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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Blaze Craft Cannabis Flower (IL) has shown varied performance across different product categories. In the Flower category, the brand has struggled to break into the top 30, with rankings hovering around the mid-30s from April to July 2025. Despite a peak rank of 32 in June, the brand's sales have seen some fluctuations, with a notable decrease in July. This suggests potential challenges in maintaining consistent consumer interest or market competition intensifying in this category.
Conversely, the Pre-Roll category paints a more positive picture for Blaze Craft Cannabis Flower (IL) in Illinois. The brand consistently ranked within the top 15, achieving a high of 9th place in both May and June 2025. However, the slight drop to 12th place in July indicates a need for strategic adjustments to climb back up. Interestingly, sales in this category have shown a more stable trend, with a slight dip in July, which could be attributed to seasonal factors or shifts in consumer preferences. This stability in Pre-Roll sales highlights a potential area of strength for the brand, contrasting with the challenges faced in the Flower category.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Blaze Craft Cannabis Flower (IL) has demonstrated a dynamic performance from April to July 2025, with fluctuating rankings that reflect the competitive pressures of the market. Starting at rank 11 in April, Blaze Craft improved to rank 9 in both May and June, before slipping to rank 12 in July. This fluctuation is indicative of the intense competition from brands like Grassroots, which maintained a steady rank of 10 throughout the period, and Good News, which showed a significant upward trend from rank 19 in April to 11 in July. Meanwhile, Aeriz and Interstate 420 also presented competitive challenges, with Aeriz maintaining a relatively stable position and Interstate 420 showing improvement in July. Blaze Craft's sales peaked in June, but the decline in July suggests a need to strategize against the rising momentum of competitors like Good News. This analysis underscores the importance of continuous market monitoring and strategic adjustments to maintain and improve market position in the Illinois pre-roll sector.
Notable Products
In July 2025, the top-performing product from Blaze Craft Cannabis Flower (IL) was Fruit Stripez Pre-Roll (1g), which secured the number one rank with notable sales of 7,153 units. Soap Pre-Roll (1g) maintained its second position from June to July with a slight decrease in sales. Blue Zushi Pre-Roll (1g) debuted at the third position, showing strong performance in its first month on the list. Blue Unicorn Poop Pre-Roll (1g) held steady at fourth place, indicating consistent demand. G6 Pre-Roll (1g) rounded out the top five, marking its entry into the rankings with respectable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
