DEBUNK

Data Snapshot: Jun 11, 2024
DEBUNK Cannabis Brand Logo
$1M+

May-2024

Sales

Strong Growth

Trend

6-Month

57

Product Count

SKUs

DEBUNK

Overview

DEBUNK is a pioneering cannabis brand known for their innovative, flavor-focused products that emphasize transparency. They cater to all experience levels in the cannabis community, and provide a wealth of cannabis-related information through their content library, encompassing articles, blogs, and websites. The brand also offers online ordering with options for in-store pick-up or free delivery, increasing accessibility to their wide range of cannabis items.
Product Trends

DEBUNK Categories

DEBUNK Sales

Market Insights Snapshot

DEBUNK Historical Sales by Category

DEBUNK's performance across various categories and states/provinces shows a mixed but generally positive trend. In Alberta, the brand has seen a decline in the Concentrates category, dropping from 13th place in February to falling out of the top 30 by May. However, their Vapor Pens category has shown impressive growth, moving from 23rd place in February to 9th place by May, with sales increasing consistently each month. This indicates a strong consumer preference for DEBUNK's Vapor Pens in Alberta, despite the challenges in other categories.

In British Columbia and Ontario, DEBUNK's performance has been relatively stable and promising. In British Columbia, the brand's Vapor Pens have climbed from 11th place in February to 5th place in May, showcasing a significant upward trajectory. Similarly, in Ontario, Vapor Pens have also shown strong performance, advancing from 18th place in February to 7th place in May. On the other hand, DEBUNK's Concentrates in Ontario have not fared as well, falling out of the top 30 in April before reappearing in 31st place in May. This mixed performance highlights the brand's strong foothold in the Vapor Pens category across multiple provinces, while also pointing to areas for improvement in other categories.

May-2024 Rank
Concentrates
Pre-Roll
Vapor Pens
46
9
9
5
31
71
7
10
DEBUNK

Competitive Landscape

In the competitive landscape of Vapor Pens in Ontario, DEBUNK has shown a remarkable upward trajectory in rankings and sales over the past few months. Starting from the 18th position in February 2024, DEBUNK climbed to 7th place by May 2024, indicating a significant improvement in market presence. This upward movement is contrasted by brands like Spinach, which also improved but at a slower pace, moving from 13th to 8th place. Meanwhile, Tribal maintained a strong and consistent position at 5th place, showcasing its stable market dominance. On the other hand, Endgame saw a slight decline, dropping from 5th to 6th place, and Adults Only experienced a minor fluctuation, ending up at 9th place in May. DEBUNK's rapid ascent in the rankings, coupled with a consistent increase in sales, suggests a growing consumer preference and effective marketing strategies that have outpaced several competitors in the Ontario Vapor Pens market.

DEBUNK market ranking for ON Vapor Pens

DEBUNK

Notable Products

The top-performing product for DEBUNK in May-2024 is ICE- Moon Drops Liquid Diamonds Cartridge (1g), maintaining its first-place position for the second consecutive month with sales of 15,116 units. ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) holds the second rank, consistent with its position from April-2024, showing a steady increase in sales. 24K Gold Apricot Mango Kush Full Spectrum Cartridge (1g) remains in third place, demonstrating stable performance over the past three months. The Fifty Triple Infused Blunt (0.75g) continues to hold the fourth rank, despite a slight dip in sales compared to April-2024. Blue Widow Berry Kush Full Spectrum Cartridge (1g) retains the fifth spot, marking a consistent decline in sales from February-2024.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
ICE- Moon Drops Liquid Diamonds Cartridge (1g)
Vapor Pens
>5
2
1
1
ICE- Kiwi Kush Liquid Diamonds Cartridge (1g)
Vapor Pens
>5
4
2
2
24K Gold Apricot Mango Kush Full Spectrum Cartridge (1g)
Vapor Pens
1
1
3
3
Fifty Triple Infused Blunt (0.75g)
Pre-Roll
3
3
4
4
Blue Widow Berry Kush Full Spectrum Cartridge (1g)
Vapor Pens
2
5
5
5
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