.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
ODYSSEY's performance in the Michigan pre-roll category has seen significant fluctuations over the last few months of 2025. The brand was not ranked within the top 30 in November, which highlights a potential struggle in maintaining a consistent market presence during that period. However, a notable rebound occurred in December, with ODYSSEY climbing back to 65th place. This improvement suggests a positive adjustment or strategic shift that may have bolstered its position. Despite this recovery, the brand's sales in Michigan have experienced fluctuations, with a peak in September followed by a dip in October and a partial recovery by December.
In Nevada, ODYSSEY's performance in the concentrates category has been relatively stable, maintaining a position within the top 30 throughout the observed months. The brand achieved its highest rank of 16 in October, indicating strong consumer interest or effective marketing strategies during that time. Conversely, the vapor pens category presents a different story, where ODYSSEY only appeared in the rankings in December, securing the 48th position. This late entry into the top 50 could signal a new product launch or increased market penetration efforts. The absence from the top 30 in earlier months suggests potential challenges or missed opportunities in this category.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, ODYSSEY has experienced notable fluctuations in its market positioning, which could influence its strategic decisions moving forward. In September 2025, ODYSSEY held a strong position, ranked 45th, but by October, it dropped significantly to 79th, and was absent from the top 20 in November, before recovering to 65th in December. This volatility contrasts with competitors like Grown Rogue, which maintained a more stable presence, improving from 58th in September to 54th in December. Similarly, Franklin Fields showed consistent performance, slightly improving from 73rd to 67th over the same period. Meanwhile, Presidential and Common Citizen experienced declines, with the latter dropping out of the top 100 in November. These dynamics suggest that while ODYSSEY has the potential to climb the ranks, it faces stiff competition and must address the factors contributing to its sales volatility to ensure sustained growth and market presence.
Notable Products
In December 2025, the top-performing product from ODYSSEY was Lemon Bar Pre-Roll (1g) in the Pre-Roll category, securing the first position with sales of 5289 units. Following closely, Purple Punch Cake Pre-Roll (1g) and Orange Wedding Cake Pre-Roll (1g) held the second and third positions, respectively. King Wilson Pre-Roll (1g) was ranked fourth, showing strong performance within the Pre-Roll category. Notably, Blue Dream Pre-Roll (1g) experienced a slight decline, moving from third place in November to fifth in December, despite its sales figure of 2707 units. This change in rankings indicates a competitive market with shifting consumer preferences among these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
