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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Bostica is stocked at 136 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Brockton, Pittsfield, Worcester, and Framingham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Bostica’s category mix in July 2026 tilted toward Flower at 73.997% share despite a -4.10% year-over-year decline, while month-over-month Flower sales rose 17.78% alongside an average price of $20.80; in parallel, Pre-Roll expanded to 22.27% share with 82.66% year-over-year growth and 31.39% month-over-month growth. Smaller lines moved unevenly, with Vapor Pens at 2.62% share down -24.08% year-over-year but up 1.29% month-over-month, and Concentrates at 1.11% share growing 4.78% month-over-month with no year-over-year comp; taken together with a 1.50% average price increase and overall brand sales up 7.75% year over year, the pattern implies a pivot toward volume-led gains driven by Flower and Pre-Roll while de-emphasizing higher-priced but contracting Vapor Pens.
The shift toward a 22.27% Pre-Roll mix alongside a -4.10% year-over-year decline in Flower points to a trade-up in format convenience without abandoning the core, and the 31.39% month-over-month lift in Pre-Roll against a 17.78% month-over-month gain in Flower suggests merchandising or seasonal activation moved consumers into multi-pack or impulse formats. With Vapor Pens contracting -24.08% year over year but holding slight 1.29% month-over-month growth, Bostica’s near-term positioning tilts toward combustibles where it already holds a Flower rank of 10 in Massachusetts, implying that reinforcing cross-category bundles and price-pack architecture between Flower and Pre-Roll can defend share while treating Vapor Pens as a retention channel rather than a growth engine.
Competitive Landscape
Bostica sits at #10 in MA Flower in July 2026, down 2 ranks year over year from #8 but up 25 positions since April 2026 when it was #35; by contrast, Farmer's Cut climbed to #1 from #4 year over year with 56.7% sales growth, and Root & Bloom advanced to #5 from #10 alongside 118.9% growth, indicating competitors are converting momentum into rank gains while Bostica has not translated its April-to-July rebound into a year-over-year improvement, implying the brand is stabilizing mid-tier rather than regaining its July 2025 peak at #8.
Notable Products
Scotch & Soda (3.5g) posted the single biggest move in July 2026 with an 84.1% month-over-month gain and rose into rank 6, while Gelato 33 (3.5g) fell 28.5% month-over-month to rank 5. Drip (3.5g) held rank 1 on a 48.8% month-over-month increase and generated $242,091, whereas Red Line - Cap Junky (3.5g) declined 16.0% month-over-month at rank 2. Four of the top ten are Flower SKUs clustered in the top six ranks, and with Mind Melt (3.5g) down 43.1% month-over-month at rank 10, the spread suggests Bostica is pivoting toward a winner-take-most Flower lineup anchored by Drip while pruning or deprioritizing underperforming cuts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
