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May-2026
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Avg Price
YoY Sales Change
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Market Insights Snapshot
In May 2026, Brindle Farms concentrated into two categories: Vapor Pens expanded to a 52.48% share with 154.90% year-over-year growth and 77.09% month-over-month growth, while Concentrates contracted to 47.30% share with a -47.80% year-over-year decline and a 6.96% month-over-month uptick; Pre-Roll effectively exited at 0.22% share with -98.77% year-over-year change. The brand’s average price rose 10.62% year over year to $69.61, with Vapor Pens priced 2.7% above the brand average and Concentrates 1.3% below. Despite an overall brand sales decline of -22.68% year over year, the 218.65% 24-month increase indicates a portfolio pivot rather than broad retrenchment; the mix implies Brindle Farms is reallocating volume toward higher-velocity Vapor Pens while letting Pre-Roll wind down.
The shift positions Brindle Farms to compete on depth within Vapor Pens, where a rank of 34 in British Columbia suggests mid-pack visibility that could improve if the 77.09% month-over-month momentum sustains. Concentrates’ -47.80% year-over-year drop alongside only a 6.96% month-over-month lift implies de-emphasis that may free capacity to reinforce Vapor Pens pricing and assortment; with Vapor Pens now over half of sales and carrying a 2.7% price premium to the brand average, the strategy points to building share through a narrower, faster-growing lane while accepting reduced breadth.
Competitive Landscape
Brindle Farms sits at rank #34 in BC Vapor Pens in May 2026, improving 6 positions year over year from #40, yet remaining flat versus February 2026 at #34; its historical ceiling at #30 in January 2025 indicates a 4-rank gap from peak that has not been recaptured. In contrast, Spinach climbed from #4 to #2 year over year alongside a 158.1% sales growth, while category leader BoxHot held #1 year over year with a 4.6% sales increase, signaling competitive separation at the top as Brindle Farms advances more modestly. The pattern implies Brindle Farms is stabilizing in the mid-30s with incremental upward movement rather than re-entering the top-30 tier without a change in trajectory.
Notable Products
Rainbow Belts Live Rosin Cartridge (1g) posted the largest month-over-month movement in May 2026 at +116.8% and captured rank 1, while Rainbow Guava Percy Rosin (1g) fell -70.8% to rank 8. Black Maple Live Rosin Cartridge (1g) rose +16.8% at rank 3, and Rainbow Guava Live Rosin (1g) declined -60.3% at rank 10; four of the top ten are Concentrates SKUs, but Vapor Pens now hold ranks 1, 3, 5, and 7. Strawberry Banana Live Rosin (1g) held rank 2 with $49,696 and no reported month-over-month change, while Rainbow Belts Live Rosin (1g) slipped -1.9% at rank 4. The pattern implies Brindle Farms is pivoting toward Vapor Pens for growth while pruning weaker long-tail Concentrates SKUs with steep double-digit declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
