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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
URBNJ is stocked at 27 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Absecon, Buena, Butler, and Elizabeth. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
URBNJ concentrated 81.39% of July 2026 sales in Flower while holding 9.95% in Concentrates and 8.67% in Pre-Roll, and the brand’s overall sales fell 48.39% year over year as average price rose 123.48%. Within categories, Flower declined 46.98% YoY and 56.31% MoM, while Concentrates grew 18.27% YoY but slipped 16.31% MoM; Pre-Roll contracted 72.79% YoY and 48.85% MoM. With an average Flower price at $62.23 versus a Pre-Roll average of $14.47, the mix tilt toward higher-ticket Flower during sharp volume contractions implies unit loss concentrated in Flower-heavy baskets and limited cushioning from Concentrates.
URBNJ’s Flower rank at 55 in New Jersey alongside an 81.39% mix weight and a 56.31% MoM decline indicates outsized exposure to a weakening anchor category, while the 18.27% YoY rise in Concentrates on just 9.95% share suggests insufficient diversification headroom. The 123.48% average price jump alongside 72.79% YoY decline in Pre-Roll and 46.98% YoY decline in Flower points to price-led repositioning away from value segments, which likely elevated revenue per unit but compressed buyer reach; strategically, this pattern implies URBNJ is trading depth in Pre-Roll and mid-tier Flower for a narrower, higher-price Flower stance that currently under-indexes in rank and resilience.
Competitive Landscape
URBNJ sits at rank #55 in NJ Flower for July 2026, down 20 positions year over year from #35 and sliding 11 spots since April 2026 from #44, while its prior peak of #33 in November 2025 establishes how far the brand has retreated in placement; in contrast, Ozone tightened its leadership by holding #1 while moving up from #2 year over year as its sales fell 13.1%, and Find. surged from #10 to #2 on 129.0% sales growth, indicating URBNJ is losing relative share to peers gaining rank even when some leaders contract. The pattern of a 20-place YoY drop alongside an 11-place decline since April 2026 implies URBNJ’s rank trajectory is deteriorating faster than the category’s front-runners’ churn, pointing to a need for repositioning to arrest continued rank loss.
Notable Products
The steepest movement in July 2026 is Hybrid Blend Pre-Roll (1g) plunging 91.6% month over month to rank 2, while Durban Poison x Endgame #3 Badder (1g) fell 43.8% to rank 9, indicating Pre-Roll and select Concentrates volatility concentrated at the top-10. With G13 x Colombian Gold Bx Smalls (28g) at rank 1 and Baby GMO (1g) at rank 3, Flower claims 4 of the top 10 slots, contrasting a Pre-Roll at rank 2 and a Concentrate at rank 6; the lone raw-dollar outlier is $33,399 tied to the rank-1 Flower SKU. This mix implies URBNJ is leaning into high-volume Flower anchors while trimming or reallocating from unstable Pre-Roll and mid-tier Concentrate lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
