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Nov-2025
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Overview
Market Insights Snapshot
Bostica's performance in the Massachusetts market has shown varied results across different product categories. In the Flower category, Bostica experienced a decline in its ranking from 11th in August 2025 to 19th by November 2025. This drop in ranking is accompanied by a decrease in sales, which suggests a potential shift in consumer preferences or increased competition in the market. Conversely, in the Pre-Roll category, Bostica's position improved from being outside the top 30 in August to 29th in September, although it slid back to 50th by November. This fluctuation indicates a volatile market presence that requires further strategic adjustments. Notably, Bostica did not manage to secure a spot in the top 30 for the Vapor Pens category, highlighting a possible area for growth and development.
Across these categories, Bostica's sales trends reveal some important insights. While the Flower category experienced a notable decline in sales from October to November, the Pre-Roll category saw a slight increase in sales in September before tapering off again. This suggests that while Bostica has a foothold in the Flower category, maintaining or regaining its position will require addressing the factors contributing to the sales decline. The Vapor Pens category, where Bostica did not rank in the top 30, presents an opportunity for the brand to explore new strategies or product innovations to capture more market share. Overall, Bostica's performance in Massachusetts highlights both challenges and opportunities for growth in a competitive landscape.
Competitive Landscape
In the competitive Massachusetts flower market, Bostica has experienced notable fluctuations in its ranking over the past few months. While maintaining a steady position at 11th place in both August and October 2025, Bostica saw a slight dip to 12th in September and a more significant drop to 19th in November. This decline in rank coincides with a decrease in sales from October to November, suggesting increased competition and potential market share loss. Notably, INSA has shown upward momentum, moving from 26th in August to 17th in November, with a corresponding increase in sales. Similarly, NEA (Northeast Alternatives) has maintained a relatively stable position, hovering around the mid-teens, while Trees Co. (TC) has improved its rank from 36th in August to 20th by November. The competitive landscape indicates that while Bostica remains a significant player, it must strategize to counter the rising prominence of these competitors to regain and sustain its market position.
Notable Products
In November 2025, Bostica's top-performing product was Drip 3.5g in the Flower category, maintaining its number one rank consistently from August through November, despite a decrease in sales to 9738 units. Jet Fuel 3.5g also showed strong performance, holding the second position this month, recovering from a third-place ranking in October. Confiscated Chem 3.5g returned to the rankings at number three, having been absent in September and October. Purple Milk Pre-Roll 2-Pack 1g made an impressive entry at fourth place, marking its debut in the rankings. Red Line - Cap Junky 3.5g, which was second last month, dropped to fifth, highlighting a notable shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
