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Sep-2024
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Overview
Market Insights Snapshot
Delta 9 Cannabis has shown varied performance across different provinces and product categories. In Alberta, the brand had a noticeable decline in the Concentrates category, slipping from 21st in June 2024 to 37th by September 2024. This decline aligns with a significant drop in sales over the same period. Similarly, in the Flower category, Delta 9 Cannabis experienced a downward trend in Alberta, moving from 13th to 47th place, indicating a challenging competitive environment or shifting consumer preferences. The Pre-Roll category in Alberta also saw fluctuating ranks, never reaching the top 30, which could suggest a need for strategic adjustments in this segment.
In British Columbia, Delta 9 Cannabis made its debut in the Concentrates category in September 2024, securing the 29th position. This entry into the top 30 could be seen as a positive development, offering new growth opportunities. However, the Flower category in British Columbia mirrored Alberta's downward trend, with the brand falling from 39th to 55th place by September 2024. In Saskatchewan, Delta 9 Cannabis appeared in the Pre-Roll category rankings for the first time in August 2024 at 57th, improving slightly to 56th in September, indicating a potential area for growth if the brand can capitalize on market opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Delta 9 Cannabis has experienced a notable decline in its market position over the past few months. Initially ranked 13th in June 2024, Delta 9 Cannabis has seen a steady drop, falling out of the top 20 by August and reaching 47th place by September. This downward trend in rank is mirrored by a significant decrease in sales, highlighting potential challenges in maintaining market share. In contrast, brands like Nugz have shown resilience, climbing from 54th in June to 45th in September, indicating a potential shift in consumer preferences. Meanwhile, Next Friday also experienced a decline, though not as steep as Delta 9 Cannabis, suggesting that while the market is competitive, there are opportunities for brands to stabilize or improve their standings with strategic adjustments.
Notable Products
In September 2024, the top-performing product for Delta 9 Cannabis was Space Stix Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one position from the previous month with sales reaching 2922 units. Bliss Pre-Roll 2-Pack (1g) climbed to the second spot, improving from its third-place ranking in August. Stubbies- Growers Private Stash Pre-Roll 4-Pack (1g) dropped to third place after being second in the previous month. Sapphire Kief (2g) in the Concentrates category showed a significant improvement, rising to fourth place from fifth in August. Prairie Blaze Pre-Roll 2-Pack (1g) re-entered the rankings at fifth place, despite not being ranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
