Market Insights Snapshot
Canaca's performance varies significantly across states and categories. In the flower category, Canaca maintains a strong presence, particularly in Alberta and Saskatchewan, consistently ranking within the top 20 brands. However, there has been a noticeable drop in ranking in Alberta from 9th to 18th between July and September 2023, before rebounding to 10th in October. In Ontario, despite a steady decline from 14th to 23rd over the same period, Canaca remains a significant player in the flower category.
On the other hand, Canaca's performance in the Pre-Roll and Vapor Pens categories shows room for improvement. In Alberta, the brand's ranking in the Pre-Roll category has been slipping, moving from 29th to 43rd between July and October 2023. The Vapor Pens category also sees Canaca struggling to maintain a spot in the top 20, with the brand not appearing in the rankings for October 2023. In British Columbia, Canaca's performance in the Flower category shows a positive trend, improving from 74th to 34th over the same period. However, the brand's absence from the Oil category rankings indicates potential underperformance or lack of presence in this category within the province.
In the Ontario Pre-Roll category, Canaca has been experiencing a slight decline in rank from July to October 2023, moving from 12th to 16th place. This trend is mirrored in its sales, which have also seen a downward trajectory. In comparison, Color Cannabis has improved its rank from 18th to 15th, despite a slight decrease in sales. Divvy, another competitor, has seen a similar trend to Canaca, with a drop in both rank and sales. Interestingly, Wagners, which started outside the top 20 in July, has made significant strides, climbing to 18th place by October and increasing sales. Lastly, BoxHot has maintained a relatively stable position, hovering around the mid-teens in rank, with a slight decrease in sales over the period.
In October 2023, the top performing product from Canaca was the Darts - Fruitsplosion Pre Roll 10-Pack (4g) with sales reaching 33,842 units. This product has maintained its top rank since July 2023. The second top-seller was the Darts - Magic Mochaccino Pre-Roll 10-Pack (4g), which also held its ranking from the previous months. The third and fourth positions were occupied by Burst -Fruitsplosion Milled (7g) and Blend 14 Pre-Roll 3-Pack (1.5g) respectively, both showing a consistent performance over the past months. Finally, Alien Guy (7g) made its first appearance in the top five in September and maintained its position in October.