Market Insights Snapshot
In the Pre-Roll category, Missouri's ODYSSEY has shown a consistent performance, remaining within the top 25 brands for the months of August to November 2023. It's noteworthy that the brand managed to climb from a rank of 25 in August to 19 in September, despite a slight dip to 21 in October, it rebounded back to 19 in November. However, the absence of a ranking for the month of October indicates that it didn't make it to the top 20, which is a point of concern. On a positive note, a general upward trend in sales can be observed, hinting at a growing consumer base and increased market penetration.
On the other hand, in the Vapor Pens category, ODYSSEY's performance in Missouri has been less impressive. The brand's ranking has been fluctuating between 65 and 75 from September to November, considerably below the top 20. The sales figures for this category also demonstrate a declining trend, dropping from 23887 in August to 9211 in November. This suggests a need for the brand to reevaluate its strategies in this category to improve its market standing. Despite these challenges, ODYSSEY's persistence in the competitive cannabis market is commendable and it will be interesting to see how the brand navigates these obstacles in the future.
In the Pre-Roll category within Missouri, ODYSSEY has shown a consistent presence in the top 20 brands from August to November 2023. However, it's rank fluctuated slightly, moving from 25th in August to 19th in September, then to 21st in October and back to 19th in November. This suggests a stable but not significantly growing market position. In comparison, CODES showed a stronger performance initially, ranking 8th in September, but then fell to 18th by November. Smokey River Cannabis also experienced a decline, moving from 17th to 20th over the same period. On the other hand, Farmer G and Willie's Reserve both improved their rankings, with Willie's Reserve making a significant leap into the top 20 in November from a previous position outside the top 20. These trends suggest a highly competitive market with opportunities for ODYSSEY to improve its rank.
In November 2023, the top-performing product for ODYSSEY was the Skywalker OG Pre-Roll (1g), maintaining its top position from the previous three months with impressive sales of 9578 units. The second highest-selling product was the Triangle Mints Pre-Roll (1g), which also held its rank from the previous months. The Durban Poison Pre-Roll (1g) dropped to the third position in November after being the top seller in August and ranking fourth in September. New entrants to the top five list were the Cookies n Cream Pre-Roll (1g) and Sunset Sherbet Distillate Disposable (0.3g), ranking fourth and fifth respectively. This suggests a dynamic market with changing consumer preferences within the ODYSSEY product range.