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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, DEBUNK concentrated 73.71% of sales in Vapor Pens, where sales fell 48.02% year over year but rose 7.46% month over month, while Pre-Roll held 25.99% share with a 46.48% YoY decline and a 12.81% MoM drop. Concentrates remained a rounding‑error at 0.30% share despite a 98.31% MoM jump, and the brand’s average price was up 0.65% YoY as Vapor Pens averaged $35.43 and Pre-Roll averaged $30.84. With Vapor Pens anchored to a rank of 14 in Alberta, the mix and the divergent MoM trajectories imply DEBUNK is leaning back into its core pen franchise for stabilization while Pre-Roll contraction drags overall scale.
The pattern implies a defensive, pen-led positioning: a 73.71% Vapor Pen mix paired with a 7.46% MoM uptick supports depth over breadth, while the 12.81% MoM retreat in Pre-Roll and a 46.48% YoY drop signal pruning in a secondary lane. The 98.31% MoM lift in Concentrates off a 0.30% share base is too small to rebalance exposure, and a 0.65% YoY average price increase alongside a 48.02% YoY decline in Vapor Pens suggests price discipline is not offsetting unit softness. Net of these shifts, holding rank 14 in Alberta Vapor Pens points to a need for either mix reweighting toward faster-recovering subsegments or targeted pricing to convert the MoM pen momentum into sustained share.
Competitive Landscape
DEBUNK sits at rank #20 in June 2026, down 11 positions year over year from #9 and 2 spots lower than March 2026’s #18, while remaining far off its peak at #4 in January 2025; in contrast, Spinach climbed from #6 to #1 year over year with 173.8% sales growth, and BoxHot slipped from #2 to #3 alongside a 22.1% sales decline. Over the same period, Back Forty / Back 40 Cannabis moved up from #4 to #2 with 15.3% growth, whereas General Admission fell from #1 to #4 with a 24.6% drop; DEBUNK’s 2-rank slide since March 2026 and 11-rank YoY decline imply erosion of shelf velocity relative to faster-rising leaders and pressure to reposition within ON Vapor Pens.
Notable Products
Moon Drops Triple Bubble Hash Infused Pre-Roll 5-Pack (2.5g) posted the steepest decline in June 2026 at -26.5% and slipped to rank 5, while 24k Gold Infused Pre-Roll 5-Pack (2.5g) fell -8.6% at rank 2; in contrast, ICE - Glass Apple Liquid Diamond Cartridge (1g) climbed +36.8% to rank 4 and ICE - Moon Drops Liquid Diamonds Cartridge (1g) inched +4.9% while holding rank 1. With Vapor Pens occupying six of the top ten and two of the top four ranks, the category’s upward pull is offset by Pre-Roll volatility, implying resource allocation should tilt toward scaling leading cartridges while pruning weaker pre-roll variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
