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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
ODYSSEY (MO) concentrated 92.28% of June 2026 sales in Pre-Roll, up 40.99% month over month and 13.73% year over year, while Concentrates fell to 7.72% share with a 81.05% year-over-year decline despite a 7.36% month-over-month uplift. The brand’s average price rose 7.30% year over year to $5.15, with Pre-Roll pricing at $4.88 versus Concentrates at $15.97, indicating mix-driven pricing stability as overall brand sales declined 17.95% year over year but expanded 94.33% over 24 months. The pattern implies a deliberate pivot toward lower-priced, higher-velocity Pre-Rolls to offset structural contraction in Concentrates.
Within Michigan Pre-Rolls, the brand sat at rank 66 in June 2026, aligning with the 92.28% mix concentration and the 40.99% month-over-month Pre-Roll surge versus a minor 7.36% month-over-month lift in Concentrates. The 13.73% year-over-year gain in Pre-Rolls contrasted with an 81.05% year-over-year drop in Concentrates, signaling that ODYSSEY (MO)’s competitive footing is being defined by value-oriented Pre-Rolls rather than premium-priced extracts. This shift implies positioning as a scale Pre-Roll participant focused on price-accessible throughput, trading category breadth for depth to stabilize share trajectory at a mid-pack rank.
Competitive Landscape
ODYSSEY (MO) sits at rank #66 in Michigan Pre-Roll for June 2026, down 7 positions year over year from #59 and 2 spots lower than March 2026’s #64, while still trailing its peak of #47 from September 2025; in contrast, Jeeter held #1 year over year and remains #1 despite a -7.9% sales change, and Mitten Extracts climbed from #8 to #4 alongside a 114.4% YoY sales increase. With Cali-Blaze steady at #2 despite a -33.1% YoY sales shift and Dragonfly Cannabis fixed at #3 on a 13.7% YoY gain, ODYSSEY (MO)’s slide from #59 to #66 amid competitors holding or improving rank implies erosion in relative velocity that will likely continue without changes to pricing, assortment, or distribution.
Notable Products
Acai Gelato x Sherb Bx1 Pre-Roll (1g) posted the standout movement in June 2026 with a +301.7% MoM surge to rank 2, while Morning Diesel Pre-Roll (1g) fell -28.6% to rank 8, indicating sharp divergence within the lineup. Sugar Breath Pre-Roll (1g) gained +68.1% MoM to hold rank 1, and King Wilson Pre-Roll (1g) advanced +120.6% MoM to rank 3, concentrating momentum at the very top. With all top-10 entries in the Pre-Roll category and the lead trio expanding share by triple- and high-double-digit percentages, the mix implies ODYSSEY (MO) is consolidating around a few breakout Pre-Roll SKUs to drive near-term velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
