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Dec-2025
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Overview
Market Insights Snapshot
In the state of Washington, Snickle Fritz has shown varied performance across different product categories. In the Concentrates category, there has been a noticeable fluctuation in rankings, with the brand starting at 8th position in September 2025 and dropping to 13th in October, before climbing back to 11th in November and settling at 12th by December. This indicates a somewhat volatile presence in the Concentrates market, although the sales figures suggest a recovery towards the end of the year. However, in the Flower category, Snickle Fritz has not managed to break into the top 30 consistently, as evidenced by their rankings starting at 42nd in September and improving slightly to 36th by December. This suggests that while the brand is making some headway, it still has significant ground to cover to become a dominant player in the Flower segment.
The Vapor Pens category presents a more stable picture for Snickle Fritz in Washington, where the brand maintained a consistent 9th place ranking from September through December 2025. This stability is a strong indicator of Snickle Fritz's solid foothold in the Vapor Pens market, which is further supported by a positive trend in sales, showing an increase from 768,932 in September to 886,555 by December. This suggests a robust demand for their Vapor Pens products, possibly driven by effective product offerings or strong brand loyalty. The consistent performance in this category could serve as a foundation for Snickle Fritz to leverage as they aim to improve their standings in other categories.
Competitive Landscape
In the Washington Vapor Pens category, Snickle Fritz consistently held the 9th rank from September to December 2025, demonstrating stable performance in a competitive market. Notably, Dabstract maintained a higher rank at 7th place during the same period, indicating stronger market presence and potentially higher brand recognition. Meanwhile, Flipside experienced a slight decline, moving from 7th to 8th place, which could suggest an opportunity for Snickle Fritz to capitalize on any potential weaknesses. EZ Vape remained steady at 10th place, slightly trailing Snickle Fritz, while Ooowee fluctuated between 11th and 12th place, indicating less stability. Despite these competitive pressures, Snickle Fritz saw a notable increase in sales from November to December, suggesting effective marketing strategies or seasonal demand spikes, which could be leveraged further to improve its ranking in the future.
Notable Products
In December 2025, the top-performing product from Snickle Fritz was the Slurricane Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months with a notable sales figure of 8610. The Hawaiian Zkittlez Distillate Cartridge (1g) secured the second position, climbing back from third in November, with sales reaching 7428. The Lemon Cherry Gelato Distillate Cartridge (1g) slipped to third place from second in November, showing strong sales at 7388. The Grape Goji Distillate Cartridge (1g) held steady at fourth place throughout the months, while the Pineapple Upside Down Cake Distillate Cartridge (1g) made its debut in fifth place. Overall, the Vapor Pens category showed consistent performance with slight shifts in rankings among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
