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Market Insights Snapshot
In May 2026, Blaze Craft Cannabis Flower (IL) concentrated 53.56% of sales in Pre-Roll and 46.44% in Flower, with Pre-Roll down 8.60% YoY and 3.57% MoM versus Flower down 15.46% YoY and 21.82% MoM. The brand’s average price fell 3.03% YoY to $15.43 while Pre-Roll averaged $10.60 and Flower $32.50, indicating mix pressure as the lower-priced segment holds the larger share. With an Illinois Pre-Roll rank of 8, the brand sustained relative placement even as total brand sales declined 11.92% YoY and 24-month growth sits at 58.83%, implying that May’s performance was driven more by category-specific contraction—especially Flower—than by a broad market retreat.
The sharper 21.82% MoM drop in Flower versus the 3.57% MoM dip in Pre-Roll indicates a pivot toward value-accessible formats, which, alongside a 3.03% YoY price reduction, suggests demand sensitivity that favors maintaining rank in Pre-Roll at 8 rather than defending premium positioning in Flower. Given Pre-Roll’s 53.56% share and comparatively smaller YoY decline of 8.60% (vs. Flower’s 15.46%), the brand’s near-term positioning benefits from reinforcing Pre-Roll availability and price ladders while treating Flower as a volatility source that can be tuned via assortment depth and promotional cadence.
Competitive Landscape
Blaze Craft Cannabis Flower (IL) sits at rank #8 in IL Pre-Roll in May 2026, improving 2 positions year over year from #10, and rising 5 spots since February 2026 when it was #13; however, it remains 3 ranks below its peak of #5 from September 2024, indicating recovery but not a return to prior highs. Competitive movement is mixed: RYTHM is #1 after advancing 1 place from #2 year over year while posting a -16.5% sales change, and Dogwalkers slipped to #2 from #1 with a -31.7% sales change, whereas Anthem surged to #3 from #27 alongside a 981.2% sales lift; against this backdrop, Blaze Craft Cannabis Flower (IL)’s +2 rank gain alongside a 5-position climb over three months implies share stabilization in the middle tier but rising pressure from faster-ascending rivals.
Notable Products
Peanut Butter Cherry Pie Pre-Roll (1g) posted the steepest decline at -51.6% month over month while slipping to rank 10, and Blue Unicorn Poop Pre-Roll (1g) fell -45.1% as it landed at rank 6. In contrast, Blue Zushi Pre-Roll (1g) rose +32.2% month over month to rank 2, but Supreme Planet Pre-Roll (1g) still held rank 1 despite a -34.8% drop and $24,125 in sales. Eight of the top ten are single 1g Pre-Rolls, indicating concentration in a narrow format even as volatility splits winners and laggards within it. The pattern implies Blaze Craft Cannabis Flower (IL) is leaning into 1g Pre-Rolls but now must rebalance assortment depth to stabilize share across a few hero SKUs rather than many similar variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
