Jul-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of Massachusetts, Bostica has demonstrated notable performance in the Flower category. Over the span from April to July 2025, Bostica improved its ranking from 17th to an impressive 8th position. This upward trajectory is indicative of strong sales growth, as evidenced by a significant increase in sales from April to July. Such a trend suggests that Bostica is gaining traction and possibly capturing market share from competitors in the Flower category. However, in the Pre-Roll category, Bostica did not make it into the top 30 rankings for the initial months, reflecting an area that may need strategic focus to boost brand presence and sales.
In contrast, Bostica's performance in the Vapor Pens category in Massachusetts has been less consistent, with rankings missing for May and June 2025, suggesting that the brand was not among the top 30 during those months. This indicates potential challenges in maintaining a competitive edge in this category. Despite these fluctuations, the brand managed to re-enter the rankings by July, albeit at a lower position of 85th. This highlights an opportunity for Bostica to refine its approach in the Vapor Pens segment to achieve more stable growth. The brand's overall performance across categories suggests a strong foothold in Flower, while Pre-Roll and Vapor Pens may require more strategic efforts to enhance market presence.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Bostica has shown a promising upward trajectory in recent months. From April to July 2025, Bostica improved its rank from 17th to 8th, indicating a significant gain in market presence. This rise is particularly notable when compared to competitors such as Ozone, which experienced a slight decline from 5th to 7th place, and South Shore Plug, which fluctuated but ultimately ended at 10th place. Meanwhile, Find. made a substantial leap from 11th to 6th place, showcasing strong competitive pressure. Additionally, Root & Bloom surged from being outside the top 20 in May to 9th place by July, reflecting a dynamic market environment. Bostica's sales growth aligns with its rank improvement, suggesting effective strategies in capturing consumer interest and expanding its market share amidst a competitive field.
Notable Products
In July 2025, Bostica's top-performing product was Drip (3.5g) in the Flower category, maintaining its number one rank for the fourth consecutive month with impressive sales of 16,831 units. Gush Mints (3.5g) climbed to the second position from fourth place in June, showing a notable increase in popularity. Drip Pre-Roll (1g) made its debut in the rankings at third place, highlighting its successful launch. Red Line - Cap Junky (3.5g) slipped to fourth from third, while Jet Fuel (3.5g) dropped from second to fifth, indicating a shift in consumer preference. These changes suggest a dynamic market where new entries and shifts in consumer taste are influencing product standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.