Bask (MA)

In the competitive landscape of the Massachusetts pre-roll category, Bask (MA) has experienced fluctuating rankings over the summer of 2024, indicating a dynamic market presence. While Bask (MA) started strong in June with a rank of 21, it saw a slight decline to 23 in July and further to 27 in August, before slightly recovering to 26 in September. This trend suggests a need for strategic adjustments to regain its earlier momentum. Notably, Springtime consistently outperformed Bask (MA) with higher ranks, peaking at 16 in August, although it dropped to 27 in September, indicating potential volatility. Meanwhile, Resinate and Terp Stix maintained stable positions outside the top 20, suggesting they are not immediate threats but could capitalize on any further declines by Bask (MA). Interestingly, Miss Grass showed a positive trajectory, climbing from 48 in June to 24 in September, potentially challenging Bask (MA) if this upward trend continues. These insights highlight the competitive pressures Bask (MA) faces and underscore the importance of strategic marketing and product differentiation to maintain and improve its market position.

In September 2024, the top-performing product for Bask (MA) was the Donny Burger Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank consistently from June through September. The Wedding Cake Pre-Roll (1g) secured the second position, showing a slight decline from its previous peak at second place in August. The Whistling Moon Traveler Pre-Roll (1g) moved up to third place, improving from fifth place in August with a notable sales figure of 2,433 units. The LA Kush Cake Pre-Roll (1g) entered the rankings for the first time in September, capturing the fourth spot. Cap Junky Pre-Roll (1g) also made its debut in the rankings, securing fifth place.