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Dec-2024
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Overview
Market Insights Snapshot
Capital City Cannabis Company has shown notable progress in the Missouri market, particularly in the Pre-Roll category. Starting from a rank of 52 in September 2024, the brand made a significant leap to rank 18 in October, before settling at ranks 26 and 20 in November and December, respectively. This upward trajectory indicates a strengthening position in the market, with sales peaking in October. However, despite this impressive climb in Pre-Rolls, the Vapor Pens category tells a different story, with the brand not making it into the top 30 in October. By December, they improved slightly but remained at a modest rank of 51, suggesting room for growth and increased competition in this category.
The fluctuations in rankings across these categories underscore the dynamic nature of the cannabis market in Missouri. While Capital City Cannabis Company has established a foothold in Pre-Rolls, the Vapor Pens category remains a challenging segment for the brand. The absence from the top 30 in October for Vapor Pens highlights a potential area of focus for the brand to enhance its market presence. The brand's performance in December indicates a positive trend, but the volatility suggests that sustained efforts are needed to maintain and improve their market position across both categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Capital City Cannabis Company has shown a remarkable fluctuation in its ranking over the last few months, indicating a dynamic market presence. Starting from a position outside the top 20 in September 2024, the company made a significant leap to rank 18th in October, though it experienced a slight dip to 26th in November before climbing back to 20th in December. This volatility suggests a competitive market where brands like Cloud Cover (C3) and Buoyant Bob are also vying for dominance, with Cloud Cover (C3) maintaining a relatively stable presence around the top 20 and Buoyant Bob showing a slight decline. Meanwhile, Vertical (MO) has shown consistent improvement, potentially posing a future challenge. Capital City Cannabis Company's sales trajectory, with a notable spike in October, reflects its ability to capture market attention, though sustaining this momentum amidst such competition will be crucial for its continued success.
Notable Products
In December 2024, the top-performing product for Capital City Cannabis Company was the Strawberry Cough Infused Pre-Roll 5-Pack (3.5g), which climbed to the number one rank with notable sales of 1,145 units. The Blue Dream Infused Pre-Roll (1.5g) secured the second position, maintaining strong sales performance from previous months. Grape Ape Infused Pre-Roll 5-Pack (3.5g) held the third rank, showcasing a consistent presence in the top tier despite not being ranked in November. Wedding Cake Infused Pre-Roll (1.5g) improved its position to fourth, indicating a positive trend in consumer preference. Lastly, the Strawberry Cough Distillate Disposable (1g) entered the top five for the first time, highlighting a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
