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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Bask (MA)'s mix concentrated around Flower at 72.48% share, with year-over-year sales up 86.72% but month-over-month down 0.61%, while Concentrates held 23.20% share with a 106.90% YoY surge and a 40.94% MoM increase. Pre-Roll was 4.32% of sales with a 61.00% YoY decline but a 44.29% MoM rebound, indicating volatility at a small base. Average price rose 60.69% YoY to $20.40 even as brand sales accelerated 63.67% YoY, implying mix and pricing both contributed; the thesis is that the category blend is tilting toward higher-velocity Concentrates without displacing the Flower core.
The October 2026 shifts imply a positioning anchored in Flower scale while using Concentrates as the growth lever: a 0.61% MoM dip in the 72.48% Flower base paired with a 40.94% MoM lift in the 23.20% Concentrates slice suggests incremental rather than cannibalistic gains, and the 44.29% MoM uptick in a 4.32% Pre-Roll share points to tactical experimentation rather than a strategic pivot. With Concentrates ranked 50th in Massachusetts despite a 106.90% YoY increase, the implication is headroom: accelerating subcategory momentum can raise Bask (MA)'s visibility without overreliance on Pre-Roll, provided pricing discipline maintains the 60.69% YoY price step without compressing the Flower engine.
Competitive Landscape
Bask (MA) sits at rank #50 in Massachusetts Concentrates for October 2026, improving 29 places from #79 year over year and rising 25 spots from #75 over the last three months, while still trailing its historical peak of #22 from October 2024 by 28 positions; in the same period, Good Chemistry Nurseries moved from #2 to #1 with 129.34% year-over-year sales growth and Nature's Heritage climbed from #3 to #2 alongside 13.65% growth, whereas Crispy Commission Concentrates slipped from #1 to #3 with a -44.25% decline; this pattern implies Bask (MA) is recovering share faster than its mid-tier peers but remains far from leadership, suggesting the current trajectory is a rebound phase rather than a return to prior peak position.
Notable Products
Bask (MA) priced its lineup well below comparable items in October 2026, with an average 25.5% discount versus similar products, even while some leaders like Meyer Hashsky (28g) ran above peers. That pricing stance helps concentrate demand in value-driven formats like hash and large-format flower, so most of its sales come from lower-priced comparables.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
