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Oct-2025
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Overview
Market Insights Snapshot
Blaze Craft Cannabis Flower (IL) has shown a consistent presence in the Illinois market, with varying performance across different product categories. In the Flower category, the brand has been on the cusp of breaking into the top 30, showing a slight upward trend from July to September 2025, before a minor dip in October. This movement, from a rank of 35 in July to 32 in October, indicates a slow but steady improvement in their positioning, although they have yet to secure a spot in the top 30. The sales figures for this category reflect a similar trend, with fluctuations that suggest potential growth if current strategies are maintained or enhanced.
In contrast, Blaze Craft Cannabis Flower (IL) has achieved a stronger foothold in the Pre-Roll category within Illinois. Starting from a rank of 12 in July, the brand climbed to a stable position within the top 10 by September and October 2025. This consistent ranking is complemented by a notable increase in sales, highlighting the brand's successful penetration and acceptance in this category. The upward trajectory in the Pre-Roll segment suggests that Blaze Craft Cannabis Flower (IL) has effectively tapped into consumer preferences, positioning itself as a competitive player in the Illinois cannabis market.
Competitive Landscape
In the competitive landscape of the Illinois Pre-Roll category, Blaze Craft Cannabis Flower (IL) has shown a steady performance, maintaining a consistent rank of 9th place in September and October 2025. This stability is noteworthy, especially when compared to competitors like High Supply / Supply, which experienced a decline from 4th to 8th place over the same period, and Ozone, which fluctuated slightly but remained close in proximity. Blaze Craft's sales have shown a positive trend, increasing from July to October, which suggests a growing consumer preference or effective marketing strategies. Meanwhile, Nature's Grace and Wellness and Anthem have seen more volatile rankings, with Anthem notably improving its position from 18th to 10th, indicating potential shifts in consumer loyalty or product offerings that Blaze Craft should monitor for strategic planning.
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Notable Products
In October 2025, Blaze Craft Cannabis Flower (IL) saw Peanut Butter Cherry Pie Pre-Roll (1g) emerge as the top-performing product, securing the number one rank with sales of 5563 units. Soap Pre-Roll (1g) maintained a strong position, ranking second, although it had previously held the second spot in July 2025 as well. Black Lime Diesel Pre-Roll (1g) climbed to the third position, showing a steady increase from its third rank in September 2025. The Pledge Pre-Roll (1g) dropped to fourth place from its second position in August 2025, indicating a decline in sales momentum. Blue Unicorn Poop Pre-Roll (1g) rounded out the top five, slipping from its second rank in September 2025, suggesting a competitive shift in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
