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Jun-2024
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Overview
Market Insights Snapshot
Snickle Fritz has shown varied performance across different categories in Washington. In the Concentrates category, the brand has steadily improved its ranking from 9th in March 2024 to 7th in June 2024. This upward trend indicates a growing preference for Snickle Fritz's concentrate products among consumers. Conversely, the Flower category tells a different story; the brand plummeted from 18th place in March to 93rd by June, signaling a significant decline in this segment. This drop out of the top 30 brands in Flower by June is concerning and suggests that Snickle Fritz may need to reassess its strategy in this category.
In the Vapor Pens category, Snickle Fritz has maintained a relatively stable and positive performance. Starting at 17th place in March 2024, the brand improved its position to 13th by June 2024. This consistent climb in the rankings highlights a strong market presence and growing consumer trust in their vapor pen products. The brand's performance in Vapor Pens contrasts sharply with its volatile rankings in the Flower category, suggesting that Snickle Fritz might benefit from focusing more on its strengths in the Vapor Pens and Concentrates categories. However, the lack of top 30 rankings in other states or provinces during these months could indicate missed opportunities for market expansion.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Snickle Fritz has shown a notable upward trajectory in its rankings over recent months. Starting from a rank of 17 in March 2024, Snickle Fritz climbed to 13 by June 2024, indicating a positive trend in market performance. This improvement is significant when compared to competitors such as EZ Vape, which also experienced a rise from 14 to 11 during the same period, and Cookies, which fluctuated but ultimately remained at 12. Meanwhile, AiroPro maintained a consistent rank of 14, and Flipside showed less volatility, ending at 15. The competitive environment suggests that Snickle Fritz's strategic efforts are paying off, as evidenced by its improved ranking and increased sales, particularly in the face of fluctuating performances from other brands. This positive momentum positions Snickle Fritz as a rising player in the Washington Vapor Pens market, making it a brand to watch closely.
Notable Products
In June 2024, the top-performing product for Snickle Fritz was the Slurricane Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking with impressive sales of 6282 units. The Gushers Distillate Cartridge (1g) held steady at the second spot, while the Tropical Slushie Distillate Cartridge (1g) remained in third place. Trainwreck Distillate Cartridge (1g) consistently ranked fourth across the months from March to June 2024. A new entry in the rankings for June is the Lime Sorbet Distillate Cartridge (1g), debuting at fifth place. Overall, the top products have shown stable rankings with a notable increase in sales figures from the previous months.
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