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Aug-2024
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Overview
Market Insights Snapshot
Blue Arrow has shown a notable performance in the Missouri cannabis market across various categories. In the Concentrates category, Blue Arrow made a significant leap into the top 30 brands by ranking 23rd in July and climbing further to 20th in August. This upward trajectory indicates a growing consumer preference for their products. Conversely, in the Flower category, Blue Arrow experienced a decline, slipping from 19th in May to 33rd in July and August. This drop may suggest increased competition or shifting consumer tastes within this category. Additionally, Blue Arrow was absent from the top 30 in the Pre-Roll category until August, when it ranked 50th, pointing to a potential area for growth or a recent strategic push in that segment.
In the Vapor Pens category, Blue Arrow's performance in Missouri has been less consistent. They ranked 52nd in May but did not make it into the top 30 in subsequent months, indicating a potential need for stronger market penetration or product differentiation. This inconsistency could be a point of concern as it highlights areas where Blue Arrow might need to bolster its market strategy. Overall, while Blue Arrow shows promising growth in some categories, the mixed results across different segments and the absence from top rankings in certain months underscore the challenges and opportunities the brand faces in maintaining and expanding its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Blue Arrow has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 19 in May 2024, Blue Arrow dropped to rank 33 by July and remained there in August, indicating a significant decline in its market position. This downward trend contrasts with the performance of competitors like Willie's Reserve, which improved from rank 39 in July to 32 in August, and CuCo (Culture Collective), which made a remarkable leap from rank 41 in July to 30 in August. Despite Blue Arrow's initial strong sales, which were significantly higher than those of Notorious and The Solid, the brand's sales saw a steep decline from $668,586 in May to $219,184 in August. This suggests that while Blue Arrow started strong, its inability to maintain its rank and sales could be attributed to the rising competition and possibly shifting consumer preferences within the Missouri Flower market.
Notable Products
In August 2024, the top-performing product for Blue Arrow was Loma Prieta (3.5g) in the Flower category, which climbed to the number one spot with sales of $2,230. Grape Kush Live Budder (1g) in the Concentrates category secured the second position. Kush Cake Live Crumble (1g), also in Concentrates, ranked third, improving from fourth place in July 2024. Grape Kush HTSFE (1g) and Sunset Sherbet Pre-Roll (0.5g) held the fourth and fifth positions respectively. Notably, Loma Prieta (3.5g) showed significant growth, moving from third place in July 2024 to first in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
