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Jul-2025
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Overview
Market Insights Snapshot
Bless Your Cottons has shown a notable upward trajectory in the New Jersey cannabis market, particularly in the Concentrates category. Starting in April 2025, the brand was ranked 17th, and by July 2025, it had climbed to the 7th position. This significant improvement in ranking is accompanied by a substantial increase in sales, with the brand more than doubling its revenue from April to July. Such a trend suggests a growing consumer preference for their concentrates, possibly due to product quality or effective distribution strategies. This movement into the top 10 indicates a strong competitive position in the state, which could pave the way for further growth and market penetration.
In the Vapor Pens category, Bless Your Cottons has also been making steady progress within New Jersey. The brand moved from the 30th position in April 2025 to the 22nd spot by July, reflecting a consistent climb up the rankings. Although not as dramatic as the rise seen in Concentrates, this steady improvement is a positive indicator of the brand's expanding footprint in the vapor pen segment. It is noteworthy that Bless Your Cottons managed to maintain a presence in the top 30 throughout the period, highlighting its resilience and potential for further advancement in this competitive category. These trends suggest that Bless Your Cottons is successfully capturing consumer interest across multiple product lines, setting the stage for potential future successes.
Competitive Landscape
Bless Your Cottons has shown a promising upward trend in the Vapor Pens category within New Jersey, moving from a rank of 30 in April 2025 to 22 by July 2025. This improvement in rank is indicative of a positive reception in the market, despite not being in the top 20 initially. In contrast, competitors like Seed & Strain Cannabis Co. and ONYX (NJ) have experienced fluctuations, with Seed & Strain dropping out of the top 20 by July and ONYX showing inconsistent rankings. Meanwhile, Savvy saw a significant drop from a consistent second place to 21st in July, suggesting potential market volatility or shifts in consumer preferences. Although Cheetah improved its position to 20th by July, Bless Your Cottons' consistent upward trajectory in sales and rank positions it as a brand to watch, potentially capitalizing on the instability of its competitors in the New Jersey market.
Notable Products
In July 2025, Caribbean Cream Cured Resin Cartridge (1g) from the Vapor Pens category maintained its top position as the best-selling product for Bless Your Cottons, with an impressive sales figure of 812 units. Electric Rainbow Live Rosin (1g) from the Concentrates category surged to second place, marking its debut in the rankings. Gelato #41 Live Resin Cartridge (1g) and Morning Benediction Live Resin Cartridge (1g), both from the Vapor Pens category, held steady in third and fourth places, respectively, reflecting consistent demand. Notably, Electric Rainbow Live Rosin Cartridge (0.5g) entered the rankings in fifth place, showcasing a new preference for smaller cartridge sizes. These rankings highlight a stable preference for Vapor Pens, with new product entries indicating evolving consumer tastes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
