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Apr-2025
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Overview
Market Insights Snapshot
DEBUNK's performance in the Pre-Roll category has shown varied results across different provinces. In Alberta, the brand experienced a decline, dropping from the 29th position in March 2025 to 36th in April 2025, which indicates a struggle to maintain its foothold in the top 30. Conversely, in British Columbia, DEBUNK maintained a relatively stable presence, ranking consistently within the top 30, albeit with minor fluctuations. However, the brand failed to break into the top 30 in Ontario, holding a position of 39th in March and slipping to 44th in April, which highlights a significant challenge in capturing market share in this region.
In contrast, DEBUNK's performance in the Vapor Pens category has been more promising. The brand consistently ranked within the top 10 in Alberta, maintaining a stable position despite a gradual decrease in sales. Similarly, DEBUNK held strong in British Columbia, consistently ranking 3rd from January through April 2025, demonstrating strong consumer preference and market penetration. In Ontario, the brand experienced a slight decline, moving from 4th in January to 7th in April, while still maintaining a top 10 position. Meanwhile, in Saskatchewan, DEBUNK saw a slight drop from 7th to 10th, indicating a competitive environment that may require strategic adjustments to regain higher rankings.
Competitive Landscape
In the Ontario Vapor Pens category, DEBUNK has experienced a notable shift in its competitive positioning from January to April 2025. Initially ranked 4th, DEBUNK's rank slipped to 7th by April, indicating increased competition and potential challenges in maintaining its market share. Despite this decline, DEBUNK's sales figures remain robust, although they have shown a downward trend over the months. In contrast, Spinach improved its rank from 8th to 5th, suggesting a successful strategy in capturing consumer interest, while Tribal maintained a relatively stable position, oscillating between 6th and 7th. Meanwhile, Weed Me experienced a slight decline, mirroring DEBUNK's trajectory but maintaining a consistent presence in the top 10. These dynamics highlight the competitive pressures DEBUNK faces in sustaining its market position amidst fluctuating consumer preferences and strategic maneuvers by its rivals.
Notable Products
In April 2025, the top-performing product from DEBUNK was the ICE- Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank consistently from January through April, despite a sales figure decrease to 18,720 units. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) held steady in the second position, showing resilience with consistent sales figures over the months. The ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) improved its rank from fourth in March to third in April, indicating a positive trend in its popularity. The 24K Gold Apricot Mango Kush Full Spectrum Cartridge (1g) entered the rankings in March at third place but settled at fourth in April, showing a slight drop in sales. Finally, the ICE - Melonade Liquid Diamond Cartridge (1g) remained consistently in fifth place throughout the first four months of 2025, suggesting stable performance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
