Market Insights Snapshot
Looking at the performance of the cannabis brand Mile 62, we observe a few interesting trends. In the state of Massachusetts, the brand's ranking in the Concentrates category has seen some fluctuations over the months. From a rank of 52 in June 2023, it moved up to 62 in July, and further to 63 in August, before dropping slightly to 66 in September. This indicates a slight decline in performance over the period, which could be due to a variety of factors such as increased competition or changes in consumer preference. Additionally, it's worth noting that the brand's sales in this category also declined from August to September.
In contrast, Mile 62 showed a more positive trend in the Pre-Roll category. Despite a drop in ranking from 28 in August to 38 in July and 42 in June, the brand made a significant jump to 18 in September. This upward movement suggests that Mile 62 has been successful in increasing its market share in this category. Interestingly, the brand's performance in the Flower category has been somewhat inconsistent, with rankings fluctuating between 33 and 55 over the four-month period. However, without further data, it's difficult to draw definitive conclusions about the brand's overall performance in this category.
In the competitive landscape of Pre-Roll category in Massachusetts, Mile 62 has shown a notable upward trend in its rank, moving from 42nd place in June 2023 to 18th place in September 2023, outperforming brands like Miss Grass and Island in the same period. This improvement in rank also corresponds with an increase in sales, suggesting that Mile 62's market presence is strengthening. However, it's worth noting that Bask (MA) has also made significant strides, jumping from 47th place in June 2023 to 16th place in September 2023, indicating a fierce competition. Meanwhile, Green Gold Group, despite having a relatively stable rank, has seen a slight decrease in sales over the same period, indicating potential vulnerabilities that Mile 62 could exploit.
In September 2023, the top-performing product for Mile 62 was the Wedding Cake Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its top position from August with a notable sales figure of 2613 units. The second best-selling product was the Lava Cake #11 Pre-Roll 3-Pack (1.5g), also in the Pre-Roll category, which moved up from its third position in August. The third highest seller was the Headband x Memory Loss #2 Pre-Roll 3-Pack (1.5g), moving up one spot from the previous month. The Headband x Memory Loss #2 Pre-Roll (1g) dropped from the third position in July to the fourth in September. Meanwhile, the 7 Sins (3.5g) in the Flower category dropped from the second position in August to the fifth in September.