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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Blue River Extracts concentrated its October 2026 revenue in Concentrates at 60.44% share while Vapor Pens held 39.56%, a mix that skewed more heavily toward Concentrates versus September given a 91.40% month-over-month gain in Concentrates against a -4.46% decline in Vapor Pens. Year over year, Concentrates expanded 639.71% compared with a 7.61% rise in Vapor Pens, pushing the brand’s overall sales up 122.32% while average price rose 3.64% to $34.68; within that, Concentrates averaged $40.32 and Vapor Pens $28.57. In Massachusetts, where the brand’s top-category presence is recorded, Blue River Extracts sits at rank 26 in Concentrates, implying that the mix shift is concentrating growth where rank headroom exists but still requires share capture to convert velocity into laddering up the leaderboard.
The sharp 91.40% month-over-month surge in Concentrates alongside a -4.46% Vapor Pens dip indicates a portfolio pivot toward higher-priced units, widening the price gap by $11.75 between categories and reinforcing premium positioning within extracts. With Concentrates now at 60.44% mix and posting 639.71% year-over-year growth, the brand’s October 2026 stance suggests prioritizing depth in a category where current rank 26 leaves room to trade share upward, while the 7.61% year-over-year increase in Vapor Pens signals a secondary role that can be used tactically to smooth volatility without diluting the higher-margin Concentrates focus.
Competitive Landscape
Blue River Extracts sits at rank 26 in MA Concentrates in October 2026, a 52-place climb from rank 78 year over year, and a 9-position improvement from rank 35 three months prior, marking its peak rank at 26 in October 2026. Against the category leaders, Good Chemistry Nurseries advanced from rank 2 to rank 1 with 129.34% YoY sales growth, while Crispy Commission Concentrates slipped from rank 1 to rank 3 amid a -44.25% YoY sales decline, indicating Blue River Extracts is gaining rank as the competitive top tier reshuffles. The pattern implies Blue River Extracts’ rapid ascent from rank 78 to rank 26 positions it to capitalize on volatility among leaders, but sustaining momentum will require converting recent rank gains into share against incumbents holding ranks 1–5.
Notable Products
Blue River Extracts leans on recent launches in October 2026, with new products contributing 48.9% of sales and Super Boof Live Rosin (1g) alone at 20.7%. That concentration means nearly half of the brand’s revenue comes from items first sold in the last six months, so most of its sales ride on new releases.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
