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Market Insights Snapshot
In May 2026, Bouket concentrated 93.69% of sales in Flower while Pre-Roll held 6.31%, with Flower rising 70.76% month over month and Pre-Roll declining 26.22% month over month. The brand’s Flower average price sat at $41.89 while the overall brand average price was $36.12, and Flower carried a rank of 15 in Flower within New York. The pattern implies Bouket is leaning into higher-priced Flower velocity at the expense of Pre-Roll mix, positioning the portfolio around premiumized Flower momentum rather than breadth across formats.
The 70.76% month-over-month gain in Flower alongside a 26.22% month-over-month contraction in Pre-Roll shifts the mix toward a single-category dependency while lifting perceived price tier via the $41.89 Flower average price relative to the $36.12 brand average. Holding the 15 rank in Flower in New York while expanding Flower share to 93.69% signals deeper penetration within a competitive middle tier and reduced diversification from the 6.31% Pre-Roll footprint. The implication is that Bouket’s positioning will hinge on sustaining Flower availability and price tolerance, with limited hedge from Pre-Roll if Flower growth normalizes.
Competitive Landscape
Bouket sits at #15 in NY Flower in May 2026, improving 12 spots from #27 in February 2026, and reaching its peak rank of #15 in May 2026; while year-over-year rank is unavailable, the three-month climb indicates momentum relative to the field. In contrast, Leal moved to #1 with a 109.1% YoY sales increase from a prior #11, and RYTHM advanced to #4 from #10 alongside a 45.7% YoY sales gain, whereas Dank. By Definition slid to #2 from #1 with a 38.1% YoY sales decline. The pattern implies Bouket’s rapid ascent from #27 to #15 within a quarter places it on a catch-up trajectory where sustaining share gains will require converting short-term rank improvements into durable monthly retention against leaders moving up the table.
Notable Products
Walkabout (3.5g) posted the single biggest movement in May 2026 with a +110.3% month-over-month surge that vaulted it to rank 1, while Walkabout Pre-Roll (1g) fell -48.5% and slid to rank 5; the spread between a triple-digit gain and a near-halving inside the same Walkabout family signals format-specific traction rather than brand-wide momentum. Blue Nerdz (3.5g) rose +33.9% yet held at rank 4, and Flower SKUs accounted for 6 of the top 10 ranks, indicating that gains are concentrating in eighth-ounce and 4g Flower rather than in Pre-Roll. With the top spot now held by a Flower SKU at over $103,000 in May 2026 sales and Pre-Roll softness visible at ranks 5 and 9 with -48.5% and -3.3% MoM respectively, the mix points toward prioritizing core Flower formats where rank advancement pairs with sustained velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
