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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Snickle Fritz concentrated 65.44% of May 2026 sales in Vapor Pens, where category sales were down 16.24% year over year but up 9.99% month over month, while Flower held 22.00% share with a 4.87% YoY decline and a 6.34% MoM slide. Concentrates accounted for 12.56% share with a 14.64% YoY drop but a 12.38% MoM uptick, pairing with a brand-level YoY sales change of -15.48% and a 0.17% YoY lift in average price to a single-month average of $9.45; the mix implies that May 2026 growth pockets were skewed toward month-on-month recovery in inhalables despite double-digit annual contraction.
With Vapor Pens ranked 12 in Washington and holding nearly two-thirds of the portfolio alongside a 9.99% MoM rise, the category’s rebound outpaced Flower’s 6.34% MoM decline and matched the 12.38% MoM momentum in Concentrates, indicating near-term volume is being driven by value-driven inhalable formats rather than traditional Flower. Given Vapor Pens’ -16.24% YoY versus Flower’s -4.87% YoY and a portfolio-average price only 0.17% higher year over year, the positioning implication is to lean into pen-led acquisition and trade-up in Concentrates while de-risking exposure to Flower, using the #12 pen placement in Washington as the anchor to capture MoM demand without over-indexing to categories with steeper annual attrition.
Competitive Landscape
Snickle Fritz sits at rank #12 in WA Vapor Pens in May 2026, down 2 positions year over year from #10, and down 2 positions from February 2026 when it was also #10; the brand’s peak of #9 in January 2026 contrasts with a three-month slide from #10 to #12 that places it 3 spots below its best. Competitors point to shifting share: Mfused held #1 both year over year and in May 2026 while its sales fell 22.3%, and Full Spec climbed from #5 to #3 alongside a 13.7% sales increase; meanwhile, Phat Panda slipped from #3 to #5 with a 19.8% sales decline. With leaders either contracting or ceding positions while mid-pack players rise, Snickle Fritz’s move from #10 to #12 implies missed capture of available share despite softer top-end competition.
Notable Products
Lime Sorbet Distillate Cartridge (1g) posted the most notable move in May 2026 with a +11.5% month-over-month rise while holding rank 9, outpacing Slurricane Distillate Cartridge (1g) at +11.4% in rank 1 and Tropical Slushie Distillate Cartridge (1g) at +14.1% in rank 2 on relative acceleration from a lower base. Eight of the top ten SKUs recorded positive MoM gains between +2.2% and +14.1%, and the entire top ten is concentrated in Vapor Pens, which points to a category-heavy lineup that is compounding share through breadth rather than a single breakout hero. The top position remained stable with Slurricane Distillate Cartridge (1g) at rank 1 and $67,509 in sales, while mid-pack items like Biscotti Distillate Cartridge (1g) at rank 6 grew +8.9% alongside Pineapple Upside Down Cake Distillate Cartridge (1g) at rank 7 with +6.9%, indicating depth of demand across flavor variants. The pattern implies Snickle Fritz is consolidating leadership in Vapor Pens via incremental gains across multiple SKUs, signaling a strategy that favors portfolio density and sustained velocity over launching into adjacent categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
