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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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ODYSSEY (MO) is stocked at 129 licensed dispensaries across Michigan, Nevada, and Oklahoma, 104 of them in Michigan, with the deepest coverage in Grand Rapids, New Buffalo, Buchanan, Kalamazoo, and Menominee. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
ODYSSEY (MO)'s mix in October 2026 is concentrated in Pre-Roll at 75.29% share with a year-over-year decline of 63.20% and a month-over-month drop of 9.02%, while Concentrates hold 18.15% share with a 56.03% year-over-year decline but a 5,728.11% month-over-month surge, and Flower accounts for 6.57% share with a 27.34% year-over-year decline and a 0.52% month-over-month dip. Against a brand-level year-over-year sales decline of 60.78% and a year-over-year average price contraction of 59.98% to $2.87, the sudden Concentrates month-over-month spike alongside Pre-Roll contraction implies a rapid reweighting toward higher-ticket units even as overall volume and pricing pressure persist.
The shift toward Concentrates, paired with a category rank of 27 in Concentrates in Nevada, suggests ODYSSEY (MO) is repositioning from a value-heavy Pre-Roll base toward a niche play where a smaller 18.15% share of the mix can counterbalance price compression more effectively than the 75.29% Pre-Roll exposure. With Flower relatively steady month-over-month at a 0.52% decline and only 6.57% share, the mix change implies a strategic pivot: prioritize margin-accretive Concentrates to offset Pre-Roll’s 9.02% month-over-month volume softness, accepting lower overall scale in exchange for improved unit economics as prices stabilize from the October 2026 trough.
Competitive Landscape
ODYSSEY (MO) sits at rank #27 in NV Concentrates in October 2026, down 12 positions year over year from #15 and up 6 positions versus three months prior at #33; against this backdrop, RYTHM advanced from #13 to #4 with 117.0% YoY sales growth while Neon Moon held #3 despite a 26.3% YoY sales contraction, indicating ODYSSEY (MO)’s descent from its July 2025 peak at #8 to #27 coincides with competitors either accelerating up the rankings or sustaining top-five positions, implying the brand’s trajectory points to share erosion unless it reverses the rank slide.
Notable Products
ODYSSEY (MO) leans on a concentrated head of SKUs, with the top 10 items accounting for 59.8% of October 2026 sales, and the single leader Purple Planet Cured Badder (1g) at 9.1%. New launches contributed 22.5% of sales, including Purple Planet Cured Badder (1g), so a meaningful slice of the month’s revenue came from recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
