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Dec-2025
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Overview
Market Insights Snapshot
Bostica's performance in Massachusetts has shown varied trends across different product categories. In the Flower category, Bostica maintained a strong presence, starting at rank 12 in September 2025 and maintaining this position in October before slipping to 19 and then 21 by December. This indicates a slight decline in their market position towards the end of the year, possibly due to increased competition or shifts in consumer preferences. Interestingly, despite this lower ranking in December, the Flower category remains a significant contributor to their sales, highlighting its importance to Bostica's overall portfolio in Massachusetts.
The Pre-Roll category presented a different narrative for Bostica. Starting from rank 29 in September, the brand experienced a steep drop to rank 56 in October, before recovering slightly to maintain rank 42 in both November and December. This fluctuation suggests a volatile market presence, indicating that while there is some recovery, Bostica may need to focus on stabilizing their strategy in this category to avoid future dips. In contrast, the Vapor Pens category did not see Bostica break into the top 30 at any point, with rankings hovering in the 70s and 80s, signaling a potential area for strategic improvement or reconsideration of market focus.
Competitive Landscape
In the competitive Massachusetts flower market, Bostica has experienced a notable shift in its rank and sales trajectory from September to December 2025. Initially holding a strong position at 12th place in September and October, Bostica's rank slipped to 19th in November and further to 21st in December. This decline coincides with a significant drop in sales, suggesting potential challenges in maintaining market share. In contrast, competitors like Trees Co. (TC) have shown consistent improvement, moving from 27th in September to 19th by December, with a steady increase in sales. Similarly, Commcan climbed from 33rd to 20th, demonstrating a robust upward trend in both rank and sales. Meanwhile, In House experienced a decline, dropping from 15th to 22nd, which might indicate a shared market pressure affecting multiple players. These dynamics highlight the competitive pressures Bostica faces and underscore the importance of strategic adjustments to regain its earlier momentum in the Massachusetts flower category.
Notable Products
In December 2025, Drip (3.5g) maintained its position as the top-performing product for Bostica, continuing its streak as the number one ranked product with sales of 10,638 units. Purple Milk (3.5g) made a notable leap to the second position, up from its previous fourth place in September. Red Line - Cap Junky (3.5g) improved its standing from fifth in November to third in December, despite fluctuating rankings in prior months. Cake Mix (3.5g) entered the top five for the first time, securing the fourth position. Jet Fuel (3.5g) experienced a decline, dropping from second in November to fifth in December, highlighting a significant shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
