.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Blue River Extracts skewed toward Concentrates at 58.88% share in July 2026, up against Vapor Pens at 41.12%, with Concentrates growing 111.76% year over year and 9.30% month over month while Vapor Pens rose 9.56% year over year but fell 21.58% month over month. Average price contracted 25.86% year over year to $36.25, with category-level signals pointing to mix-led volume in Concentrates (46.12 average price) offsetting a Vapor Pens pullback (27.75 average price). The thesis is that July 2026 marked a deliberate pivot toward higher-mix Concentrates to capture accelerating demand despite price compression, with the month-over-month decline in Vapor Pens reallocating share to the faster-rising Concentrates base.
In Massachusetts Concentrates, a rank of 32 puts Blue River Extracts at a mid-pack position while 58.88% mix concentration and 9.30% month-over-month growth signal a category-led route to differentiation versus a 21.58% month-over-month decline in Vapor Pens. The 111.76% year-over-year surge in Concentrates alongside a 9.56% year-over-year lift in Vapor Pens, paired with a 25.86% brand-level price drop, implies the brand is trading price for velocity where its category rank can improve fastest, positioning Concentrates as the volume engine and Vapor Pens as a secondary that may require targeted SKU rationalization.
Competitive Landscape
Blue River Extracts ranks #32 in MA Concentrates in July 2026, improving 18 positions year over year from #50, while also rising 3 spots since April 2026 from #35 to its peak at #32 in July 2026; in contrast, Good Chemistry Nurseries held #1 both year over year and in July 2026 as its sales grew 83.8% YoY, and Crispy Commission Concentrates remained near the top at #2 despite a 20.5% YoY sales decline, indicating Blue River Extracts is gaining rank amid mixed leader momentum but still trails the top tier. This trajectory—up 18 ranks YoY and 3 ranks in the last three months—implies Blue River Extracts is transitioning from lower-tier visibility toward mid-pack contention, with sustained incremental share capture needed to convert rank gains into durable competitive placement.
Notable Products
Papaya BX Rosin Disposable (0.5g) led the story in July 2026 with a -13.8% month-over-month decline while sliding to rank 2, as Rainbow Guava Rosin Disposable (0.5g) fell -22.2% at rank 6, indicating Vapor Pens lost momentum versus Concentrates. In contrast, Super Boof Live Pioca (1g) surged +47.0% at rank 3 while Black Maple Live Pioca (1g) rose +14.7% at rank 4, and with four of the top ten being Concentrates SKUs the mix tilted toward hash-forward formats over disposables. Super Boof Rosin Disposable (0.5g) held rank 1 with +25.5% MoM and $9.7k in sales even as OGKB Rosin Disposable (0.5g) dropped -12.0% at rank 7, which signals that product-level strain equity matters more than the device form this month. The pattern implies Blue River Extracts is concentrating demand around a few hero strains while shifting volume toward premium Concentrates, suggesting near-term assortment should emphasize Live Pioca variants and selectively prune weaker disposable flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
