.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DEBUNK has shown varied performance across different categories and regions, with some notable trends in the Canadian cannabis market. In the Alberta market, the brand's Pre-Roll category experienced a downward trend, slipping from 36th in April to 45th by July 2025, indicating a decline in popularity or increased competition within this category. Conversely, DEBUNK's Vapor Pen category in Alberta maintained a strong presence, consistently ranking around 8th place, with a noticeable increase in sales from April to July, suggesting that this category remains a robust performer for the brand. Meanwhile, in British Columbia, DEBUNK's Vapor Pens secured a solid 3rd place ranking throughout the period, highlighting the brand's stronghold in this category, while their Pre-Roll category saw a slight dip, moving from 23rd to 28th place by July.
In Ontario, DEBUNK's performance in the Vapor Pens category witnessed some fluctuations, dropping from 7th to 10th place in June before recovering slightly to 9th in July. This movement suggests potential volatility or increased competition in this category. On the other hand, the Pre-Roll category in Ontario showed a consistent lower-tier presence, with rankings hovering around the mid-40s, indicating room for growth or a need for strategic adjustments. In Saskatchewan, DEBUNK maintained a steady position in the Vapor Pens category, consistently ranking around 10th to 11th place, reflecting a stable market position. These insights underscore the varying dynamics across regions and categories, pointing to areas where DEBUNK could leverage its strengths or address challenges to enhance its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has experienced notable fluctuations in its ranking over the past few months. Starting strong in April and May 2025 with a rank of 7, DEBUNK faced a decline to 10 in June, before slightly recovering to 9 in July. This shift indicates a competitive pressure from brands like Weed Me and Kolab, which consistently maintained higher ranks, with Weed Me improving from 8 to 7, and Kolab climbing from 10 to 8 over the same period. Despite DEBUNK's sales dip in June, its recovery in July suggests resilience, though it remains crucial for DEBUNK to strategize effectively to regain its earlier rank amidst the competitive advancements of brands like Adults Only, which also saw improvements in their rankings.
Notable Products
In July 2025, ICE- Moon Drops Liquid Diamonds Cartridge (1g) maintained its top position, consistently ranking first in the Vapor Pens category with a notable sales figure of 20,069 units. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) also continued its strong performance, holding the second rank in the Pre-Roll category, showing stable sales compared to previous months. ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) remained steadfast at third place, demonstrating consistent demand. Notably, ICE - Glass Apple Liquid Diamond Cartridge (1g) improved its rank from fifth in June to fourth in July, reflecting a positive sales trend. A new entry, ICE - Melonade Liquid Diamond Cartridge (1g), debuted at fifth place, indicating potential growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
