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Aug-2025
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Overview
Market Insights Snapshot
NEA (Northeast Alternatives) has demonstrated a dynamic performance across different product categories and states, particularly in Massachusetts. In the Flower category, NEA has consistently maintained a presence within the top 30 brands, with rankings fluctuating between 22 and 28 from May to August 2025. Notably, there was a slight dip in July, but the brand quickly rebounded in August, moving up to the 23rd position. This indicates a resilient market presence despite the competitive landscape. The sales figures reflect a similar trend, with a noticeable decline in July followed by a recovery in August, suggesting effective market strategies in response to changing consumer preferences.
In contrast, NEA's performance in the Pre-Roll category in Massachusetts has not yet reached the top 30, with rankings hovering in the 50s range. However, there is a positive trajectory, as seen in the gradual improvement from 56th in May to 49th in July, before a slight fallback to 51st in August. Despite not breaking into the top 30, the sales figures have shown an upward trend, peaking in July before a minor decrease in August. This suggests a growing consumer interest in their Pre-Roll offerings, which could signal potential for future growth in this segment if current trends continue. This performance highlights NEA's ability to adapt and explore growth opportunities within the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, NEA (Northeast Alternatives) has experienced fluctuating rankings from May to August 2025. Notably, NEA's rank improved from 28th in July to 23rd in August, indicating a positive trend in market presence. This improvement is significant when compared to competitors like INSA, which saw a decline from 20th in June to 26th in August. Meanwhile, Cheech & Chong's showed a remarkable leap from 30th in July to 22nd in August, surpassing NEA. Another competitor, Bud's Everyday by Bud's Goods, maintained a stronger position throughout, despite a slight drop to 21st in August. These dynamics highlight the competitive pressures NEA faces, particularly from brands like Bud's Everyday, which consistently outperformed NEA in sales. As NEA seeks to solidify its market position, understanding these competitive shifts is crucial for strategic planning and capturing greater market share in Massachusetts.
Notable Products
In August 2025, NEA (Northeast Alternatives) saw Zweet Inzanity (3.5g) take the top spot in sales for the Flower category, climbing up from second place in July. Violet Vixen (3.5g) emerged as the second best-seller, debuting in the rankings with notable sales figures. Grease Monkey (3.5g) secured the third position, maintaining steady performance. Apple Fritter (3.5g) dropped from its first-place position in May and July to fourth place, with sales figures reaching 2694. Durban Poison Pre-Roll (1g) held steady in fifth place, showing consistent demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
