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Aug-2024
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Overview
Market Insights Snapshot
Beurre Blanc has experienced notable fluctuations in its performance across different categories and states/provinces. In British Columbia, the brand's ranking in the Concentrates category has seen a significant decline from 5th place in May 2024 to 23rd place by August 2024. This downward trend is mirrored by their sales figures, which dropped from $75,402 in May to $17,198 in August. Such a substantial decrease in both ranking and sales could indicate increased competition or shifting consumer preferences within the province. It is essential for Beurre Blanc to analyze these changes and strategize accordingly to regain its market position.
In Ontario, Beurre Blanc's performance across various categories presents a mixed picture. In the Concentrates category, the brand did not break into the top 30 rankings for any month from May to August 2024, which could be a cause for concern. However, the Pre-Roll category showed some consistency, with rankings of 89th and 87th place in May and June, respectively. Despite not being in the top 30, maintaining a presence in this category could offer opportunities for growth. The Vapor Pens category saw Beurre Blanc ranked 93rd in May but failed to maintain a top 30 position in subsequent months, indicating potential challenges in this segment. These insights highlight the need for Beurre Blanc to focus on areas of strength while addressing weaker segments to optimize their market presence in Ontario.
Competitive Landscape
In the highly competitive concentrates category in British Columbia, Beurre Blanc has experienced significant fluctuations in its market rank and sales over the past few months. Starting strong in May 2024 with a rank of 5th, Beurre Blanc saw a sharp decline to 15th in June and eventually dropped out of the top 20 by July and August. This downward trend contrasts with competitors like RAD (Really Awesome Dope), which maintained a relatively stable presence within the top 20, and Rosebud Cannabis Farms Ltd., which showed a notable improvement from 28th in May to 21st in August. Additionally, Wildcard Extracts and Spinello Cannabis Co. have also been consistent competitors, with Spinello Cannabis Co. entering the top 30 in July. The volatility in Beurre Blanc's ranking suggests a need for strategic adjustments to regain its market position amidst steady competitors.
Notable Products
In August 2024, the top-performing product for Beurre Blanc was Roulé Infusé Water Hash Infused Pre-Roll (1g) maintaining its first-place rank with sales of 910 units. Ceramic Tip LA Kush Cake Water Hash Infused Pre-Roll (1g) climbed to the second position from fourth in July, showing a notable increase in sales. Diamants Pressés 45-189um Solventless Pressed Diamonds (1g) remained steady in third place. Carte Blanche Live Rosin Disposable (0.5g) improved its ranking from fifth to fourth. Indica Water Hash Infused Pre-Roll 3-Pack (1.5g) dropped to fifth place from its previous second position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
