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Oct-2025
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Overview
Market Insights Snapshot
Snickle Fritz has shown varied performance across different product categories in Washington. In the Concentrates category, the brand maintained a strong presence, peaking at 8th place in September 2025 before dropping to 12th in October. This indicates a competitive positioning within the top 15, although the decline in rank paired with a fall in sales from $147,222 in September to $123,465 in October suggests potential challenges in maintaining momentum. Meanwhile, in the Vapor Pens category, Snickle Fritz consistently held a top 10 position, demonstrating stability and consumer preference, with ranks ranging from 11th to 9th over the four-month period. This steady performance contrasts with their trajectory in the Flower category, where they fell out of the top 30 by October, reflecting a significant decrease in sales and market presence.
In the Flower category, Snickle Fritz struggled to maintain a competitive edge in Washington. The brand's ranking slipped progressively from 34th in July to 48th by October, indicating a declining trend in consumer demand or increased competition. The absence from the top 30 in October highlights a critical area for potential improvement or strategic reevaluation. This downward trend in the Flower category is noteworthy, especially when juxtaposed with their more stable performance in Concentrates and Vapor Pens. The brand's ability to sustain its position in the latter categories suggests that while they face challenges in some areas, there are opportunities to leverage their strengths in others to regain or enhance overall market position.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Snickle Fritz has shown a steady improvement in its rank from July to October 2025, moving from 11th to 9th place. This upward trend is a positive indicator, especially considering the consistent performance of competitors like Dabstract, which maintained a solid 7th place throughout the same period. Meanwhile, EZ Vape experienced a slight decline, dropping from 9th to 10th place, which may have contributed to Snickle Fritz's improved position. Despite the competitive pressure from brands like Fire Bros., which climbed from 13th to 11th, Snickle Fritz's sales have shown resilience, with a notable increase in October 2025. The brand's ability to maintain and slightly improve its rank amidst strong competitors such as Flipside, which held steady at 8th place, suggests a promising trajectory for Snickle Fritz in the Washington vapor pens market.
Notable Products
In October 2025, Snickle Fritz's top-performing product was the Slurricane Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 7,731 units. Following closely, the Hawaiian Zkittlez Distillate Cartridge (1g) held steady in second place, mirroring its consistent performance since July. The Lemon Cherry Gelato Distillate Cartridge (1g) remained in third place, despite a brief tie for the second position in August. The Grape Goji Distillate Cartridge (1g) continued its fourth-place streak since its introduction in August. Lastly, the Trainwreck Distillate Cartridge (1g) retained fifth place, having re-entered the rankings in September after missing August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
