Market Insights Snapshot
In Oregon, Calyx Crafts has shown a consistent presence in the Concentrates category, with its ranking improving from 22nd in July to 19th in October 2023. Despite a slight dip in August, sales have shown an upward trend, reflecting a positive customer response. However, the brand's performance in the Pre-Roll category has been less consistent. After peaking at 67th in August, the brand fell out of the top 20 in October, suggesting a need for improved strategies in this area.
The Vapor Pens category presents a similar challenge for Calyx Crafts in Oregon. The brand's ranking in this category has progressively declined from 63rd in July to not being in the top 20 in October. This drop in ranking is mirrored by a decrease in sales over the same period. While there are certainly areas for improvement, it's important to note that the cannabis market is highly competitive, and fluctuations in performance are not uncommon. Calyx Crafts' overall presence in the market indicates a strong foundation upon which to build future growth.
In the Oregon Concentrates category, Calyx Crafts has shown a notable upward trend in rank and sales from July to October 2023. Starting at rank 22 in July, Calyx Crafts improved its position to rank 19 by October, surpassing Farmer's Friend Extracts and Happy Cabbage Farms which showed a decline and a slight increase in rank respectively. However, Calyx Crafts still trails behind Mule Extracts and Higher Cultures, both of which maintained a higher rank despite a decrease in rank over the same period. Sales trends for Calyx Crafts show a similar pattern, with a rise in sales from August to October, indicating a positive growth trajectory for the brand in the Oregon Concentrates market.
In October 2023, Calyx Crafts' top-performing product was the 'Tokyo Space Fuel Shatter (1g)' from the Concentrates category, selling a remarkable 6706 units. The 'Zookies Live Resin (1g)', also a Concentrate, secured the second spot with 292 units sold. The 'Papa Don Premium Extract Sugar Wax (1g)', another Concentrate, ranked third with 277 units sold. The 'Hawaiian Dream Premium Pre-Roll (1g)' from the Pre-Roll category came in fourth with 239 units sold. Lastly, the 'Sonic Burger Crumble (1g)' from the Concentrates category rounded off the top five with 223 units sold.