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Dec-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of New York, Bouket has demonstrated a notable upward trajectory in the Flower category. Despite not being in the top 30 brands in September 2025, Bouket made significant strides by climbing to rank 84 in October and further improving to rank 41 in November. By December, Bouket had broken into the top 30, securing the 29th position. This upward momentum indicates a strong performance and growing presence in the New York market, with sales figures reflecting a consistent increase over the months, showcasing Bouket's successful penetration and acceptance in the Flower category.
The absence of Bouket from the top 30 rankings in September highlights a challenging start in the New York market. However, the brand's ability to rapidly ascend the ranks suggests effective strategies and product offerings that resonate with consumers. The leap from outside the top 30 to the 29th position in just a few months signifies a positive reception and potential for future growth. This trend is particularly noteworthy given the competitive nature of the cannabis industry, where maintaining and improving rank requires continuous innovation and market adaptation.
Competitive Landscape
In the competitive landscape of the New York flower category, Bouket has demonstrated a remarkable upward trajectory in recent months. After not ranking in the top 20 in September 2025, Bouket surged to 84th in October, then climbed to 41st in November, and further improved to 29th by December. This significant rise indicates a strong growth in sales, positioning Bouket as a formidable contender against established brands. Notably, CAM experienced fluctuations, peaking at 24th in November before dropping to 31st in December, while Good Green maintained a consistent presence around the mid-20s. Florist Farms showed a similar pattern to CAM, with a notable dip in November. Meanwhile, Heady Tree remained relatively stable, ending the year at 30th. Bouket's rapid ascent suggests a successful strategy that could potentially disrupt the current market dynamics if the trend continues.
Notable Products
In December 2025, Bouket's top-performing product was Paztelito (4g), securing the number one rank with impressive sales of 2182 units. Honeymoon Diesel (1g) followed closely, moving up from the top position in November to second place in December with sales reaching 1308 units. Cherry Paloma (1g) made its debut on the list at third place. Pina Loca (1g) maintained a steady presence, ranking fourth in December after being absent from the top ranks in November. Gary Payton Pre-Roll (1g) entered the top five, marking its first appearance with a fifth-place finish.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
