.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DEBUNK's performance in the Pre-Roll category has shown varying trends across the Canadian provinces. In Alberta, the brand has struggled to maintain a top 30 position, with rankings consistently above 48 and sales decreasing from November 2025 to February 2026. In British Columbia, DEBUNK saw a brief improvement in December 2025, reaching a rank of 31, but then fell to 43 by February 2026, indicating a volatile presence in the market. Similarly, in Ontario, the brand did not break into the top 30 at any point, with consistent rankings in the mid-50s to 60s, highlighting a challenging landscape for DEBUNK's Pre-Roll products in these regions.
Conversely, DEBUNK's Vapor Pens have exhibited stronger performance, particularly in Alberta and British Columbia. In Alberta, DEBUNK maintained a top 10 position, though it experienced a gradual decline from rank 7 in November 2025 to rank 9 by February 2026. Meanwhile, in British Columbia, the brand started strong at rank 5 but saw a significant drop to rank 13 by February 2026. In Ontario, a similar downward trend was observed, with the brand slipping from rank 8 to 15 over the same period. In Saskatchewan, DEBUNK's Vapor Pens have been less stable, fluctuating between ranks 12 and 19, suggesting a more competitive market in this province.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has experienced a notable shift in its market position from November 2025 to February 2026. Initially holding a strong 8th place rank consistently from November through January, DEBUNK saw a significant drop to 15th place in February. This decline in rank coincided with a substantial decrease in sales, which plummeted from over a million in January to just under 600,000 in February. Meanwhile, competitors such as Endgame maintained a steady 13th place rank throughout the same period, and Purple Hills held a consistent position around 14th and 15th place. Notably, Fuego Cannabis (Canada) showed resilience, improving from 18th to 14th in December before settling at 16th in February. These dynamics suggest that while DEBUNK was previously a leading brand, its recent downturn in rank and sales indicates a need for strategic adjustments to regain its competitive edge in the Ontario vapor pen market.
Notable Products
In February 2026, DEBUNK's top-performing product was the ICE - Moon Drops Liquid Diamonds Cartridge in the Vapor Pens category, maintaining its first-place ranking from January despite a sales decrease to 8034 units. The 24k Gold Infused Pre-Roll 5-Pack in the Pre-Roll category consistently held the second rank from January, with notable sales of 7212 units. Blackberry Haze Liquid Diamond Cartridge, also in Vapor Pens, remained in third place, showing a steady position since January. ICE - Melonade Liquid Diamond Cartridge improved its ranking to fourth, up from fifth in January. ICE - Glass Apple Liquid Diamond Cartridge moved down to fifth place, having been fourth in January, indicating a slight dip in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
