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Oct-2025
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Overview
Market Insights Snapshot
ODYSSEY's performance in the Pre-Roll category in Michigan has been quite volatile over the past few months. In July 2025, they were ranked 48th, and although they improved to 42nd in September, their position dropped significantly to 84th by October, indicating a challenging market environment. This fluctuation in ranking is mirrored in their sales figures, which saw a sharp decline from September to October. Not being in the top 30 brands in October suggests that ODYSSEY may need to reassess its strategy in the Michigan Pre-Roll category to regain its footing.
Conversely, in Nevada, ODYSSEY has demonstrated a more stable presence in the Concentrates category. Starting from a promising 8th place in July, there was a dip in August and September, but the brand managed to climb back to 16th place in October. This indicates a resilient performance despite facing competitive pressures. The relatively consistent sales figures reflect this stability, although there is room for improvement to climb higher in the rankings. Being consistently within the top 20 suggests a strong foothold in the Nevada market, which could be leveraged for further growth.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, ODYSSEY has experienced notable fluctuations in its ranking and sales performance from July to October 2025. Initially, ODYSSEY held a strong position, ranking 48th in July, but saw a decline to 84th by October. This drop in rank coincided with a significant decrease in sales, suggesting a potential loss of market share. Meanwhile, competitors such as Common Citizen and GreenCo Ventures have shown resilience, with Common Citizen improving its rank from 82nd in July to 71st in October, and GreenCo Ventures recovering from a dip to 95th in August to reach 76th by October. This competitive pressure highlights the dynamic nature of the market and underscores the importance for ODYSSEY to adapt its strategies to regain its earlier momentum and address the challenges posed by its competitors.
Notable Products
In October 2025, the top-performing product for ODYSSEY was Animal Sorbet x Kush Mints Pre-Roll (1g), maintaining its number one rank from the previous month with impressive sales of 3,116 units. Buddha Tahoe OG Pre-Roll (1g) climbed to the second position from third, despite a slight decrease in sales to 1,951 units. Triangle Larry Pre-Roll (1g) made its debut in the rankings at the third position. Diamond Bar Pre-Roll (1g) held steady at fourth place, while Sugar Breath Pre-Roll (1g) entered the rankings at fifth. The competition among pre-rolls is evident, with minor shifts in rankings indicating a dynamic market for ODYSSEY.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
