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Sep-2025
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Overview
Market Insights Snapshot
Bostica's performance in the Massachusetts market shows a notable shift across different product categories. In the Flower category, Bostica experienced a gradual decline in rankings from 7th place in June 2025 to 12th by September 2025. This downward trend is further reflected in their sales figures, which peaked in July but saw a noticeable decrease by September. On the contrary, the Pre-Roll category presented a more positive trajectory, with Bostica climbing from 53rd place in June to break into the top 30 by September, indicating a growing consumer preference for their offerings in this category. Their absence from the top 30 in the Vapor Pens category suggests a potential area for growth or reevaluation, as they were ranked 84th in July but did not maintain a top 30 position in the following months.
The contrasting performances across these categories highlight Bostica's mixed success in Massachusetts. While the Flower category's decline could signal increased competition or changing consumer tastes, the rise in Pre-Roll rankings suggests a strategic advantage or successful marketing efforts in that segment. The lack of top 30 presence in the Vapor Pens category points to potential challenges or missed opportunities in capitalizing on this market. These dynamics underscore the importance of strategic positioning and adaptability in the evolving cannabis landscape, as Bostica navigates its strengths and weaknesses within the state.
Competitive Landscape
In the Massachusetts flower category, Bostica has experienced notable fluctuations in its market ranking over the past few months, which could impact its sales trajectory. In June 2025, Bostica held the 7th position, but by September 2025, it had slipped to 12th. This decline in rank is particularly significant when compared to competitors like Kynd Cannabis Company, which, despite a drop from 3rd to 11th, still maintains a strong presence, and Ozone, which consistently ranks in the top 10. Meanwhile, Strane and NEA (Northeast Alternatives) have shown varied performance, with NEA making a notable climb from 27th in July to 14th in September. These shifts suggest a competitive landscape where Bostica needs to strategize effectively to regain its higher rank and potentially boost its sales performance against these dynamic competitors.
Notable Products
In September 2025, Bostica's top-performing product was Drip (3.5g) in the Flower category, maintaining its consistent first-place rank from previous months, although its sales figures saw a decline to 10,996. Jet Fuel (3.5g) also retained its second-place position from August, despite fluctuations in its ranking over the summer. Red Line - Cap Junky (3.5g) climbed back to third place, showing a recovery in sales figures compared to August. Apples & Bananas (3.5g) improved its position to fourth place, marking a steady rise from June. Cake Mix (3.5g) entered the rankings for the first time in September, debuting at fifth place in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
