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Aug-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, URBNJ has demonstrated notable performance across various cannabis categories. In the Concentrates category, URBNJ made a significant entry in August 2025, securing the 24th position, indicating a promising upward trajectory in this segment. Conversely, in the Flower category, URBNJ's ranking has fluctuated, with a slight improvement from 42nd in July to 38th in August 2025, suggesting a recovery after a dip in performance. This variability in rankings reflects the competitive nature of the market and underscores the need for strategic positioning to maintain and improve their standing. However, the absence of rankings in the top 30 for several months highlights the challenges URBNJ faces in consistently capturing market share in certain categories.
URBNJ's performance in the Pre-Roll category in New Jersey shows a positive trend, with a rise from 57th in July to 43rd in August 2025. This upward movement could be indicative of successful product offerings or marketing strategies that resonated well with consumers. Despite not breaking into the top 30, the improvement in ranking and sales figures over the months suggests a growing acceptance and demand for their Pre-Roll products. The brand's ability to climb the ranks in this category could serve as a strategic advantage in bolstering their overall market presence. The lack of top 30 presence in other categories, however, may point to areas where URBNJ could focus their efforts to enhance their competitive edge.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, URBNJ has experienced fluctuating rankings from May to August 2025, indicating a dynamic market environment. Notably, URBNJ's rank improved from 42 in July to 38 in August, suggesting a positive trend in market positioning. Meanwhile, Kynd Cannabis Company saw a decline in rank from 29 in July to 39 in August, which may present an opportunity for URBNJ to capture market share from a competitor facing challenges. Grassroots also experienced a downward trend, moving from rank 27 in May to 37 in August, indicating potential market volatility. Conversely, The Botanist improved its rank from 41 in May to 31 in August, showcasing a strong upward trajectory that URBNJ should monitor closely. Lastly, Garden State Banana maintained a relatively stable position, ending at rank 40 in August. These insights suggest that while URBNJ is making strides, it must remain vigilant of competitors like The Botanist, which are gaining momentum in the New Jersey flower market.
Notable Products
In August 2025, Rainbow Runtz Pre-Roll (1g) emerged as the top-performing product for URBNJ, maintaining its number one rank from June, and achieving an impressive sales figure of 1185 units. Biscotti x Honey Hiker Pre-Roll (1g) secured the second position, marking its debut in the rankings with notable sales. Blue Gelato (1g) entered the rankings at third place, showcasing strong initial performance. Mango Lemonade (1g) followed closely in fourth place, while Red Bullz (1g) maintained its fifth position, climbing from its previous unranked status in July. These shifts indicate a dynamic market where new entries and consistent performers are reshaping the sales landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
