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Oct-2025
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Overview
Market Insights Snapshot
DEBUNK's performance in the Pre-Roll category shows varied results across Canadian provinces. In Alberta, the brand has not made it into the top 30 rankings, indicating a struggle to gain traction in this specific category. However, in British Columbia, DEBUNK managed to climb up the ranks from 30th in July to 27th in September, only to fall significantly to 53rd by October. This suggests a volatile market presence in British Columbia. Meanwhile, in Ontario, DEBUNK consistently hovered around the 49th to 50th position, indicating a stable yet modest performance in the Pre-Roll sector.
In contrast, DEBUNK's Vapor Pens category exhibits stronger performance across the provinces. In Alberta, the brand maintained a steady position among the top ranks, advancing from 6th to 5th place by October, reflecting a solid foothold in the market. Similarly, in Ontario, DEBUNK remained in the top 10, showcasing a consistent demand. However, the situation in British Columbia was less stable, with the brand dropping from 3rd to 8th place by October, indicating potential challenges or increased competition. In Saskatchewan, DEBUNK improved its position from 13th to 17th over the months, suggesting a need for strategic adjustments to regain momentum.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, DEBUNK has shown a promising upward trajectory in recent months. While maintaining a steady 6th rank from July to September 2025, DEBUNK climbed to the 5th position in October 2025, indicating a positive shift in its market presence. This advancement is particularly noteworthy given the consistent performance of competitors like BoxHot, which held a firm grip on the 3rd rank throughout the same period. Meanwhile, General Admission and Sticky Greens maintained their 4th and 5th positions respectively, with Sticky Greens slipping to 6th in October, allowing DEBUNK to overtake them. This shift in rank for DEBUNK is accompanied by a notable increase in sales, especially in October, where it surpassed the sales figures of XPLOR, which fluctuated between 5th and 7th ranks. DEBUNK's ability to improve its rank amidst strong competition suggests a growing consumer preference and effective market strategies that could further enhance its position in the Alberta vapor pen market.
Notable Products
In October 2025, the top-performing product from DEBUNK was the ICE- Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, retaining its number one rank from July and August, and reclaiming it after dropping to second place in September, with sales of 12,916 units. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) maintained a strong position, ranking second in October after briefly topping the charts in September. The Blackberry Haze Liquid Diamond Cartridge (1g) improved its standing by moving up to third place from fourth in previous months. Strawnana Liquid Diamond Cartridge (1g) was ranked fourth, having entered the rankings in September. ICE - Melonade Liquid Diamond Cartridge (1g) consistently held the fifth position across all four months, showing stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
