.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
NEA (Northeast Alternatives) has shown a notable performance in the Massachusetts market, particularly in the Flower category. Over the past few months, the brand has moved up the rankings, reaching the 14th position in September 2025 from the 25th position in July 2025, before slightly dropping to 15th in October. This upward trend in the Flower category is reflected in their sales figures, which saw a significant increase from approximately $548,912 in July to $814,953 in September. Such a trajectory indicates a growing acceptance and popularity of NEA's flower products in the Massachusetts market, positioning them as a competitive player in this category.
Conversely, NEA's performance in the Pre-Roll category in Massachusetts has been less impressive, as they have not managed to break into the top 30 rankings from July through October 2025. Despite maintaining a consistent presence just outside the top tier, their sales figures in this category have seen a slight decline, from $188,362 in July to $171,397 in October. This stagnation in rankings and decrease in sales could suggest challenges in gaining traction in the Pre-Roll market, possibly due to increased competition or consumer preferences shifting towards other brands or product types. As NEA continues to navigate the competitive landscape, it will be crucial for them to address these challenges to enhance their market position in the Pre-Roll category.
Competitive Landscape
In the competitive Massachusetts flower market, NEA (Northeast Alternatives) has shown a notable upward trend in rankings over the past few months. Starting from a rank of 25 in July 2025, NEA climbed to 14 by September, before settling at 15 in October. This upward movement indicates a positive reception and growing consumer interest, as evidenced by the significant increase in sales from July to September. However, NEA faces stiff competition from brands like Cresco Labs, which jumped from rank 20 in July to 13 in October, showcasing a strong sales surge in the same period. Meanwhile, Native Sun also demonstrated a competitive edge by improving its rank from 18 in July to 14 in October. Although NEA's sales slightly dipped from September to October, the brand's overall trajectory remains positive, suggesting that with strategic marketing and product offerings, it could continue to strengthen its position against competitors like In House and Eleven, both of which experienced a decline in rankings during this period.
Notable Products
In October 2025, Tropicana Cherry (3.5g) emerged as the top-performing product for NEA (Northeast Alternatives), leading the sales with an impressive figure of 3960 units sold. Following closely, Tropsanto #5 Pre-Roll (1g) secured the second position, while Grease Monkey Pre-Roll (0.5g) ranked third. Both Pineapple Express (3.5g) and White 99 (3.5g) tied for the fourth spot in sales rankings. Notably, Tropicana Cherry (3.5g) achieved a significant leap to the top position, as it was not ranked in the previous months. The pre-roll category saw a strong performance with two products in the top three, indicating a growing consumer preference for this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
