Market Insights Snapshot
When it comes to the performance of Massachusetts-based cannabis brand Bask (MA), there's a notable upward trend in their category rankings over the period from July to October 2023. In the Concentrates category, Bask (MA) made a significant leap from not being in the top 20 brands in July to securing the 78th position in August and September, and further improving to the 72nd spot in October. This indicates a positive trajectory for the brand in this category.
In the Flower and Pre-Roll categories, Bask (MA) consistently maintained a position within the top 20 brands in Massachusetts. In the Flower category, the brand fluctuated slightly, moving from 31st place in July to 29th in August, peaking at 23rd in September, and settling at 28th in October. Meanwhile, the Pre-Roll category saw a steady climb for Bask (MA), starting at 32nd position in July, moving up to 25th in August, and reaching 17th in September and 18th in October. This consistent upward movement, particularly in the Pre-Roll category, signals a strong and growing presence for Bask (MA) in these categories.
In the Massachusetts Flower category, Bask (MA) has seen a fluctuating competitive landscape. In July 2023, Bask (MA) was not in the top 20, but it improved its rank to 23rd in September, only to fall back to 28th in October. This indicates a volatile market with shifting consumer preferences. Notably, In House consistently outperformed Bask (MA), maintaining a higher rank and sales throughout the period. Sanctuary Medicinals and The Heirloom Collective had a similar trajectory to Bask (MA), with ranks and sales fluctuating month-to-month. Interestingly, Bailey's Buds showed a steady improvement in rank, despite lower sales, suggesting a potential growth opportunity. This analysis underscores the dynamic nature of the Massachusetts Flower category and the need for brands like Bask (MA) to continuously adapt to stay competitive.
In October 2023, Bask (MA) saw its top-performing product as the 'Donny Burger Pre-Roll (1g)' maintaining its consistent first-place ranking from previous months with sales reaching 4,512 units. The 'Temple Kush Pre-Roll (1g)' climbed the rankings to secure the second position, up from its previous unranked status in September. A new entrant, 'Singapore Sling (3.5g)', made a strong debut in the third spot. The 'Sour Diesel Pre-Roll (1g)' slipped slightly to fourth place from its third-place ranking in the prior two months. Lastly, the 'Wedding Cake (3.5g)' held steady in the fifth position, the same as its August ranking.