.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Brindle Farms concentrated 53.31% of sales in Concentrates with year-over-year decline of 20.42% and month-over-month decline of 28.07%, while Vapor Pens reached 44.31% share with a 74.71% year-over-year increase but a 15.23% month-over-month pullback; Pre-Roll sat at 2.38% share with an 88.34% year-over-year drop yet a 276.70% month-over-month rebound. Average price rose 7.87% year over year to $67.97 as category pricing ranged from $52.69 in Pre-Roll to $70.79 in Vapor Pens, and the brand ranked 11 in Concentrates in British Columbia. The pattern implies a portfolio leaning on Concentrates that is ceding volume momentum month over month while Vapor Pens provides the growth engine year over year, creating a tilt toward higher-priced formats that may not smooth intra-month volatility.
With Concentrates still the largest bucket at 53.31% share but falling 28.07% month over month versus Vapor Pens’ 15.23% month-over-month decline, the exposure mix amplifies downside swings when Concentrates cools; however, the 74.71% year-over-year Vapor Pens surge alongside an 88.34% year-over-year decline in Pre-Roll points to a two-speed strategy anchored in premium inhalables. Given the brand’s rank of 11 in Concentrates in British Columbia and a 7.87% year-over-year price increase, the implied positioning is premium-leaning and concentrate-heavy, which supports average price but suggests defending share will require reallocating emphasis toward Vapor Pens to moderate month-over-month risk while preserving the Concentrates base.
Competitive Landscape
Brindle Farms sits at rank #11 in July 2026 in BC Concentrates, down 5 positions from #6 year over year, with a modest quarter-to-quarter lift from #12 in April 2026 to #11 in July 2026; the slide from a peak of #2 in October 2025 to #11 today contrasts with BoxHot, which climbed from #8 to #3 while growing sales 98.8%, and diverges from Vortex Cannabis Inc., which held #2 year over year despite a 27.4% sales decline. Meanwhile, category leadership remains with Endgame at #1 both this year and last even as its sales fell 9.4%, indicating that Brindle Farms’ rank erosion alongside leaders absorbing negative sales comps suggests share pressure is coming from faster-rising mid-tier brands rather than top incumbents.
Notable Products
Sour Animal Live Rosin (1g) posted the standout move in July 2026 with an 86.9% month-over-month surge to $26,255 and seized rank 1, while Rainbow Belts Live Rosin (1g) collapsed 73.9% and fell to rank 7. Strawberry Banana Live Rosin (1g) also dropped 56.7% at rank 4, and Vapor Pens held steadier with Animal Style Pure Live Rosin Cartridge (1g) up 2.0% at rank 2 and Lemon Tree Pure Live Rosin Cartridge (1g) up 3.2% at rank 3. Four of the top ten are Concentrates SKUs, but the only category gaining share at the top is led by one spike and offset by two double-digit declines, implying the product mix is tilting toward fewer hero strains and steadier Vapor Pens rather than broad-based Concentrates momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
