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Aug-2025
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Overview
Market Insights Snapshot
In the realm of cannabis brands, DEBUNK has showcased intriguing performance patterns across various Canadian provinces and product categories. In the Alberta market, DEBUNK's presence in the Pre-Roll category has been somewhat inconsistent, with rankings fluctuating from 37th in May 2025 to 42nd by August. This indicates a challenge in maintaining a top 30 position, suggesting potential market saturation or increased competition. Conversely, DEBUNK's Vapor Pens have demonstrated a strong upward trajectory in Alberta, rising from 8th to 5th position over the same period, reflecting a growing consumer preference or successful marketing strategies in this category.
In British Columbia, DEBUNK has maintained a steady third position in Vapor Pens, indicating a solid foothold and consistent consumer demand. However, their performance in the Pre-Roll category has seen slight volatility, slipping to 28th in July before recovering to 25th in August. The Ontario market presents a mixed picture; while DEBUNK's Vapor Pens have shown resilience, bouncing back to 7th position in August after a dip, their Pre-Roll products have struggled to break into the top 30. This suggests that while DEBUNK is capitalizing on certain product lines, there remains room for growth and strategic adjustments in others. Meanwhile, in Saskatchewan, DEBUNK's Vapor Pens have experienced a slight improvement in rankings, moving from 11th to 9th, indicating a positive reception in this market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has experienced a dynamic shift in its market position over the summer of 2025. Starting at rank 7 in May, DEBUNK saw a dip to rank 10 in June, before climbing back to rank 7 by August. This fluctuation in rank can be attributed to varying sales performance, with a notable drop in sales in June, followed by a recovery in August. In comparison, General Admission maintained a relatively stable position, consistently ranking between 4 and 6, while Tribal held a steady rank of 5 throughout the period. Meanwhile, Weed Me and Adults Only showed less volatility, with Weed Me slipping slightly from rank 7 to 8, and Adults Only hovering around rank 9 to 10. DEBUNK's ability to rebound in rank by August suggests a resilience in its market strategy, although it faces stiff competition from these well-established brands.
Notable Products
In August 2025, the top-performing product for DEBUNK was the ICE- Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking since May 2025 with sales of 18,835 units. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) held steady in second place, showing an increase in sales from the previous month. The ICE - Kiwi Kush Liquid Diamonds Cartridge (1g) also remained third, with a slight uptick in sales. Notably, the Blackberry Haze Liquid Diamond Cartridge (1g) entered the rankings for the first time, securing the fourth position. Lastly, the ICE - Melonade Liquid Diamond Cartridge (1g) maintained its fifth-place spot, reflecting a positive growth trajectory since its introduction in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
