Market Insights Snapshot
In the Missouri market, Blue Arrow has seen some significant movements in their rankings across various categories. Their Concentrates category saw a notable improvement, moving from a rank of 26 in October 2023 to 15 in November 2023. This indicates a strong upward trend for the brand in this category. However, the brand's performance in the Flower category showed a downward trend, dropping from a rank of 17 in October 2023 to 25 in November 2023. This may be an area of concern for the brand, as it indicates a loss of market share in this category.
Blue Arrow's performance in the Pre-Roll and Vapor Pens categories also showed positive improvements. In the Pre-Roll category, the brand improved its rank from 54 in October 2023 to 41 in November 2023. Similarly, in the Vapor Pens category, the brand improved its rank from 68 in October 2023 to 47 in November 2023. In contrast, the brand maintained a consistently high ranking in the Tincture & Sublingual category, securing the 8th position for three consecutive months before improving to 7th in November 2023. These trends suggest that Blue Arrow is gaining traction in these categories, which could have a positive impact on their overall market performance.
In the Missouri flower category, Blue Arrow has experienced a notable shift in rank and sales over the period from August to November 2023. Initially ranking 16th in August, Blue Arrow climbed to 15th in September, then dropped to 17th in October and further down to 25th in November. This indicates a downward trend in the brand's market position. In comparison, Cookies and In The Flow have shown an upward trend, improving their ranks over the same period. Buoyant Bob, however, experienced a significant drop in October, while Bison made a considerable leap from 45th to 22nd place from August to October, but then fell slightly in November. In terms of sales, Blue Arrow started off strong but saw a decrease over time, which aligns with the changes in rank. This competitive landscape suggests that Blue Arrow may need to reassess its strategies to regain its earlier position in the Missouri flower market.
In November 2023, Blue Arrow's top-performing product was the Wedding Crasher (3.5g) from the Flower category, maintaining its first place ranking from previous months with sales of 4175 units. The OG Wreck (3.5g), also in the Flower category, secured the second spot, showing a remarkable comeback from an unranked position in October to selling 3620 units. The GG#4 Legacy Live Resin Cartridge (1g) from the Vapor Pens category made its debut in the rankings at third place. The Kush Cake (3.5g) from the Flower category slipped to fourth place from its second place in October. The last spot in the top five was taken by the Sour Diesel Distillate Cartridge (1g) from the Vapor Pens category.