Market Insights Snapshot
In Alberta, Bernard's Cannabis Creations has shown a strong presence in the Edible category. Despite a slight drop in rankings from July to September 2023 (from 15th to 19th), the brand witnessed a significant rebound in October, climbing back to the 13th position. This movement is mirrored in the sales figures, with a dip in August and September followed by a strong recovery in October. However, it's worth noting that the brand was not able to maintain its initial July ranking throughout the period.
Contrastingly, in Ontario, the brand's performance has been less consistent. The brand's ranking in the Edible category fluctuated significantly, peaking at 81st in September before returning to its initial position of 59th in October. Sales figures followed a similar trend, with a marked decrease in August and September, before a slight recovery in October. Meanwhile, in Saskatchewan, Bernard's Cannabis Creations was ranked 39th in July, but no ranking data is available for the subsequent months, indicating that the brand did not make it to the top 20 in this period. This could suggest a need for strategic adjustments in these markets to improve performance.
In the edible category in Alberta, Bernard's Cannabis Creations has experienced a fluctuating market position, with a notable improvement in October 2023. The brand was not among the top 20 in September 2023, indicating a temporary dip in sales. However, it managed to climb back to 13th place in October, surpassing competitors such as Canna Squarz and Legend Cannabis. Despite this, Bernard's Cannabis Creations still trails behind brands like Chowie Wowie and Nowadays, which have consistently ranked higher. The brand's sales have shown a positive trend in October, suggesting a potential recovery and growth in the market.
In October 2023, Bernard's Cannabis Creations saw the 'Peanut Butter Chocolate Cups (10mg)' as their top performer, with sales reaching 2523 units. This product reclaimed its position from 'Hazelnut Butter Chocolates Cups 4-Pack (10mg)', which dropped to second place with fewer sales. The 'Milk Chocolate Salted Caramels 4-Pack (10mg)' managed to improve its ranking from fifth to third place, showing a significant sales recovery compared to the previous month. The 'Rice Crisp Milk Chocolate Bar (10mg)', despite not being in the top five in September, managed to secure the fourth position. Lastly, the '70% Dark Chocolate Bar with Pink Himalayan Salt (10mg)' entered the top five for the first time in October.