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Jun-2024
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Overview
Market Insights Snapshot
Calyx Crafts has shown a mixed performance across different categories and states in recent months. In the Oregon market, the brand has demonstrated resilience in the Concentrates category, improving its ranking from 34th in May to 26th in June 2024, indicating a positive trend. However, its performance in the Vapor Pens category has been less consistent, with the brand falling out of the top 30 in June after ranking 87th in May. This inconsistency in rankings suggests that while Calyx Crafts has potential in certain product segments, it faces challenges in maintaining a steady position across all categories.
The Pre-Roll category in Oregon presents another area of concern for Calyx Crafts. The brand was not ranked in the top 30 in April and continued to hover around the 96th position in May and June, indicating a struggle to gain a foothold in this segment. Despite this, the brand's Concentrates sales showed a significant rebound in June, reaching $67,787, up from $54,979 in May. This highlights a potential strength in the Concentrates market that Calyx Crafts could leverage for future growth. Overall, while there are areas of strong performance, the brand needs to address its inconsistencies to solidify its market presence.
Competitive Landscape
In the Oregon concentrates market, Calyx Crafts has experienced notable fluctuations in rank over the past few months, impacting its competitive positioning and sales performance. From March to June 2024, Calyx Crafts' rank shifted from 28th to 26th, reflecting a slight improvement. However, this period also saw significant competition from brands like Afterglow, which jumped from 33rd to 24th, and Sand Castle Hash Co., which improved from 28th to 25th. Despite these competitors gaining ground, Calyx Crafts managed to maintain a competitive edge over Emerald Extracts, which climbed from 38th to 28th, and Fire Dept. Cannabis, which moved from 30th to 27th. These shifts indicate a dynamic market where Calyx Crafts must continually adapt to maintain and improve its position. The overall trend suggests that while Calyx Crafts is holding its ground, increased competition necessitates strategic adjustments to sustain and boost its market share.
Notable Products
In June 2024, the top-performing product for Calyx Crafts was Tokyo Space Fuel Shatter (1g) in the Concentrates category, maintaining its first-place ranking from previous months with a notable sales figure of 5737 units. Girl Scout Cookies Infused Pre-Roll (1g) debuted in the rankings, securing the second position. Honey Bun Shatter (2g) entered the list at third place. Watchamacallit Shatter (1g) climbed to fourth place from its previous fifth position in May 2024. Frosted Papaya Diamond Infused Pre-Roll (1g) dropped to fifth place from its previous fourth position in April 2024.
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