-Roll category and showcasing the dynamic shifts in consumer preferences over the months.
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