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Jun-2024
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Overview
Market Insights Snapshot
Blue Arrow has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced a significant drop from 18th place in March 2024 to 33rd place in April 2024, and subsequently fell out of the top 30 rankings in May and June. This decline is concerning and suggests a need for strategic adjustments. On the other hand, Blue Arrow's Flower category has maintained a more stable position, consistently ranking between 17th and 19th place from March to June 2024. This steady performance in Flower indicates a loyal customer base and a well-received product line within this category.
In the Pre-Roll category, Blue Arrow did not make it into the top 30 rankings from April to June 2024, after being ranked 60th in March. This absence from the top 30 highlights a potential area for improvement or market re-evaluation. The Vapor Pens category also saw a downward trend, dropping from 45th place in March to 53rd place in May, and eventually falling out of the top 30 by June. This consistent decline across multiple months indicates a need for Blue Arrow to reassess its offerings or marketing strategies in the Vapor Pens segment. Overall, while Blue Arrow has maintained some stability in certain categories, there are clear areas where the brand could focus on improvement to regain market share.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Blue Arrow has shown a consistent presence, maintaining a rank between 17 and 19 from March to June 2024. This stability in rank suggests a steady performance in sales, with figures hovering around the $675,000 to $716,000 range. Notably, Daybreak Cannabis experienced a decline from 14th to 18th place, indicating a potential opportunity for Blue Arrow to capitalize on Daybreak's downward trend. Meanwhile, Stability Growers showed a significant fluctuation, dropping to 23rd in May but rebounding to 15th in June, which could suggest volatility that Blue Arrow can leverage by emphasizing its consistent performance. Additionally, Cloud Cover (C3) and C4 / Carroll County Cannabis Co. have shown varied rankings, with Cloud Cover (C3) reaching as high as 14th in May and C4 dropping out of the top 20 in May. These dynamics highlight Blue Arrow's relatively stable market position, which could be a strong selling point for attracting customers seeking reliability in their cannabis products.
Notable Products
In June 2024, Blue Arrow's top-performing product was Loma Prieta (Bulk) in the Flower category, which climbed from rank 4 in May to rank 1, achieving sales of 2535.0. High Fructose Corn Syrup (Bulk) made a strong debut, securing the 2nd position with notable sales figures. Kali (Bulk) maintained a consistent performance, moving up from 5th in April and 2nd in May to 3rd in June. After 5 (Bulk) entered the top five for the first time, landing in 4th place. Strawberry Cherry Gelato (Bulk) also made its first appearance in the rankings, finishing 5th in June.
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