Aug-2024
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Overview
Market Insights Snapshot
Calyx Crafts has shown a notable upward trajectory in the Concentrates category in Oregon. From May to August 2024, the brand climbed from a rank of 37 to an impressive 15, indicating a significant improvement in market presence and consumer preference. This upward movement is accompanied by a substantial increase in sales, growing from $50,335 in May to $114,668 in August. However, in the Pre-Roll category, Calyx Crafts did not perform as well, dropping out of the top 30 rankings by July and August, which could be a point of concern for the brand's strategy in that segment.
In the Vapor Pens category, Calyx Crafts experienced fluctuating rankings in Oregon. The brand was ranked 84 in May, dropped out of the top 30 in June, re-entered at 93 in July, and again did not appear in the top 30 in August. This inconsistency suggests a volatile market position and potential challenges in maintaining a steady consumer base for their vapor pen products. The absence from the top 30 in multiple months highlights the need for a more robust approach to stabilize and improve their rankings in this category.
Competitive Landscape
In the highly competitive Oregon concentrates market, Calyx Crafts has shown a notable upward trajectory in recent months. From May to August 2024, Calyx Crafts improved its rank from 37th to 15th, indicating a significant gain in market presence. This rise is particularly impressive when compared to competitors like Siskiyou Sungrown, which climbed from 52nd to 14th, and Eugreen Farms, which moved from 28th to 17th over the same period. While Bobsled Extracts experienced a decline from 3rd to 13th, and Entourage Cannabis / CBDiscovery dropped from 6th to 16th, Calyx Crafts' consistent climb suggests a strong and growing consumer base. This positive trend in rank and sales positions Calyx Crafts as a formidable player in the Oregon concentrates market, potentially attracting more customers looking for reliable and high-quality cannabis products.
Notable Products
In August 2024, Tokyo Space Fuel Shatter (1g) maintained its top position in the Calyx Crafts lineup, with sales reaching an impressive $12,661. GMO x Sherbcrasher Rosin (1g) debuted strongly, securing the second rank. Tropicot Rosin (1g) followed closely in third place, showing promising performance. Garlic Butter Live Resin Disposable (1g) and Forbidden Fruit Diamonds & Sauce (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, Tokyo Space Fuel Shatter (1g) has consistently held the number one rank since May 2024, indicating sustained popularity and strong sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.