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Jul-2025
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Overview
Market Insights Snapshot
Bluebirds has demonstrated a varied performance across different categories in Nevada. In the Flower category, the brand has faced challenges, as indicated by its rankings over the months. Starting at 48th in April 2025, Bluebirds improved to 41st in May but then dropped significantly to 96th in June. By July, the brand was no longer in the top 30, highlighting a concerning trend in this category. This decline is further emphasized by the sales figures, which show a substantial drop from May to June. In contrast, the Pre-Roll category tells a more promising story. Bluebirds has steadily climbed the ranks from 27th in April to 12th by July, reflecting a consistent upward trajectory and a growing consumer preference for their Pre-Roll products in this market.
The contrasting performances in the Flower and Pre-Roll categories suggest strategic opportunities and challenges for Bluebirds in Nevada. The brand's ability to ascend in the Pre-Roll rankings, despite the competition, indicates a strong market presence and potential for further growth. However, the decline in the Flower category suggests an area that may require strategic reevaluation or innovation to regain market share. While specific sales figures are not detailed for July, the upward trend in Pre-Roll sales over the preceding months suggests a positive momentum that could be capitalized on further. Understanding the drivers behind these movements could provide valuable insights for stakeholders and investors looking to optimize Bluebirds' market strategy across different cannabis categories.
Competitive Landscape
In the competitive landscape of the Nevada pre-roll category, Bluebirds has shown a remarkable upward trajectory in recent months, climbing from a rank of 27 in April 2025 to 12 by July 2025. This significant improvement in rank is indicative of a strong sales growth trend, as evidenced by the increase in sales from April to July. Bluebirds' ascent is particularly notable when compared to competitors like Nature's Chemistry and Kynd Cannabis Company, both of which have experienced a decline in rank and sales over the same period. Meanwhile, Khalifa Kush has maintained a stable position in the top 10, suggesting a consistent market presence, yet Bluebirds' rapid rise could pose a future challenge to its competitors. The data suggests that Bluebirds is effectively capturing market share and enhancing its brand visibility in the Nevada pre-roll sector.
Notable Products
In July 2025, Bluebirds' top-performing product was 8 Bagel Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from June. Gello Pre-Roll (1g) secured the second spot, marking its debut in the rankings with notable sales of 2,775 units. Guava Pre-Roll (1g) climbed to the third position, up from fifth in June, with sales of 2,739 units. Dante's Inferno Pre-Roll (1g) held steady at fourth place, while Member Berry Pre-Roll (1g) entered the list at fifth. The consistent performance and upward movement of these products highlight Bluebirds' strong market presence in the Pre-Roll category for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
