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Mar-2024
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Overview
Market Insights Snapshot
In Alberta, Delta 9 Cannabis has shown a mixed performance across various cannabis product categories. Notably, their Flower category has seen a consistent upward trend in rankings, moving from 14th in December 2023 to 9th by March 2024, alongside a significant increase in sales, peaking at 674,310 in March 2024. This suggests a growing consumer preference for Delta 9's Flower offerings in Alberta. However, the brand's Vapor Pens category struggled, with rankings fluctuating and a notable drop to 73rd in January 2024, before slightly recovering to 53rd by March 2024. This volatility, especially the absence from the top 30 brands in January, indicates challenges in capturing a stable market share within this category.
Looking at British Columbia and Saskatchewan, the performance of Delta 9 Cannabis further varies. In British Columbia, the brand faced a significant challenge in the Flower category, not ranking in the top 30 in January 2024, but managed a notable recovery to 55th by March 2024. This recovery, though positive, highlights the competitive nature of the British Columbia market and the need for strategic adjustments to regain a stronger position. In Saskatchewan, the brand's Flower category also showed a downward trend, with an absence in rankings by March 2024, suggesting a potential decrease in market presence or consumer demand in this region. Conversely, the Pre-Roll category in Saskatchewan saw improvement, moving from 38th to 40th between December 2023 and March 2024, indicating a resilient performance amidst overall challenges.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Alberta, Delta 9 Cannabis has shown a notable upward trajectory in its ranking, moving from 14th in December 2023 to 9th by March 2024. This improvement in rank is indicative of a positive trend in sales, with Delta 9 Cannabis experiencing a consistent increase month over month, despite the highly competitive market. Competitors such as Redecan and Good Supply have also shown strong performances, with Redecan slightly dropping from 6th to 10th and Good Supply maintaining a steady position around the 8th rank. Notably, Versus has made significant gains, moving from 13th to 7th, indicating a robust competitive challenge. Meanwhile, San Rafael '71 has made an impressive leap from 19th to 11th, showcasing the dynamic shifts within the Alberta cannabis flower market. Delta 9 Cannabis's upward movement in this competitive environment suggests a growing consumer preference and market share, positioning it as a brand to watch in the evolving cannabis industry.
Notable Products
In Mar-2024, Delta 9 Cannabis saw Space Stix Infused Pre-Roll 2-Pack (1g) maintaining its top position in the Pre-Roll category with sales reaching 4226 units, marking it as the best-selling product. Following closely, Bliss Pre-Roll 2-Pack (1g) secured the second rank in the same category, demonstrating consistent performance across previous months. Interestingly, Prairie Blaze Pre-Roll 2-Pack (1g) made a significant entry to the third position, showcasing a notable preference shift among consumers. Scoops (3.5g) from the Flower category climbed to the fourth rank, indicating a growing interest in flower products. Lastly, Sapphire Kief (2g) in the Concentrates category dropped to the fifth position, despite its previous upward trend, highlighting dynamic changes in consumer preferences within the Delta 9 Cannabis product lineup.
Top Selling Cannabis Brands
