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Oct-2025
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Overview
Market Insights Snapshot
URBNJ's performance in the state of New Jersey has shown some interesting trends across various product categories. In the Concentrates category, URBNJ has seen a relatively stable presence within the top 30, with rankings fluctuating between 20th and 26th place over the past few months. This indicates a consistent demand for their Concentrates, which is further supported by a notable increase in sales from July to August. However, in the Flower category, URBNJ has struggled to break into the top 30, with rankings consistently below that threshold. This suggests a potential area for improvement or a shift in market strategy to capture a larger share of the Flower market.
In contrast, URBNJ's presence in the Pre-Roll category has been less stable, with rankings moving from 52nd in July to 56th in October, indicating a decline in market presence. This decline is mirrored in their sales figures, which have dropped significantly over the same period. Interestingly, URBNJ made its first appearance in the Vapor Pens category in October, ranking 72nd, which could signify a new strategic focus or product introduction. This entry into the Vapor Pens market may represent a growth opportunity for URBNJ, as they look to diversify their offerings and capture new customer segments in New Jersey.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, URBNJ has shown a fluctuating performance in recent months. From July to October 2025, URBNJ's rank varied between 35th and 43rd, indicating a struggle to maintain a stable position within the top 50. This volatility contrasts with competitors like Kynd Cannabis Company, which, despite a drop in sales, managed to improve its rank from 48th in September to 37th in October. Meanwhile, Later Days experienced a significant decline, falling out of the top 50 by October. Interestingly, High Wired entered the rankings in September at 49th and climbed to 39th by October, showcasing a positive trend. URBNJ's sales have seen a downward trend from August to October, which may be contributing to its unstable ranking. The brand's ability to adapt to these competitive pressures will be crucial for maintaining and improving its market position in the coming months.
Notable Products
In October 2025, Secret Meeting Pre-Roll (1g) emerged as the top-performing product for URBNJ, achieving the first rank with sales of 485 units. Zummies Pre-Roll (1g) maintained its second position from September, although its sales figure dropped to 335 units. Blue Dream Distillate Cartridge (1g) secured the third rank, marking its entry into the top five for the first time. Orange Zkittlez (1g) followed in fourth place, while Watermelon Mouthwash Pre-Roll (1g) slipped from third to fifth, indicating a decline in popularity compared to previous months. This analysis highlights the dynamic shifts in product rankings and sales performance within the URBNJ brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
