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Dec-2025
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Overview
Market Insights Snapshot
DEBUNK's performance in the Alberta market reveals a mixed trajectory across different product categories. In the Pre-Roll category, DEBUNK saw a decline in its rankings, falling from 41st in September 2025 to 51st by December 2025. This downward trend was accompanied by a decrease in sales from CAD 169,018 to CAD 124,289. However, in the Vapor Pens category, DEBUNK maintained a stronger position, consistently ranking within the top 10. Despite a slight drop in sales from October to December, the brand's ability to hold its rank suggests a stable consumer base for its vapor pen products in Alberta.
In British Columbia, DEBUNK's presence in the Vapor Pens category remained robust, with the brand reclaiming its 4th position by December 2025 after a brief drop to 8th in October. This recovery indicates a strong market response and potential growth in consumer preference. Conversely, the Pre-Roll category exhibited volatility, with DEBUNK dropping out of the top 30 in October before recovering to 30th place by December. This fluctuation could point to challenges in maintaining a competitive edge in British Columbia's Pre-Roll market. Meanwhile, in Ontario, DEBUNK's Vapor Pens consistently ranked in the top 10, highlighting a steady demand, whereas the Pre-Roll category saw the brand struggling to break into higher ranks, suggesting room for strategic improvements.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has shown a consistent performance with a rank of 9th in September and October 2025, improving to 8th in November and maintaining this position in December. This upward trend in rank is indicative of DEBUNK's growing market presence, especially as it surpasses Weed Me, which remained at 10th place in September and October before improving to 9th in November and December. Meanwhile, Endgame has also been climbing the ranks, moving from 14th in September to 10th by December, suggesting increasing competition. However, DEBUNK's sales figures have remained robust, with a notable increase in November, reflecting its ability to capitalize on market opportunities. In contrast, Tribal and Adults Only have maintained their positions at 6th and 7th respectively, indicating a stable yet competitive environment. DEBUNK's strategic improvements in rank and sales highlight its potential to further challenge higher-ranked competitors in the Ontario vapor pen market.
Notable Products
In December 2025, the top-performing product from DEBUNK was the 24k Gold Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, regaining its top position with sales figures reaching 12,540. The ICE - Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, which had been the leader in October and November, slipped to second place. ICE - Melonade Liquid Diamond Cartridge (1g) made a notable entry in December with a third-place ranking, despite not being ranked in the previous two months. Strawnana Liquid Diamond Cartridge (1g) maintained a consistent presence, achieving fourth place in December, slightly improving from its previous unranked status in November. ICE - Glass Apple Liquid Diamond Cartridge (1g) held steady in fifth place, showing consistency over the past two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
