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Apr-2024
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Overview
Market Insights Snapshot
In Missouri, Blue Arrow's performance across various cannabis categories shows a mixed bag of results, with notable improvements and declines. The brand's Concentrates category experienced a steady climb in rankings from January to March 2024, moving from 17th to 16th place, before experiencing a significant drop to 27th in April. This decline is particularly noteworthy, considering the sales in March were the highest at 156,298 dollars before plummeting. On a brighter note, Blue Arrow's Flower category saw impressive growth, jumping from a rank of 37 in January to 17 by April, indicating a strong market presence and consumer preference in this category. However, their Pre-Roll category struggled to make a significant impact, consistently ranking outside the top 50, and even disappearing from the rankings in April, suggesting a need for strategic reevaluation in this segment.
Furthermore, Blue Arrow's venture into the Vapor Pens category in Missouri reveals a challenging but improving landscape. Initially absent from the rankings in January, the brand made a debut at 55th place in February, followed by a notable ascent to 40th by April. This upward trajectory, despite starting from a lower base, indicates a growing consumer interest and perhaps a successful strategic pivot or marketing effort in this category. However, the absence in the January rankings and the relatively low starting point highlight the competitive nature of the Vapor Pens market and the effort required to capture market share. This mixed performance across categories underscores the dynamic nature of consumer preferences and market competition in Missouri's cannabis industry.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Blue Arrow has shown a notable upward trajectory in its rankings over the first four months of 2024. Starting the year outside the top 20, Blue Arrow climbed to the 19th position in March and further improved to the 17th spot by April. This rise in rank is indicative of a significant increase in sales, underscoring the brand's growing market presence and consumer acceptance. Competitors such as In The Flow and Sublime have also seen improvements in their rankings, with In The Flow making a leap into the top 20 by April. However, Robust and C4 / Carroll County Cannabis Co. have experienced fluctuations, with Robust peaking at 13th place in January before dropping, and C4 maintaining a more stable presence within the top 20. The dynamic shifts in rankings and sales volumes among these brands highlight the competitive nature of the market and the importance of monitoring trends for strategic positioning.
Notable Products
In April 2024, Blue Arrow's top-selling product was Slurty (3.5g) from the Flower category, achieving first place with notable sales of 2610 units. Following closely, Zkittlez HTFSE (1g) from Concentrates ranked second, maintaining its strong performance from previous months. The third spot was taken by Ghost OG Distillate Cartridge (1g) from the Vapor Pens category, marking its debut in the top rankings for the month. Tropicana Cherries Gas, both in Bulk and 3.5g sizes from the Flower category, secured the fourth and fifth positions, respectively, indicating a growing preference for this strain among consumers. These rankings demonstrate a significant shift in consumer preferences within Blue Arrow's product lineup, with new entries and changes in product popularity evident from the previous months.
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