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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
DEBUNK’s mix in August 2026 concentrated 67.69% of sales in Vapor Pens and 32.12% in Pre-Roll, with Vapor Pens down 63.04% year over year and 30.15% month over month while Pre-Roll declined 43.81% year over year but grew 5.11% month over month; Concentrates held 0.19% share with an 82.40% year-over-year drop and a 51.67% month-over-month decline. With an average price down 2.18% year over year to $34.26 and Vapor Pens averaging $36.11 versus Pre-Roll at $30.89, the shift shows heavier exposure to a sharply contracting core (Vapor Pens) alongside a modest month-over-month lift in the secondary leg (Pre-Roll). In British Columbia Vapor Pens, DEBUNK ranked 19, implying middle-tier visibility that did not offset the 58.57% brand-level year-over-year sales decline.
The pattern implies a repositioning opportunity: sustaining the 5.11% month-over-month uptick in Pre-Roll while mitigating Vapor Pens’ 30.15% month-over-month slide could rebalance the 67.69% dependence on a weakening category and temper the 51.22% two-year contraction. With Concentrates shrinking 51.67% month over month on just 0.19% share and Vapor Pens’ 63.04% year-over-year decline outweighing Pre-Roll’s 43.81% drop, the current price ladder (Vapor Pens at $36.11 vs. Pre-Roll at $30.89) suggests emphasizing value tiers in Pre-Roll and selective SKU rationalization in Vapor Pens to stabilize rank positions around 19 and reduce volatility.
Competitive Landscape
DEBUNK sits at rank #22 in ON Vapor Pens in August 2026, down 15 places year over year from #7, and 2 places lower than its May 2026 position of #20, while still far from its peak at #4 in January 2025; meanwhile, Spinach climbed from #4 to #1 with 152.8% YoY sales growth and Jays (Canada) jumped from #17 to #5 with 110.0% YoY sales growth, in contrast to DEBUNK’s downward rank drift and a recent three-month slide of 2 ranks. With category leaders consolidating at #1–#3 and even General Admission slipping from #3 to #4 despite a 16.6% YoY sales decline, the pattern implies DEBUNK’s rank trajectory is losing relative momentum as faster-advancing peers widen the gap in both placement and growth pace.
Notable Products
ICE - Moon Drops Liquid Diamonds Cartridge (1g) leads August 2026 for DEBUNK at rank 1 but fell 16.2% month over month while the 24k Gold Infused Pre-Roll 5-Pack (2.5g) at rank 3 declined 11.4%, signaling that the largest declines are concentrated at the top of the chart. Meanwhile, Moon Drops Triple Bubble Hash Infused Pre-Roll 5-Pack (2.5g) climbed 17.8% to hold rank 2 as Darts - Sour ZKZ Bubble Hash Infused Pre-Roll 5-Pack (2.5g) also rose 17.8% to rank 4, and four of the top ten are Vapor Pens even as three of those pens posted double-digit MoM declines. Peach Crescendo Liquid Diamonds Disposable (1g) at rank 5 dropped 29.4% and Moon Drops Liquid Diamonds Disposable (1g) at rank 9 slid 30.7%, while ICE - Melonade Liquid Diamond Cartridge (1g) fell 12.5%, indicating that disposables and adjacent cartridges are under pressure despite top-line revenue near $199,883 on the leading SKU. The pattern implies DEBUNK is pivoting toward Pre-Rolls as steady volume anchors while Vapor Pens need SKU-level pruning and price-pack adjustments to sustain share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
