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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
URBNJ is stocked at 30 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Absecon, Blackwood, Buena, and Butler. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
URBNJ’s category mix in September 2026 is concentrated, with Flower holding 90.70% share and ranking 42 in Flower in New Jersey, while total brand sales fell 10.72% year over year despite a 12.95% YoY gain in Flower and a 57.11% YoY rise in average price to $38.95. Month over month, Flower declined 18.53% as Pre-Roll rose 39.78% to 8.80% share, and Concentrates contracted 80.69% MoM to 0.49% share; this mix shift implies reliance on a high-priced Flower core that is offsetting Pre-Roll’s 56.11% YoY drop but amplifying volatility when Flower dips.
The pricing and mix movements suggest URBNJ is trading up within Flower—Flower’s average price at $52.89 alongside the brand-wide 57.11% YoY price increase—while ceding breadth as Concentrates fell 94.37% YoY and Pre-Roll’s share remains under 10%. With rank at 42 in Flower and Pre-Roll’s MoM rebound of 39.78% against Flower’s 18.53% MoM decline, the pattern points to a positioning anchored in premiumized Flower that narrows category coverage and raises sensitivity to monthly Flower swings, making measured reallocation into Pre-Roll the most direct hedge against rank and share erosion.
Competitive Landscape
URBNJ sits at rank #42 in NJ Flower for September 2026, a 3-position improvement from #45 year over year, but down 3 places from #39 in June 2026, and still below its peak of #33 reached in February 2026; meanwhile, Find. advanced from #6 to #1 with 111.6% year-over-year sales growth while RYTHM slipped from #3 to #4 with a 9.8% sales decline, and Good Green climbed from #17 to #3 on 166.7% growth, indicating URBNJ’s modest rank lift is being outpaced by faster-moving competitors and implies a need to convert incremental gains into sustained share recovery.
Notable Products
Purple Punch x Clementine Pre-Roll (1g) posted the standout move in September 2026 with +145.99% MoM to rank 1, while Sativa Blend (14g) fell -20.39% to rank 5. Two of the top three positions are Pre-Roll SKUs, and Flower occupies ranks 2 through 8 with G13 x Columbian Gold Bx (14g) up +28.17% at rank 8 and Lowryder x Headband (28g) fixed at rank 4. The combination of a triple-digit Pre-Roll surge at the top and a double-digit Flower decline in the middle tier implies URBNJ is tilting assortment and demand toward quick-turn Pre-Rolls while rationalizing slower Flower lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
