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Jun-2024
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Overview
Market Insights Snapshot
Bask (MA) has shown a notable performance in the Massachusetts market, particularly within the Flower and Pre-Roll categories. In the Flower category, Bask (MA) has improved its ranking from 42nd in March 2024 to 26th by June 2024, indicating a positive trend and increasing consumer preference. This upward movement is reflected in their sales, which peaked in May 2024. On the other hand, in the Concentrates category, Bask (MA) did not make it into the top 30 brands, which could be a point of concern for the brand's market penetration in this segment.
In the Pre-Roll category, Bask (MA) has maintained a relatively stable performance, with rankings hovering between 15th and 19th from March to June 2024. This consistency suggests a steady consumer base and reliability in this product segment. However, the absence of Bask (MA) from the top 30 brands in the Concentrates category throughout the same period highlights an area for potential growth and strategic focus. Overall, while Bask (MA) is making strides in certain categories, there is room for improvement to achieve a more balanced performance across all product segments.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Bask (MA) has shown notable progress in its rankings and sales over recent months. While it started at rank 42 in March 2024, it climbed steadily to rank 26 by June 2024. This upward trend is indicative of a positive reception and growing market presence. In contrast, Cresco Labs experienced fluctuating ranks, peaking at 18 in April but dropping to 24 by June, suggesting a less stable market position. Ozone had inconsistent visibility, missing ranks in April and May, which could indicate challenges in maintaining a steady market presence. Standard Farms saw a decline from rank 11 in March to 27 in June, reflecting a significant drop in market traction. Meanwhile, Trees Co. (TC) showed a mixed performance, with ranks varying between 16 and 25. These dynamics highlight Bask (MA)'s relative stability and growth potential in a competitive market, positioning it as a brand to watch in the Massachusetts flower category.
Notable Products
In June 2024, Donny Burger Pre-Roll (1g) continued its streak as the top-performing product for Bask (MA), with notable sales reaching 9038 units. Donny Burger (3.5g) surged to the second position, showing a significant rise from its fourth place in May 2024. Grapes and Cream Pre-Roll (1g) climbed to the third spot, maintaining steady growth over the past months. Wedding Cake Pre-Roll (1g) re-entered the rankings at fourth place with strong sales figures. Whistling Moon Traveler Pre-Roll (1g) dropped to fifth position, indicating a slight decline from its consistent third place in previous months.
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