Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, Snickle Fritz has shown a consistent presence in the Concentrates category, maintaining a top 10 ranking throughout the last quarter of 2024. Specifically, the brand held steady at 8th place in September and October, briefly climbing to 7th in November before returning to 8th in December. This stability indicates a strong foothold in the Concentrates market, although a slight dip in sales in December suggests potential challenges that could be worth exploring further. In the Vapor Pens category, Snickle Fritz demonstrated upward momentum, starting at 13th in September and reaching 7th by December. This positive trajectory highlights their growing influence and consumer preference in this segment.
The Flower category in Washington presented a more volatile picture for Snickle Fritz. The brand initially ranked 98th in September, making a significant leap to 56th in October and further advancing to 39th in November. However, by December, it slipped back to 55th, indicating a potential struggle to maintain its position among the top contenders. This fluctuation could be attributed to various factors such as market competition or changes in consumer demand. The absence from the top 30 in this category for most of the period suggests there is room for growth and improvement for Snickle Fritz in the Flower segment, offering an area of opportunity for the brand to capitalize on in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Snickle Fritz has demonstrated a notable upward trajectory in brand ranking over the last few months of 2024. Starting at 13th place in September, Snickle Fritz climbed to 7th by December, indicating a significant improvement in market position. This upward movement is particularly impressive given the competitive pressure from established brands like EZ Vape and Full Spec, which have maintained relatively stable or fluctuating ranks. While Ooowee experienced a decline from 6th to 9th place, Snickle Fritz's consistent sales growth suggests a strengthening brand presence. Despite not surpassing top-tier competitors like Plaid Jacket, which held a steady 5th rank, Snickle Fritz's trajectory indicates a promising potential to challenge higher-ranked brands in the near future.
Notable Products
In December 2024, the top-performing product from Snickle Fritz was the Biscotti Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from November with sales reaching 11,331 units. The Slurricane Distillate Cartridge (1g) followed closely in second place, consistently holding this position from November. Lime Sorbet Distillate Cartridge (1g) saw a notable improvement, climbing to third place from its fifth position in the previous two months. Gushers Distillate Cartridge (1g) maintained a steady presence, ranking fourth in December after being third in November. Tropical Slushie Distillate Cartridge (1g) re-entered the rankings at fifth place, having not ranked in November, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.