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Jun-2024
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Overview
Market Insights Snapshot
DEBUNK has shown varied performance across different states and categories. In Alberta, the brand has experienced mixed results. For instance, in the Concentrates category, DEBUNK was ranked 15th in March 2024 but did not appear in the top 30 in subsequent months, indicating a significant drop-off. However, in the Vapor Pens category, DEBUNK maintained a relatively strong presence, ranking between 10th and 12th from March to June 2024. This consistency in the Vapor Pens category contrasts with their fluctuating performance in Pre-Rolls, where their ranking varied from 47th to 52nd over the same period.
In British Columbia, DEBUNK's performance in the Vapor Pens category has been notably strong, consistently ranking in the top 10 and even reaching the 5th position in May and June 2024. Conversely, their performance in the Concentrates category has seen a downward trend, slipping from 5th in March to 11th in June 2024. Meanwhile, in Ontario, DEBUNK's performance in Vapor Pens has been impressive, moving up from 12th in March to 7th in May, before slightly dropping back to 9th in June. However, their presence in Concentrates and Pre-Rolls has been less consistent, with rankings falling out of the top 30 in several months.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has shown notable fluctuations in its ranking and sales over recent months. DEBUNK's rank improved from 12th in March 2024 to 7th in May 2024, before slightly dropping to 9th in June 2024. This upward trajectory, followed by a minor decline, suggests a volatile yet promising market presence. In comparison, Good Supply experienced a dip in April and May but rebounded to 7th place in June, indicating strong recovery and competition. Similarly, Spinach maintained a relatively stable position, peaking at 8th place in May and June. Meanwhile, Fuego Cannabis (Canada) saw a significant drop from 7th in March to 11th in May and June, highlighting potential market challenges. Adults Only also showed a downward trend, slipping from 8th in April to 10th in June. These dynamics underscore the competitive pressures DEBUNK faces, yet its ability to climb the ranks suggests effective strategies that could be further optimized to sustain and enhance its market position.
Notable Products
In June 2024, the top-performing product from DEBUNK was ICE- Moon Drops Liquid Diamonds Cartridge (1g), maintaining its first-place ranking for the third consecutive month with sales of 12,862 units. ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) held the second position, consistent with its ranking from the previous two months. The 24K Gold Apricot Mango Kush Full Spectrum Cartridge (1g) remained in third place, showing a steady performance over the past three months. Fifty Triple Infused Blunt (0.75g) continued to rank fourth, mirroring its position from April and May. Notably, ICE - Glass Apple Liquid Diamond Cartridge (1g) entered the rankings at fifth place, indicating a strong debut in the product lineup.
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