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Apr-2025
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Overview
Market Insights Snapshot
Bless Your Cottons has shown a notable emergence in the cannabis market, particularly in the state of New Jersey. In the Concentrates category, the brand made a significant entry in April 2025, securing the 17th position after not being ranked in the top 30 for the prior months. This upward movement suggests a growing consumer interest and possibly effective product positioning or marketing strategies that have paid off. However, the brand's performance in the Vapor Pens category did not see them break into the top 30, indicating potential areas for improvement or increased competition in this segment.
The absence of Bless Your Cottons from the top 30 rankings in the Vapor Pens category across the first four months of 2025 highlights the challenges or market dynamics they face in New Jersey. Despite this, the brand's ability to secure a spot in the Concentrates category could be indicative of a strategic focus or a niche strength that they might be leveraging. The sales figures for April 2025 in the Concentrates category underscore a positive trajectory, hinting at a promising growth potential if the brand continues to capitalize on its strengths. Observers and stakeholders might find it worthwhile to monitor how Bless Your Cottons navigates these competitive landscapes in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Bless Your Cottons has shown a notable entry into the market by securing the 40th rank in April 2025, marking its first appearance in the top 20 brands for this category. This entry comes amidst a backdrop of declining ranks for competitors such as HAZE, which fell from 26th in January to 38th in April, and Superflux, which dropped from 28th to 39th in the same period. These shifts suggest a potential opportunity for Bless Your Cottons to capitalize on the declining momentum of its competitors. Meanwhile, Lily Extracts has consistently trailed further behind, with a rank of 44th in April. The competitive dynamics indicate that while Bless Your Cottons is a newcomer, it is entering a market where established brands are experiencing volatility, providing a strategic opening for growth and increased market share.
Notable Products
In April 2025, the top-performing product for Bless Your Cottons was the NYC Piff Cured Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 372 units sold. Following closely, the Guava Ice Live Rosin Cartridge (0.5g) ranked second in the same category with significant sales figures. The Rainbow Wooks Live Rosin (1g) in the Concentrates category secured the third spot, demonstrating strong demand. Compared to previous months, the NYC Piff Cured Resin Cartridge maintained its top position, while the Guava Ice Live Rosin Cartridge moved up in ranking. The LullabieZ Cured Resin Cartridge (1g) and Funky Paplemousse Cured Resin Cartridge (1g) rounded out the top five, both experiencing steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
