Market Insights Snapshot
In the Concentrates category, DEBUNK has shown a steady performance in Alberta with a slight increase in ranking from 14th in August to 9th in October, before settling at 10th in November. However, in Saskatchewan, the brand's ranking has been slipping from 8th in August to 22nd in November. In Ontario and British Columbia, the brand maintained a consistent middle-of-the-pack ranking. Notably, the brand wasn't in the top 20 in the Pre-Roll category in Alberta in August and November, which could be an area for improvement.
Regarding Vapor Pens, DEBUNK has shown impressive performance in Ontario, maintaining a ranking within the top 15 from August to November. In contrast, the brand's performance in Saskatchewan has been declining, dropping from 47th in August to 67th in November. In Alberta, the brand's ranking hovered around the 20th spot, while in British Columbia, there was a positive shift with the brand moving up from 30th in August to 19th in November. Sales trends indicate a significant increase in September compared to August across most states, but the details will be reserved for a deeper analysis.
In the Vapor Pens category within Ontario, DEBUNK's competitive landscape has seen some interesting shifts. Ness started strong in August 2023, ranking 4th, but has seen a steady decline, dropping to 11th place by November 2023. Sherbinskis maintained a consistent 10th place rank, while Spinach hovered around 13th and 14th place. Pure Sunfarms experienced a slight drop in rank, moving from 11th to 14th place. DEBUNK itself saw some fluctuation, moving from 14th place in August to 12th in September, dropping to 15th in October, and then rebounding to 12th in November. This suggests a volatile market with opportunities for DEBUNK to capitalize on the inconsistent performance of competitors.
In November 2023, the top-performing products from DEBUNK were predominantly from the Vapor Pens category. The 'ICE- Moon Drops Liquid Diamonds Cartridge (1g)' retained its top position from the previous month, with sales figures reaching 4980 units. The 'ICE- Kiwi Kush Liquid Diamonds Cartridge (1g)' moved up a rank to secure the second position. The 'Blue Widow Berry Kush Full Spectrum Cartridge (1g)', despite a drop in ranking from October, managed to secure the third position. The '24K Gold Apricot Mango Kush Full Spectrum Cartridge (1g)' and 'Fresh- Super Sour Diesel Live Resin Cartridge (1g)' rounded up the top five, with the former making a significant jump in rankings from August.