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Sep-2025
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Overview
Market Insights Snapshot
DEBUNK's performance across various categories and regions shows a mixed yet intriguing pattern. In Alberta, DEBUNK's ranking in the Pre-Roll category has not been strong, consistently staying outside the top 30, which suggests potential challenges in this segment. However, their performance in the Vapor Pens category in Alberta is notably impressive, maintaining a top 5 position, reflecting a strong market presence and consumer preference. Meanwhile, in British Columbia, DEBUNK has maintained a stable third position in the Vapor Pens category, indicating consistent consumer demand despite a gradual decline in sales over the months. This suggests that while they are a preferred choice, there might be room for competitive threats or market saturation.
In Ontario, DEBUNK's performance in the Vapor Pens category has shown positive momentum, climbing from the tenth to the seventh position before slightly dropping to the eighth in September. This upward trend highlights growing consumer interest and potential market share expansion. However, their Pre-Roll category ranking in Ontario remains below the top 30, indicating a need for strategic enhancement in this segment. In Saskatchewan, DEBUNK's rank in the Vapor Pens category has experienced a decline from ninth to sixteenth place, suggesting potential challenges in maintaining consumer interest or facing increased competition. These insights reveal the dynamic nature of DEBUNK's market performance across different regions and categories, with varying degrees of success and areas for potential growth.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has shown a dynamic performance over the months from June to September 2025. Initially ranked 10th in June and July, DEBUNK made a notable leap to 7th place in August, before settling at 8th in September. This upward trend in the middle of the period indicates a positive reception and growing consumer interest. However, the brand faces stiff competition from General Admission, which, despite a decline from 3rd to 7th place, maintains a higher sales volume. Meanwhile, Adults Only has shown significant improvement, climbing from 8th to 6th place, suggesting a potential threat to DEBUNK's market position. On the other hand, Weed Me experienced a decline, dropping from 7th to 10th place, which could provide an opportunity for DEBUNK to capture more market share. The fluctuating ranks and sales figures highlight the competitive volatility in the Ontario vapor pens market, emphasizing the need for strategic marketing efforts by DEBUNK to sustain and improve its market position.
Notable Products
In September 2025, the top-performing product from DEBUNK was the ICE- Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its rank at number one for four consecutive months, despite a decrease in sales to 13,743 units. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, consistently showing strong performance over the months. Notably, the Blackberry Haze Liquid Diamond Cartridge (1g) climbed from fourth to third place, indicating a positive trend in its popularity. The Strawnana Liquid Diamond Cartridge (1g) entered the rankings at fourth in September, showcasing a new interest in this product. Lastly, the ICE - Melonade Liquid Diamond Cartridge (1g) remained in the fifth position, maintaining its steady presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
