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Jun-2024
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Overview
Market Insights Snapshot
Beurre Blanc has shown significant fluctuations in its performance across different categories and regions. In British Columbia, the brand's ranking in the Concentrates category saw a notable rise from 12th in March 2024 to 3rd in April 2024, before dropping to 14th by June 2024. This indicates a strong but volatile presence in the market. Conversely, in the Pre-Roll category, Beurre Blanc's rankings were not within the top 30 for May and June, which could be a point of concern for the brand's market penetration in this segment. The sales figures in Concentrates also reflect this volatility, with a peak in April followed by a significant drop in June.
In Ontario, Beurre Blanc's performance in the Concentrates category has been relatively stable, although it did not break into the top 30 rankings for any month. The brand's Pre-Roll category also remained outside the top 30 but showed consistent sales figures. Interestingly, the Vapor Pens category saw an improvement in rankings from 96th in March to 89th in May, before slipping back to 98th in June. This suggests that while there is some traction, the brand may need to focus more on maintaining and improving its market position in Ontario. Overall, the data indicates that Beurre Blanc has pockets of strength but also areas that require strategic improvements.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll category, Beurre Blanc has experienced fluctuations in its ranking over recent months, which has implications for its market positioning and sales performance. Notably, Beurre Blanc's rank moved from 84th in March 2024 to 91st in April 2024, before slightly improving to 88th in May and June 2024. This indicates a volatile market presence compared to competitors such as 7 Acres, which saw a consistent decline from 59th to 87th over the same period, and Coterie, which also experienced a downward trend from 72nd to 89th. Meanwhile, 3Saints showed a more stable performance, maintaining a rank close to the 90s but ending on a higher note at 86th in June. These dynamics suggest that while Beurre Blanc has managed to recover slightly from its April dip, it still faces significant competition and market volatility, necessitating strategic adjustments to improve its standing and sales in the Ontario Pre-Roll market.
Notable Products
In June 2024, Roulé Infusé Water Hash Infused Pre-Roll (1g) maintained its position as the top-performing product for Beurre Blanc, despite a decline in sales to 2287 units. Indica Water Hash Infused Pre-Roll 3-Pack (1.5g) climbed to the second spot with a notable increase in sales to 1229 units. Brise Froide Cold Cure Live Rosin (1g) retained its third place from the previous month, though its sales dropped to 815 units. Hybrid Solventless Diamonds Infused Pre-Roll (1g) remained stable in the fourth position with 723 units sold. Carte Blanche Live Rosin Disposable (0.5g) entered the rankings at fifth place, showing promising sales figures.
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