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Nov-2025
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Overview
Market Insights Snapshot
In the British Columbia market, Brindle Farms has demonstrated notable fluctuations in their performance across different categories. Specifically, in the Concentrates category, the brand experienced a remarkable surge in October 2025, achieving the number one ranking, a significant leap from its fifth position in the preceding months. However, this momentum was not sustained, as the brand slipped back to fourth in November. This upward and then downward movement suggests a competitive landscape in the Concentrates category, where Brindle Farms managed to capture significant market share temporarily. On the other hand, their Vapor Pens category performance was less stable, with rankings fluctuating around the 40th mark, and only breaking into the top 30 in November. This indicates a struggle to consistently penetrate the top tier in this category, despite an increase in sales over the months.
The sales data further highlights Brindle Farms' varying success across categories. While the Concentrates category saw a dramatic spike in sales in October, reaching over 285,000, the Vapor Pens category showed a more gradual increase throughout the months. This disparity in sales trajectories suggests that Brindle Farms has a stronger foothold in the Concentrates market within British Columbia, potentially due to product differentiation or consumer preference trends. The brand's inability to consistently rank in the top 30 for Vapor Pens, except in November, may indicate either a highly competitive market or a need for strategic adjustments in product offerings or marketing efforts. Understanding these dynamics is crucial for Brindle Farms to capitalize on their strengths and address areas of underperformance in the future.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, Brindle Farms has experienced notable fluctuations in its market position from August to November 2025. Initially ranked 5th in August and September, Brindle Farms surged to the top position in October, highlighting a significant spike in sales performance. However, by November, it slipped to 4th place, indicating a potential challenge in sustaining its peak performance. In contrast, Vortex Cannabis Inc. consistently maintained a strong presence, ranking 2nd in August, September, and November, despite a brief dip to 4th in October. Meanwhile, Dabble Cannabis Co. held steady at 3rd place throughout the period, showcasing stable sales figures. Pura Vida and Nugz (Canada) also demonstrated resilience, with Pura Vida maintaining a presence within the top 10 and Nugz re-entering the top 5 by November after being absent from the rankings in October. These dynamics suggest that while Brindle Farms has the potential to lead, consistent strategies are crucial to maintain its competitive edge in this evolving market.
Notable Products
In November 2025, the top-performing product from Brindle Farms was The Hive Live Rosin (1g) in the Concentrates category, achieving the number one rank, a significant rise from its previous fifth position in October. The Hive Live Rosin Cartridge (1g) in Vapor Pens followed closely in second place, maintaining a consistent presence in the top ranks over the past months, with sales figures reaching 572 units. Dulce De Uva Live Rosin (1g) retained its third position from October in the Concentrates category, indicating stable demand. Sour Animal Pure Live Rosin Cartridge (1g) made a notable re-entry into the rankings at fourth place, despite not being ranked in October. La Kush Cake x Animal Style Live Rosin (1g) in Concentrates dropped to the fifth position, having not been ranked in September and October, highlighting a fluctuating sales trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
