All:Hours

All:Hours concentrated 43.55% of sales in Flower during September 2026 while Pre-Roll held 24.67%, yet both categories contracted sharply with Flower down 37.36% year over year and 45.07% month over month, and Pre-Roll down 48.54% year over year and 24.15% month over month. Vapor Pens accounted for 18.83% share with declines of 18.62% year over year and 18.47% month over month, whereas Concentrates rose 18.73% month over month to 12.95% share despite lacking a year-over-year baseline; against this mix, All:Hours averaged $42.07 and maintained a Flower rank of 10 in Connecticut. The pattern implies overexposure to Flower and Pre-Roll volatility is pulling total brand sales down 28.87% year over year, while incremental momentum in Concentrates is too small at 12.95% share to offset double-digit declines in the two largest categories.

With Flower at a 43.55% mix and ranked 10 in Connecticut, month-over-month declines of 45.07% in that anchor category and 24.15% in Pre-Roll signal a positioning tied to declining inhalable segments rather than to steadier or expanding formats. The 18.73% month-over-month gain in Concentrates alongside a smaller 18.47% month-over-month decline in Vapor Pens suggests a pivot opportunity toward higher-momentum subsegments, but the current 12.95% share in Concentrates and 18.83% in Vapor Pens indicate insufficient scale to counterbalance a 37.36% year-over-year slide in Flower and a 48.54% year-over-year slide in Pre-Roll; the implication is that mix reallocation, not price (up 8.43% year over year), will be the primary lever to stabilize rank and reverse the 28.87% brand sales decline.