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Sep-2025
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Overview
Market Insights Snapshot
ODYSSEY's performance in the Michigan Pre-Roll category has shown some fluctuations over the past few months. Despite a modest improvement in their ranking from 61st in June to 59th in July, the brand experienced a slight decline in the following months, dropping to 67th by September. This movement suggests a competitive market where ODYSSEY is striving to gain a stronger foothold. The sales figures reflect these changes, with a peak in July followed by a decrease in September, indicating potential challenges in maintaining momentum in this category.
In Nevada, ODYSSEY's presence in the Concentrates category has been more dynamic, with a notable decline in rankings from 8th in June to 20th by September. This downward trend may highlight increased competition or shifting consumer preferences in the Nevada market. Despite this decline, ODYSSEY's ability to remain within the top 20 suggests resilience and potential for recovery. The sales figures, which saw a significant drop from June to September, further underscore the challenges faced in this category, pointing to the need for strategic adjustments to regain higher rankings and sales growth.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, ODYSSEY has experienced fluctuating rankings from June to September 2025. Starting at 61st in June, ODYSSEY slightly improved to 59th in July, before slipping back to 67th by September. This downward trend indicates a potential challenge in maintaining its market position. In contrast, Dog House consistently outperformed ODYSSEY, improving its rank from 68th in June to 61st in September, suggesting a steady growth trajectory. Meanwhile, Skymint experienced a decline, dropping from 47th in June to 62nd in September, which could present an opportunity for ODYSSEY to capture market share if it can capitalize on Skymint's downturn. Additionally, Dubs & Dimes showed volatility, ending at 70th in September, which might allow ODYSSEY to leverage its relatively stable sales performance to improve its competitive standing.
Notable Products
In September 2025, ODYSSEY's top-performing product was the Cookies and Chem Pre-Roll (1g), which ascended to the number one rank with sales of 2,452 units, a notable improvement from its consistent fourth place in previous months. The Diamond Bar Pre-Roll (1g) secured the second position, showing a significant re-entry into the rankings since it was absent in August. Buddha Tahoe OG Pre-Roll (1g) made a strong debut at the third position, while both Alien Cheese Pre-Roll (1g) and Animal Sorbet x Kush Mints Pre-Roll (1g) tied for fourth place, marking their first appearances in the rankings. The shift in rankings highlights a dynamic change in consumer preferences within the Pre-Roll category for September. Overall, the Pre-Roll category dominated the top spots, reflecting its popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
