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Jun-2024
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Overview
Market Insights Snapshot
Bernard's Cannabis Creations has demonstrated a consistent presence in the Edible category within Alberta. Over the past few months, the brand has maintained a steady ranking, fluctuating slightly but consistently staying within the top 20. In March 2024, they were ranked 16th, and by June 2024, they had returned to the same position after a brief dip to 17th in May. This stability in ranking indicates a solid foothold in the Alberta market, with sales showing a notable increase from May to June, suggesting a potential upward trend in consumer preference or effective marketing strategies during this period.
However, it's important to note that Bernard's Cannabis Creations has not broken into the top 30 brands in other states or provinces for the Edible category during the same timeframe. This absence from other markets highlights a significant area for growth and expansion. The brand's ability to maintain a consistent rank in Alberta could serve as a strong foundation to leverage and enter new markets. Observing their performance in Alberta can provide valuable insights into the strategies that could be replicated or adapted to improve their presence and ranking in other regions.
Competitive Landscape
In the Alberta edible cannabis market, Bernard's Cannabis Creations has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In March 2024, Bernard's ranked 16th, dropped to 15th in April, then fell to 17th in May before rebounding to 16th in June. This volatility suggests a need for strategic adjustments to maintain a stable market position. Notably, Aurora Drift has seen a consistent decline from 13th to 17th place over the same period, which could present an opportunity for Bernard's to capture some of their market share. Meanwhile, Vortex Cannabis Inc. has shown a strong performance, moving from 17th in April to 13th in May and maintaining that position in June, indicating a rising competitor. Additionally, Leisure Club has steadily improved its rank from 17th in March to 14th in June, showcasing a positive growth trajectory. These insights highlight the importance for Bernard's Cannabis Creations to innovate and enhance their offerings to stay competitive in this dynamic market.
Notable Products
In June 2024, the top-performing product from Bernard's Cannabis Creations was Peanut Butter Chocolate Cups (10mg), maintaining its consistent rank of 1st place with sales of $1,888. The 70% Dark Chocolate Bar with Pink Himalayan Salt (10mg) held its 2nd place position with notable sales growth from the previous month. The Milk Chocolate Salted Caramels 4-Pack (10mg) debuted strongly at 3rd place. The Rice Crisp Milk Chocolate Bar (10mg) also made its first appearance in the rankings, securing 4th place. The Strawberry White Chocolate Bar (10mg) experienced a slight drop, moving from 4th to 5th place compared to May 2024.
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