Market Insights Snapshot
In Alberta, Delta 9 Cannabis has shown a steady improvement in its performance across multiple categories. In the Concentrates category, the brand moved from the 24th position in July 2023 to the 14th position by October 2023. Similarly, in the Flower category, Delta 9 moved from the 19th position to the 13th. However, in the Pre-Roll and Vapor Pens categories, the brand's performance remained outside the top 20, with rankings of 29 and 47 respectively by October 2023.
Delta 9 Cannabis' performance in British Columbia and Saskatchewan was less consistent. In British Columbia, the brand's Concentrates category ranking fluctuated slightly but remained outside the top 20, ending at 34th in October 2023. The Flower category saw a significant improvement from 66th to 52nd position, but then dropped back to 58th. In Saskatchewan, the brand did not make it into the top 20 in either the Concentrates or Flower categories during the period under review. The absence of ranking numbers for certain months suggests that the brand was not among the top 20 in those categories during those months.
In the Alberta Flower category, Delta 9 Cannabis has shown a steady improvement in rank from July to October 2023, moving from 19th to 13th place. This indicates a positive trend in market position, despite facing competition from brands like Broken Coast, Shred, Versus, and Holy Mountain. Notably, Delta 9 Cannabis outperformed Holy Mountain in October, despite Holy Mountain's significant jump in rank from 31st to 15th place. However, Delta 9 Cannabis still trails behind Shred and Broken Coast, which consistently held higher ranks throughout the period. The brand Versus, despite starting from a lower rank in July, has shown a similar upward trend as Delta 9 Cannabis, ending at a close 14th rank in October.
In October 2023, the top-performing product from Delta 9 Cannabis was the 'Growers Private Stash Pre-Roll 4-Pack (1g)', maintaining its top position from the previous month with sales figures reaching 5175 units. Closely following was the 'Twist Pre-Roll 2-Pack (1g)', which slipped to the second spot from its previous first rank. The 'Sapphire Kief (2g)' from the Concentrates category improved its ranking to third place. The 'Bliss Pre-Roll 2-Pack (1g)' dropped to the fourth rank, while the 'Scoops Pre-Roll 3-Pack (1.5g)' held steady at the fifth position. These rankings demonstrate a dynamic and competitive sales environment within Delta 9 Cannabis.