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Sep-2025
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Overview
Market Insights Snapshot
NEA (Northeast Alternatives) has shown a notable performance in the Massachusetts market, particularly in the Flower category. The brand's rank improved significantly from 27th in July 2025 to 14th by September 2025, indicating a strong upward trajectory. This positive movement is mirrored by their sales, which saw a substantial increase from $509,366 in July to $785,836 in September. Such growth suggests that NEA is gaining traction and possibly expanding its consumer base within the state. However, the absence of a top 30 ranking in any other state or province for this category could imply that their influence is currently concentrated primarily in Massachusetts.
In contrast, NEA's performance in the Pre-Roll category in Massachusetts has been less consistent. The brand did not break into the top 30 rankings during the observed months, with positions fluctuating between 46th and 57th. This suggests that while NEA is doing well with Flower products, they face challenges in establishing a similar foothold in the Pre-Roll market. Despite these rankings, the sales figures in this category have remained relatively stable, indicating a steady demand, albeit not at the level of their Flower products. This disparity between categories could signal opportunities for NEA to strategize and enhance their offerings or marketing efforts in the Pre-Roll segment to achieve a more balanced performance across their product lines.
Competitive Landscape
In the competitive Massachusetts flower market, NEA (Northeast Alternatives) has shown a notable trajectory in its rankings over recent months. While NEA was not in the top 20 in July 2025, it made a significant comeback by September, climbing to 14th place. This resurgence is particularly impressive given the competitive landscape, where brands like Strane and Bostica consistently maintained higher ranks, with Bostica peaking at 7th in June 2025. Despite the competition, NEA's sales showed a positive trend, especially from August to September, indicating a recovery and potential for future growth. Meanwhile, In House and Later Days experienced fluctuations, with Later Days dropping to 16th in September. NEA's ability to rebound in rank and sales amidst such dynamic competition highlights its resilience and potential to capture more market share in the coming months.
Notable Products
In September 2025, NEA (Northeast Alternatives) saw Violet Vixen (3.5g) rise to the top as the best-selling product, achieving the number one spot with sales of 6,461.0. Trufflegasm (3.5g) made a significant impact by climbing to the second position, marking its debut in the rankings. Zweet Inzanity (3.5g) slipped from its previous top position in August to third place in September, indicating a slight decline in sales. Punch Breath (3.5g) maintained consistent performance, holding steady at fourth place, while Tropicana Cherry (3.5g) entered the rankings at fifth. Overall, the month showcased dynamic shifts in product popularity, with new entrants shaking up the leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
