.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Massachusetts market, Bostica has shown a mixed performance across different cannabis categories. In the Flower category, Bostica maintained a relatively stable presence, ranking 8th in July 2025 and experiencing a slight dip to 12th in September before recovering to 11th in October. This suggests a consistent demand for their flower products, despite fluctuations in sales figures. However, the Pre-Roll category presented a more volatile picture, with Bostica reaching a peak rank of 29th in September but then dropping significantly to 59th by October. This indicates potential challenges in maintaining a steady market share in the Pre-Roll segment.
Bostica's performance in the Vapor Pens category in Massachusetts was less favorable, as the brand did not manage to break into the top 30 at any point from July to October 2025. The highest rank achieved was 61st in August, followed by a downward trend to 81st by October. This suggests that Bostica might need to reassess its strategy in this category to enhance its competitiveness. Overall, while Bostica has shown resilience in the Flower category, the brand faces challenges in gaining traction in the Pre-Roll and Vapor Pens markets, highlighting areas for potential improvement and strategic focus.
Competitive Landscape
In the competitive Massachusetts flower market, Bostica has experienced fluctuations in its ranking over the past few months, moving from 8th place in July 2025 to 11th in October 2025. Despite this slight decline, Bostica's sales have shown resilience, with a notable increase in October, nearly matching the sales of Strane, which consistently ranked higher, maintaining a stable position at 12th place. Meanwhile, Bud's Everyday by Bud's Goods demonstrated a strong performance, peaking at 8th place in September before settling at 10th in October, suggesting a competitive edge over Bostica during that period. Additionally, RYTHM emerged as a formidable contender, climbing to 9th place in October, indicating a significant upward trend in sales. These dynamics highlight the competitive pressures Bostica faces, emphasizing the need for strategic adjustments to regain its higher ranking and capitalize on the growing market opportunities.
Notable Products
In October 2025, Bostica's top-performing product remained Drip (3.5g) in the Flower category, maintaining its number one rank consistently since July, with sales reaching 12,799 units. Red Line - Cap Junky (3.5g) climbed to the second position, showing a notable increase from its fourth place in August, with significant sales growth to 6,646 units. Jet Fuel (3.5g) held steady in the top three, although it slipped to third place from its second position in the previous two months. Apples & Bananas (3.5g) maintained its fourth-place ranking since September, showing consistent performance. Purple Starfruit (3.5g) made an entry into the rankings at fifth place, marking its debut in the dataset for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
