.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DEBUNK has shown varied performance across different categories and provinces. In the Pre-Roll category, the brand's presence in Alberta and Ontario has been challenging, as evidenced by their absence from the top 30 rankings in recent months. This indicates a decline in market competitiveness within these regions. However, in British Columbia, DEBUNK experienced a notable fluctuation, dropping to 58th place in October before bouncing back to 31st in November, suggesting a potential recovery or market strategy adjustment.
Conversely, DEBUNK's performance in the Vapor Pens category has been more robust. In British Columbia, the brand maintained a strong presence, ranking consistently within the top 10, although there was a slight dip in October. Meanwhile, in Alberta, despite a small setback in November, DEBUNK remained a significant player, with sales peaking in October. In Ontario, the brand saw a slight improvement in its ranking, indicating stable performance. However, it's worth noting that in Saskatchewan, DEBUNK's ranking showed some volatility, yet the sales figures suggest resilience in the market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has shown resilience and adaptability amidst fluctuating market dynamics. Over the past few months, DEBUNK's rank has seen some shifts, moving from 7th in August 2025 to 9th in September and October, before climbing back to 8th in November. This indicates a recovery in sales momentum, aligning with a notable increase in sales figures for November. In contrast, competitors like Tribal have maintained a steady 6th position, showcasing consistent market dominance, while Adults Only has consistently outperformed DEBUNK, holding the 7th rank from September to November. Meanwhile, Weed Me experienced a slight dip but regained its 9th position in November, closely trailing DEBUNK. The upward trajectory of Jays (Canada), moving from 19th in August to 10th in November, highlights a dynamic market where emerging brands can quickly gain ground. These insights underscore the importance for DEBUNK to continue innovating and leveraging strategic marketing to maintain and improve its competitive position in the Ontario vapor pen market.
Notable Products
In November 2025, the top-performing product from DEBUNK was ICE - Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank with sales of 12,946 units. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) followed closely in second place, consistent with its ranking from the previous month. Blackberry Haze Liquid Diamond Cartridge (1g) held steady in third position, showing a slight decline in sales compared to October. New to the top rankings is ICE - Glass Apple Liquid Diamond Cartridge (1g), debuting at fourth place. Moon Drops Liquid Diamonds Disposable (1g) also entered the rankings at fifth, indicating a growing interest in disposable options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
