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Market Insights Snapshot
In June 2026, Blaze Craft Cannabis Flower (IL) derived 62.08% of sales from Pre-Roll and 37.92% from Flower, with Pre-Roll up 5.34% month over month while Flower fell 33.33% month over month; year over year, Pre-Roll declined 9.66% and Flower contracted 35.79%. The brand’s overall sales were down 21.74% year over year alongside a 14.05% drop in average price, indicating that mix is tilting toward lower-priced Pre-Rolls even as the higher-priced Flower segment recedes. With Pre-Roll ranked 8th in Illinois and holding the majority share, the pattern implies reliance on Pre-Rolls to stabilize volume while Flower volatility drags aggregate performance.
The shift—Pre-Roll gaining 5.34% month over month as Flower fell 33.33% month over month, and a 26.13 percentage-point gap in year-over-year declines between Pre-Roll (-9.66%) and Flower (-35.79%)—signals a demand concentration around accessible price points and format convenience rather than premium Flower differentiation. Given the 8th-place Pre-Roll rank in Illinois and a 62.08% mix at a $10.41 average price versus Flower’s $31.36, the implication is that price elasticity is shaping the portfolio: leaning further into value-tier Pre-Rolls can protect share, but sustaining margin and brand equity will require narrowing Flower’s performance gap or repositioning it to avoid further mix dilution.
Competitive Landscape
Blaze Craft Cannabis Flower (IL) sits at rank #8 in June 2026, improving 1 position from #9 year over year and holding flat versus March 2026 at #8, while remaining 3 spots below its peak of #5 from September 2024; in contrast, Anthem surged from #19 to #3 with a 877.0% year-over-year sales change and RYTHM held #1 but with a -16.0% sales decline, indicating that Blaze Craft Cannabis Flower (IL)’s modest rank gain amid both aggressive climbers and softening leaders implies a stable but pressured position that will likely require share capture from mid-tier rivals to re-approach its prior #5 peak.
Notable Products
Blue Zushi Pre-Roll (1g) posted the largest movement with a 57.98% month-over-month gain, climbing to rank 2 in June 2026 and narrowing the gap to the rank 1 Chemdawg x Super Skunk Pre-Roll (1g). GSC x Chemdawg Pre-Roll (1g) advanced 26.64% MoM at rank 4, while Peanut Butter Cherry Pie Pre-Roll (1g) inched up 3.47% at rank 5, indicating uneven lift beneath the top mover. Eight of the top ten are Pre-Roll SKUs from the same brand line, concentrating share in a single format and pointing to a portfolio leaning into pre-roll variety over new category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
