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Sep-2025
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Overview
Market Insights Snapshot
Blaze Craft Cannabis Flower (IL) has shown a fluctuating performance across different categories in the Illinois market. In the Flower category, the brand has been on the periphery of the top 30, with rankings moving from 32nd in June 2025 to 31st by September 2025. This slight improvement in ranking suggests a positive trend, although their sales figures have seen a decline from June to September, indicating potential challenges in maintaining market share. The fact that Blaze Craft Cannabis Flower (IL) was not in the top 30 during some months highlights the competitive nature of the Flower category in Illinois, and suggests that the brand may need to strategize to enhance its visibility and sales performance in this segment.
In contrast, Blaze Craft Cannabis Flower (IL) has demonstrated more consistent success in the Pre-Roll category within Illinois. The brand maintained a strong presence, ranking 8th in June and stabilizing at 9th by September 2025, showcasing a solid position among the top competitors. This stability in rankings, despite a dip in sales during July, indicates a resilient demand for their Pre-Roll products. The brand's ability to remain in the top 10 in this category suggests a strong consumer preference and effective market penetration strategies. However, the slight fluctuations in rankings and sales figures could imply room for improvement in sustaining and potentially enhancing their market position further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Blaze Craft Cannabis Flower (IL) has experienced notable fluctuations in its ranking over the past few months. Starting from a strong position at rank 8 in June 2025, it saw a decline to rank 12 in July, before recovering slightly to rank 10 in August and further improving to rank 9 in September. This trajectory indicates a resilience in maintaining a competitive edge despite the dynamic market. In comparison, Ozone consistently outperformed Blaze Craft, maintaining a top 10 position throughout the period, while Aeriz showed a significant upward trend, surpassing Blaze Craft by September. Meanwhile, (the) Essence experienced a decline from rank 3 in June to rank 10 in September, suggesting potential market share opportunities for Blaze Craft. These insights highlight the competitive pressures Blaze Craft faces, emphasizing the importance of strategic positioning and market adaptation to sustain and improve its standing in the Illinois Pre-Roll market.
Notable Products
In September 2025, Pablo's Revenge Pre-Roll (1g) emerged as the top-performing product for Blaze Craft Cannabis Flower (IL), with impressive sales figures reaching 5980 units, marking a significant leap from its fifth position in August. Following closely, Blue Unicorn Poop Pre-Roll (1g) secured the second spot, showing a consistent presence in the top five since June, with sales increasing to 5841 units. Black Lime Diesel Pre-Roll (1g) made a notable entry into the rankings, claiming the third position. Bubblegum Pre-Roll (1g) and Strawberry Banana Pre-Roll (1g) completed the top five, holding the fourth and fifth positions, respectively, for September. This month marked a dynamic shift in rankings, with new entries and upward movements, highlighting the evolving consumer preferences within the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
