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Mar-2025
Sales
Trend
6-Month
Product Count
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Overview
Market Insights Snapshot
Bluebirds has shown a notable performance shift in Nevada, particularly in the Flower category. After starting outside the top 30 brands in December 2024, Bluebirds made a significant leap to rank 49th by January 2025, maintaining this position in March 2025. This upward movement is reflected in their sales, which grew from $20,952 in December to $88,070 by March. This indicates a strong market presence and increasing consumer interest in their Flower products, suggesting effective strategies or product offerings that resonate with the Nevada market.
In contrast, the Pre-Roll category saw Bluebirds consistently within the top 30 brands, though with some fluctuations. They ranked 21st in December 2024 but experienced a slight dip to 29th in February 2025, before recovering to 25th in March. Despite these fluctuations, the sales figures in this category have shown resilience, with a notable increase from $44,533 in February to $64,451 in March. This rebound suggests that while Bluebirds faced challenges, possibly from competitive pressures or market dynamics, they have managed to regain traction, indicating a potentially robust strategy to maintain their market position in Nevada.
Competitive Landscape
In the Nevada flower category, Bluebirds has shown a notable improvement in its market position over the early months of 2025. Starting from a rank of 79 in December 2024, Bluebirds climbed to 49 by January 2025 and maintained a similar position through March 2025. This upward trend indicates a positive reception in the market, possibly driven by strategic marketing or product enhancements. In contrast, Virtue Las Vegas experienced fluctuations, peaking at rank 34 in February 2025 before dropping to 55 in March 2025, suggesting potential volatility in their sales strategy or market demand. Meanwhile, TRENDI and Vlasic Labs also faced challenges, with TRENDI's rank declining from 31 in January to 51 in March, and Vlasic Labs showing a slight improvement from 61 in January to 45 in March. Carbon maintained a relatively stable presence, improving its rank from 51 in January to 43 in March. These dynamics suggest that while Bluebirds is gaining traction, competitors like Carbon are also strengthening their market positions, highlighting the competitive nature of the Nevada flower market.
Notable Products
In March 2025, Bluebirds' top-performing product was Old School Lemons Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from February with impressive sales of 3,593 units. Guava (3.5g), a Flower product, secured the second position, while Amoretto Sour (3.5g) followed in third place. The 8" Bagel (3.5g) ranked fourth, showing strong performance in the Flower category. Amoretto Sour Pre-Roll (1g) was consistent in its fifth position from February, despite a small sales increase to 950 units. Notably, Old School Lemons Pre-Roll (1g) rose to prominence in February, while Amoretto Sour Pre-Roll (1g) has shown a steady rank since December 2024.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
