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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ODYSSEY (MO) is stocked at 133 licensed dispensaries across Michigan, Nevada, and Oklahoma, 108 of them in Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Detroit, Monroe, and Buchanan. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, ODYSSEY (MO) concentrated 90.98% of sales in Pre-Roll, while Concentrates held 5.28% and Flower 3.74%; within this mix, Pre-Roll fell 34.94% year over year and 40.29% month over month, whereas Concentrates declined 83.85% year over year and 23.60% month over month. Flower was the only category with a positive monthly uptick at 3.08% month over month despite having no year-over-year baseline, occurring alongside a 36.59% year-over-year drop in average price and an overall brand sales decline of 42.04% year over year, implying the brand is compressing around a discounted Pre-Roll core while secondary categories are contracting.
The shift toward a 90.98% Pre-Roll share and a rank of 80 in Pre-Roll within Michigan indicates over-reliance on a single, price-sensitive segment, as evidenced by the 40.29% month-over-month Pre-Roll decline versus a 3.08% month-over-month gain in Flower. With Concentrates shrinking 83.85% year over year and 23.60% month over month, and the average price falling 36.59% year over year, the pattern implies the brand’s positioning is skewing toward low-price, high-mix Pre-Rolls that are vulnerable to monthly volatility, while nascent stability in Flower suggests a small hedge that may soften category concentration risk.
Competitive Landscape
ODYSSEY (MO) sits at rank #80 in MI Pre-Roll for August 2026, sliding 20 positions from #60 year over year, while inching 1 spot better than May 2026’s #81; this contrasts with Pro Gro jumping from #9 to #4 alongside a 78.0% YoY sales increase and Goodlyfe Farms drifting from #4 to #5 with a 41.1% YoY decline, and Jeeter holding #1 as its sales grew 3.1% YoY while Cali-Blaze stayed at #2 despite a 40.4% YoY contraction; given ODYSSEY (MO)’s drop from a peak of #47 in September 2025 to #80 now, the rank trajectory implies erosion in competitive relevance as faster-rising peers consolidate share at the top.
Notable Products
Gerry Peyton Pre-Roll (1g) posted the steepest pullback at -79.36% MoM while sliding to rank 9, whereas Death Star Pre-Roll (1g) surged 172.29% MoM to rank 5, indicating a rapid reallocation of shopper trial toward newer strains at the expense of laggards. Blue Dream Pre-Roll (1g) also advanced 58.57% MoM to rank 8 as G13 Pre-Roll (1g) fell -13.81% at rank 4, and eight of the top ten are Pre-Roll SKUs, concentrating the lineup around a single format. With Mac N Cheeze Pre-Roll (1g) and Purple Pop Pre-Roll (1g) holding ranks 1 and 2 amid these swings, the mix implies ODYSSEY (MO) is consolidating share in Pre-Rolls by cycling variety and pruning underperformers to sustain velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
