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Oct-2025
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Overview
Market Insights Snapshot
Bless Your Cottons has shown a notable decline in performance across various categories in New Jersey. In the Concentrates category, the brand started strong in July 2025 with a rank of 7th but experienced a consistent decline, dropping to the 19th position by October. This trend is mirrored in the Vapor Pens category, where the brand fell from 22nd in July to 44th by October, slipping out of the top 30 in the final month. Such movements indicate that the brand might be facing challenges in maintaining its competitive edge in these categories, particularly in a market as dynamic as New Jersey.
The sales figures for Bless Your Cottons reflect the downward trajectory observed in their rankings. In the Concentrates category, sales decreased from $115,561 in July to just $38,263 by October, marking a significant contraction. Similarly, Vapor Pens saw a sharp decline in sales, with numbers dropping from $340,865 in July to $74,834 in October. These figures suggest that Bless Your Cottons may need to reassess its strategies to regain its foothold in the New Jersey market. The absence of top 30 rankings in later months for Vapor Pens underscores the urgency for a strategic pivot to address these challenges.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, Bless Your Cottons has experienced a notable shift in its market position from July to October 2025. Initially ranked 22nd in July, the brand saw a decline to 44th by October. This downward trend in rank is mirrored by a consistent decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, competitors like Drool and Later Days have shown more stability, with Drool maintaining a relatively consistent rank around the 30th position and Later Days experiencing fluctuations but still outperforming Bless Your Cottons in September. Meanwhile, Black Label Brand and Shady Extracts have remained outside the top 20, suggesting that Bless Your Cottons' primary competition lies with brands like Drool and Later Days. This competitive analysis highlights the need for Bless Your Cottons to reassess its strategies to regain its earlier momentum and improve its standing in the New Jersey Vapor Pens market.
Notable Products
In October 2025, Bless Your Cottons' top-performing product remained the Caribbean Cream Cured Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place position for four consecutive months with sales of 368 units. The Cream Piez Cured Resin Cartridge (1g) made a notable climb to second place from fifth in September 2025. Rainbow Guava Live Rosin (1g), a new entry in the Concentrates category, debuted strongly at third place. Guava Glitch Distillate Cartridge (1g) and Double Ztuffed Cured Resin Cartridge (1g) secured fourth and fifth positions, respectively, marking their first appearances on the October rankings. These shifts highlight a dynamic market, with the Vapor Pens category showing strong consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
