Canaca

Data Snapshot: May 04, 2024
Canaca Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

64

Product Count

SKUs

Canaca

Overview

Canaca is a brand under Tilray Brands, Inc., a prominent figure in the world cannabis market whose presence extends to both the U.S. and Canada. Despite stringent federal laws and branding restrictions, Canaca sustains its recognition through its consistent provision of accurate and timely information to its consumers. Its popularity is also reflected on social media, with a notable following on its Instagram handle @CANACAyourbud.
Product Trends

Canaca Categories

Canaca Sales

Market Insights Snapshot

Canaca Historical Sales by Category

In the competitive cannabis market across Canada, Canaca has shown a varied performance in both the Flower and Pre-Roll categories across provinces such as Alberta, British Columbia, Ontario, and Saskatchewan. In Alberta, Canaca's ranking in the Flower category saw a slight decline from 11th in January 2024 to 18th in April 2024, indicating a potential area for improvement. Notably, their Pre-Roll category in Alberta experienced a disappearance from the top 30 rankings after February 2024, which could signal a significant drop in market presence or consumer preference shifts. Conversely, in Ontario, Canaca maintained a more stable presence in both categories, with Flower rankings fluctuating within the top 40 from January to April 2024 and Pre-Rolls showing a slight downtrend but remaining within the top 40, suggesting a consistent consumer base.

Looking at British Columbia and Saskatchewan, Canaca's performance tells a story of challenges and opportunities. In British Columbia, the Flower category experienced a notable fluctuation, dropping from 50th in January to 73rd in March before slightly recovering to 61st in April, alongside a consistent yet slightly declining rank in the Pre-Roll category. This could indicate a struggle to maintain consumer loyalty amidst stiff competition. Saskatchewan's market showed a slight improvement in the Flower category from 19th in January to 27th in April 2024, alongside an absence in the Pre-Roll rankings after January, which may highlight a strategic focus or distribution challenge. These movements across provinces underscore the importance of strategic positioning and adaptation to consumer preferences in maintaining and improving market share within the dynamic cannabis industry.

Apr-2024 Rank
Flower
Pre-Roll
18
61
47
36
40
27
Canaca

Competitive Landscape

In the competitive landscape of the flower category in Ontario, Canaca has experienced fluctuations in its market position, highlighting the dynamic nature of consumer preferences and market competition. Starting outside the top 20 in January 2024, Canaca made a notable leap to the 20th position in February, only to see a decline in the following months, ranking 29th in March and further sliding to 36th in April. This trajectory suggests challenges in maintaining its market share against competitors. Notably, Color Cannabis and Zips also faced their struggles, with Color Cannabis moving from the 37th to the 37th position by April, showing a slight improvement in sales, and Zips experiencing a significant drop from 20th in January to 39th in April, indicating a steep decline in consumer interest. Meanwhile, Fuego Cannabis (Canada) and Soar demonstrated more stability, with Fuego hovering around the mid-30s in rank and Soar making a slight improvement from 34th to 33rd. Canaca's fluctuating rank and the performance of its competitors underscore the importance of strategic marketing and product quality in retaining and enhancing market position in Ontario's competitive cannabis flower market.

Canaca market ranking for ON Flower

Canaca

Notable Products

In April 2024, Canaca's top-performing product was Darts - Fruitsplosion Pre Roll 10-Pack (4g) in the Pre-Roll category, maintaining its number one rank from the previous months with sales figures reaching 12,054. Following closely, Afghaniskunk (7g) from the Flower category secured the second position consistently since January, with its sales slightly dipping in April. The third spot was claimed by Headbanger (7g), also in the Flower category, showing an improvement in its ranking from fourth in February to third in March and April. Darts - Berries & Cream Pre Roll 10-Pack (4g) made a notable jump to the fourth rank in April from the fifth in March, indicating a growing preference for Pre-Roll products among Canaca's offerings. Lastly, Blend 14 Pre-Roll 3-Pack (1.5g) returned to the top five rankings in April, despite not being ranked in March, showcasing the fluctuating customer interest in Canaca's Pre-Roll selections.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Darts - Fruitsplosion Pre Roll 10-Pack (4g)
Pre-Roll
1
1
1
1
Afghaniskunk (7g)
Flower
2
2
2
2
Headbanger (7g)
Flower
>5
4
3
3
Darts - Berries & Cream Pre Roll 10-Pack (4g)
Pre-Roll
>5
>5
5
4
Blend 14 Pre-Roll 3-Pack (1.5g)
Pre-Roll
5
5
>5
5
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