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Jul-2025
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Overview
Market Insights Snapshot
Brindle Farms has experienced notable fluctuations in its performance across different categories and regions. In the British Columbia market, the brand has shown a declining trend in the Concentrates category, dropping from a rank of 3 in April 2025 to 7 by July 2025. This decline is accompanied by a decrease in sales, which fell from approximately $229,691 in April to $92,578 in July. Such a drop in rankings and sales could indicate increased competition or a shift in consumer preferences within the market. Conversely, the Vapor Pens category has not seen Brindle Farms break into the top 30 rankings, consistently hovering around the mid-30s, which suggests that the brand may need to reassess its strategy in this segment to gain a stronger foothold.
While Brindle Farms maintains a presence in the Concentrates category in British Columbia, the inability to secure a spot in the top 30 for Vapor Pens indicates a potential area for growth or improvement. The absence from the top 30 could be seen as a missed opportunity in a possibly lucrative segment. The consistent ranking in the mid-30s suggests that while there is some traction, it is not enough to compete with leading brands in the Vapor Pens category. This presents a clear opportunity for Brindle Farms to innovate or increase marketing efforts to enhance their position in this category. The overall performance highlights the importance for Brindle Farms to closely monitor market trends and consumer demands to adjust strategies accordingly.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Brindle Farms has experienced significant fluctuations in its market position from April to July 2025. Initially holding a strong position at rank 3 in April and May, Brindle Farms saw a decline to rank 4 in June and further to rank 7 in July. This downward trend in rank coincides with a notable decrease in sales over the same period. In contrast, Pura Vida maintained a relatively stable presence, improving from rank 7 in April to rank 6 in May and July, despite a dip to rank 9 in June. Meanwhile, Sauce Rosin Labs made a remarkable leap from being outside the top 20 in April to securing the 5th position in both June and July, indicating a significant surge in sales. Nugz (Canada) and Wildcard Extracts also showed varying performances, with Nugz re-entering the top 20 in May and July, and Wildcard Extracts experiencing a decline from rank 7 in May to rank 13 in July. These shifts highlight the dynamic nature of the market and underscore the competitive pressures Brindle Farms faces as it seeks to regain its earlier momentum.
Notable Products
In July 2025, La Kush Cake x Animal Style Live Rosin (1g) emerged as the top-performing product for Brindle Farms, climbing from its previous ranks of second and third in the preceding months. Sour Animal Pure Live Rosin Cartridge (1g) maintained its strong position as the second best-seller, consistent with its performance in June. Papaya Cake Live Rosin (1g) improved to the third spot, up from fourth in June, highlighting its growing popularity. Black Maple 22 Live Rosin (1g) also saw a rise, moving to fourth place from fifth. Notably, Brindle Farms x Old Growth Collective - Sour Animal Live Rosin (1g) experienced a significant drop, falling to fifth place despite its earlier dominance in the top position in April and May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
