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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Blaze Craft Cannabis Flower (IL) has shown fluctuating performance across different cannabis categories. In the Flower category, the brand has struggled to maintain a consistent top 30 ranking, peaking at 32nd in June 2025 but slipping out of the top 30 in July before regaining the 33rd position by August. This inconsistency in ranking is mirrored by a downward trend in sales, with a notable decline from $620,840 in May to $442,410 by August. Such movements suggest challenges in maintaining market share within the Flower category, possibly due to increasing competition or changing consumer preferences.
Conversely, Blaze Craft Cannabis Flower (IL) has demonstrated stronger and more stable performance in the Pre-Roll category within Illinois. The brand consistently held a position within the top 12, reaching as high as 9th in June 2025. Despite a dip to 12th in July, it quickly rebounded to 10th by August. This resilience is supported by relatively stable sales figures, with a minor fluctuation from $648,653 in May to $626,055 in August, indicating a loyal customer base and effective product positioning in the Pre-Roll market. The contrasting performance across these categories highlights the brand's stronger foothold in the Pre-Roll sector compared to its Flower offerings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Blaze Craft Cannabis Flower (IL) has experienced fluctuating rankings from May to August 2025, indicating a dynamic market presence. Notably, Blaze Craft Cannabis Flower (IL) ranked 10th in May, improved to 9th in June, but then slipped to 12th in July before recovering to 10th in August. This volatility suggests competitive pressure from brands like Lowell Herb Co / Lowell Smokes, which consistently improved its rank from 11th in May to 8th in August, and Aeriz, which saw a significant jump from 14th in July to 9th in August. Meanwhile, Verano experienced a decline, dropping from 5th in May to 12th in August, potentially opening opportunities for Blaze Craft Cannabis Flower (IL) to capture more market share. Despite these challenges, Blaze Craft Cannabis Flower (IL)'s ability to regain its 10th position by August demonstrates resilience and potential for growth in this competitive market.
Notable Products
In August 2025, Blaze Craft Cannabis Flower (IL) saw The Pledge Pre-Roll (1g) as the top-performing product, achieving the number one rank with sales amounting to $10,380. Blue Gruntz Pre-Roll (1g) followed closely in second place, while Supreme Planet Pre-Roll (1g) secured the third rank. Garlic Spuds Pre-Roll (1g) and Pablo's Revenge Pre-Roll (1g) took the fourth and fifth positions, respectively. Notably, this was the first month these products appeared in the rankings, indicating a significant surge in popularity for Blaze Craft Cannabis Flower (IL) in August. The consistent top five placement across the pre-roll category suggests a strong consumer preference for these specific products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
