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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ODYSSEY (MO) is stocked at 132 licensed dispensaries across Michigan, Nevada, and Oklahoma, 108 of them in Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Detroit, Buchanan, and Inkster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, ODYSSEY (MO) derived 91.92% of sales from Pre-Roll, where sales declined 11.04% year over year and 21.92% month over month, while Concentrates fell 86.75% YoY and 31.26% MoM to a 5.34% share, and Flower expanded its small base with a 112.99% MoM increase to 2.73% share. The average price fell 9.15% YoY to $5.17, with Pre-Roll pricing at $4.85 versus Concentrates at $18.76, indicating mix shift pressure as high-priced Concentrates shrink; the pattern points to margin compression risk alongside volume concentration in a weakening primary category.
The brand’s July 2026 reliance on Pre-Roll at 91.92% share combined with a category rank of 66 in Michigan Pre-Roll suggests vulnerability: double-digit Pre-Roll contraction of 21.92% MoM against a 9.15% YoY price cut implies price-led defense rather than premium trade-up, while the 112.99% MoM Flower lift from a 2.73% share signals only a nascent hedge. The implication is that ODYSSEY (MO) is over-indexed to a downshifting value tier in Pre-Roll, and without accelerating mix diversification away from a category posting an 11.04% YoY decline, near-term share stability depends on scaling the small but faster-growing Flower segment or restoring higher-margin Concentrates contribution.
Competitive Landscape
ODYSSEY (MO) ranks #66 in MI Pre-Roll in July 2026, down 14 positions year over year from #52 and 12 spots lower than April 2026’s #54, indicating a sustained slide since a peak of #48 in September 2025. While Jeeter held at #1 year over year with a 4.0% sales lift and Mitten Extracts climbed from #7 to #4 on 68.5% YoY growth, ODYSSEY (MO)’s three-month drop from #54 to #66 and year-over-year decline from #52 to #66 signal share ceding to both stable leaders and fast risers. The pattern implies ODYSSEY (MO) is moving from mid-pack toward the long tail, and without a reversal in rank momentum, further distance from the top 50 is likely.
Notable Products
Death Star Pre-Roll (1g) led the movement in July 2026 with a -64.23% month-over-month drop while sitting at rank 9, and Sugar Breath Pre-Roll (1g) matched the downturn at rank 9 with a -64.92% decline, signaling acute volatility at the bottom of the lineup. Against those declines, Animal Sorbet x Kush Mints Pre-Roll (1g) rose +18.43% MoM at rank 3 while Acai Gelato x Sherb Bx1 Pre-Roll (1g) slipped -8.95% at rank 2, and G13 Pre-Roll (1g) held rank 1 as part of a top ten composed entirely of Pre-Roll SKUs. With all top-ten SKUs concentrated in Pre-Rolls and the sharpest contractions occurring in lower-ranked variants, the mix implies ODYSSEY (MO) is leaning on a narrow format where rotation risk is high and incremental growth depends on a few rank-leading strains rather than broad category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
