Blue River Extracts

Data Snapshot: Apr 04, 2024
Blue River Extracts Cannabis Brand Logo
<$50K

Mar-2024

Sales

Decline

Trend

6-Month

5

Product Count

SKUs

Blue River Extracts

Overview

Award-winning Blue River Extracts, acclaimed for its solventless innovative technology, specialises in advanced formulations, propriety products, and world's first cannabis-derived terpenes. The brand, with a staunch commitment to an all-natural approach, ensures its vape and concentrate products are devoid of chemical solvents and non-cannabis derived flavor additives, thereby reinforcing its reputation as an industry leader. With ongoing expansion plans, Blue River further solidifies its position in the cannabis market, continually offering cutting-edge products that are hand-selected by industry icons and extraction technology pioneers.
Markets

Blue River Extracts Locations

Product Trends

Blue River Extracts Categories

Blue River Extracts Sales

Market Insights Snapshot

Blue River Extracts Historical Sales by Category

In California, Blue River Extracts has maintained a consistent presence in the capsules category, holding the 16th position in December 2023 and January 2024, before slightly slipping to the 17th rank in February and March 2024. This slight dip in ranking could be indicative of increased competition or changes in consumer preferences within the state's market. Despite the drop in rank, the sales figures show a notable recovery from January to March, indicating resilience and a potential rebound in popularity among consumers. However, the brand's performance in the Massachusetts market presents a mixed picture. In the capsules category, Blue River Extracts experienced a gradual decline from the 4th position in December 2023 to being unranked in March 2024, which might raise concerns regarding its market position and consumer demand in this state.

Conversely, the concentrates category in Massachusetts tells a different story of the brand's performance, where Blue River Extracts faced significant fluctuations. Starting at rank 53 in December 2023, the brand saw a downward trend to rank 75 in February 2024, before making a notable jump to rank 58 in March 2024. This volatility suggests that Blue River Extracts may be experiencing challenges in maintaining a steady market share in the concentrates category, amidst possibly shifting market dynamics or consumer tastes. Despite these challenges, the sales spike in March after a decline in the previous months could indicate a successful strategy adjustment or a seasonal variation in product popularity. This performance across different states and categories highlights the importance of strategic agility and market adaptation for brands operating in the diverse and competitive cannabis industry.

Mar-2024 Rank
Capsules
Concentrates
17
58
Blue River Extracts

Competitive Landscape

In the competitive landscape of the concentrates category in Massachusetts, Blue River Extracts has experienced notable fluctuations in its market position from December 2023 to March 2024, moving from a rank of 53rd to 58th. This trend indicates a challenging period for the brand, especially in February 2024 when it fell to 75th, suggesting a significant drop in sales before partially recovering in March. Competitors such as Verano, despite starting at a lower rank of 86th in December, have shown remarkable improvement, climbing to 57th by March. Similarly, Ocean Breeze has maintained a stronger position, ranking higher than Blue River Extracts in March at 56th. Other notable competitors, Berkshire Roots and PAX, have also shown fluctuations but remained in close competition with Blue River Extracts. The data suggests that while Blue River Extracts has faced challenges, there is potential for recovery, especially considering the market's dynamic nature and the brand's ability to regain its sales volume in March 2024.

Blue River Extracts market ranking for MA Concentrates

Blue River Extracts

Notable Products

In March 2024, Blue River Extracts saw Bananaconda Old School Hash (1g) from the Concentrates category as its top-selling product, with an impressive sales figure of 136 units. Following closely, Supreme Gelato Water Soluble Rosin Capsules 30-Pack (297.53mg) from the Capsules category secured the second rank with notable sales, marking a consistent performance from February. The third spot was taken by Wowzers Live Rosin Cartridge (0.5g) from the Vapor Pens category, making its first appearance in the rankings for March. Noteworthy is the drop of Strawberry Banana Rosin Capsule 30-Pack (300mg) from first in December 2023 to fourth in March 2024, indicating a shift in consumer preference. Lastly, Cherry Sarsaparilla Live Rosin Popping Boba (5mg THC, 3oz) from the Beverage category managed to maintain its fifth position, showing steady interest in this unique product.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Bananaconda Old School Hash (1g)
Concentrates
>5
4
1
1
Supreme Gelato Water Soluble Rosin Capsules 30-Pack (297.53mg)
Capsules
>5
3
2
2
Wowzers Live Rosin Cartridge (0.5g)
Vapor Pens
>5
>5
>5
3
Strawberry Banana Rosin Capsule 30-Pack (300mg)
Capsules
1
>5
4
4
Cherry Sarsaparilla Live Rosin Popping Boba (5mg THC, 3oz)
Beverage
>5
>5
5
5
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